Technological Emergence in the Area of Personalised Advertisement Using Emergence Scoring and Topic Modelling Based on Patent Data

IF 1.3 Q3 BUSINESS

International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI:10.1504/ijima.2023.10059309

Shabib Ahmed Shaikh, Nishad Deshpande, Alok Khode

引用次数: 0

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基于专利数据的涌现评分和主题建模在个性化广告领域的技术涌现

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Internet Marketing and Advertising Business, Management and Accounting-Marketing

CiteScore

1.80

自引率

18.20%

发文量

期刊介绍： The IJIMA is a double-blind refereed, highly professional and authoritative source of information in the field of Internet and its applications in marketing and advertising. IJIMA also publishes theories and practices that are useful to executives in managing marketing and advertising activities over the Internet.