E-shopping Orientation, Trust and Impulse Buying in the Online Context A Study Based on female members of Generation Z in India

IF 1.3 Q3 BUSINESS

International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI:10.1504/ijima.2023.10056876

S. Nair, Jain Mathew, Annie John

引用次数: 0

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网络环境下的网购取向、信任与冲动购买——基于印度Z世代女性成员的研究

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来源期刊

International Journal of Internet Marketing and Advertising Business, Management and Accounting-Marketing

CiteScore

1.80

自引率

18.20%

发文量

期刊介绍： The IJIMA is a double-blind refereed, highly professional and authoritative source of information in the field of Internet and its applications in marketing and advertising. IJIMA also publishes theories and practices that are useful to executives in managing marketing and advertising activities over the Internet.