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International Journal of Internet Marketing and Advertising最新文献

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The Effects of Personalization on Advertising Value and Attitude in the Case of Indonesian E-Marketplace 个性化对广告价值和态度的影响——以印尼电子市场为例
IF 1.1
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/ijima.2023.10054506
Prima Andriani, S. Nugroho
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引用次数: 0
Investigating factors affecting trust and purchase intention towards online websites: structural equation modelling approach 网络网站信任与购买意愿的影响因素研究:结构方程建模方法
IF 1.1
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/ijima.2023.10053069
Pallavi Dogra, Arun Kaushal
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引用次数: 2
Model of Consumers’ Stockpiling Behaviour during the COVID-19 Pandemic COVID-19大流行期间消费者库存行为模型
IF 1.1
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/ijima.2023.10055932
Fathema Farjana Hani, Md. Monirul Islam
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引用次数: 0
APPAREL E-TAILING: WEBSITE QUALITY INDICATORS AND CUSTOMER SATISFACTION 服装网上零售:网站质量指标与顾客满意度
IF 1.1
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/ijima.2023.10055437
Neera Bansal, S. Sharma
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引用次数: 0
The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands 奢侈品感知在社交媒体营销与奢侈品珠宝品牌购买意愿关系中的中介作用
IF 1.1
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/ijima.2023.128149
Mirna El Shayeb, Sally El Deeb
{"title":"The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands","authors":"Mirna El Shayeb, Sally El Deeb","doi":"10.1504/ijima.2023.128149","DOIUrl":"https://doi.org/10.1504/ijima.2023.128149","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":null,"pages":null},"PeriodicalIF":1.1,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67110172","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
SMS advertisement and purchasing intentions: an emerging market perspective 手机短信广告与购买意向:新兴市场视角
IF 1.1
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/ijima.2023.129663
G. Amoako, Joshua Doe, Marian Tsegah, A. Martins
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引用次数: 0
The Influence of Digital Marketing on Tourist's Behavioral Intentions from Social Networks and E-WOM Interactions 从社交网络和E-WOM互动看数字营销对游客行为意向的影响
IF 1.1
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/ijima.2023.10051248
Miriam R. Aziz, A. Alam
{"title":"The Influence of Digital Marketing on Tourist's Behavioral Intentions from Social Networks and E-WOM Interactions","authors":"Miriam R. Aziz, A. Alam","doi":"10.1504/ijima.2023.10051248","DOIUrl":"https://doi.org/10.1504/ijima.2023.10051248","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":null,"pages":null},"PeriodicalIF":1.1,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67108031","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Level of Involvement and Consumer Response to Advertising through Hashtags: A Segmentation Approach with Self-Organizing Maps 参与水平和消费者对标签广告的反应:一种基于自组织地图的分割方法
IF 1.1
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/ijima.2023.10051579
Sepideh Aslami, Manijeh Bahrainizadeh, Nosrat Jamshidi
{"title":"The Level of Involvement and Consumer Response to Advertising through Hashtags: A Segmentation Approach with Self-Organizing Maps","authors":"Sepideh Aslami, Manijeh Bahrainizadeh, Nosrat Jamshidi","doi":"10.1504/ijima.2023.10051579","DOIUrl":"https://doi.org/10.1504/ijima.2023.10051579","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":null,"pages":null},"PeriodicalIF":1.1,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67108460","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
An empirical investigation into information search behaviour of Indian consumers 印度消费者信息搜索行为的实证研究
IF 1.1
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/ijima.2023.10052942
Anuradha Malik
{"title":"An empirical investigation into information search behaviour of Indian consumers","authors":"Anuradha Malik","doi":"10.1504/ijima.2023.10052942","DOIUrl":"https://doi.org/10.1504/ijima.2023.10052942","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":null,"pages":null},"PeriodicalIF":1.1,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67108598","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
E-shopping Orientation, Trust and Impulse Buying in the Online Context A Study Based on female members of Generation Z in India 网络环境下的网购取向、信任与冲动购买——基于印度Z世代女性成员的研究
IF 1.1
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/ijima.2023.10056876
S. Nair, Jain Mathew, Annie John
{"title":"E-shopping Orientation, Trust and Impulse Buying in the Online Context A Study Based on female members of Generation Z in India","authors":"S. Nair, Jain Mathew, Annie John","doi":"10.1504/ijima.2023.10056876","DOIUrl":"https://doi.org/10.1504/ijima.2023.10056876","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":null,"pages":null},"PeriodicalIF":1.1,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67109952","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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