Youngjee Ko, Nathaniel Evans, Joe Phua, JeongHyun Lee
{"title":"虚拟的、cgi生成的网红是否有助于在Instagram上销售产品?感知真实性和信息披露对品牌相关态度和行为意图的影响","authors":"Youngjee Ko, Nathaniel Evans, Joe Phua, JeongHyun Lee","doi":"10.1504/ijima.2023.10059311","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":null,"pages":null},"PeriodicalIF":1.3000,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Can Virtual, CGI-Generated, Influencers Help Sell Products on Instagram Effects of Perceived Realism and Disclosure on Brand-Related Attitudes and Behavioral Intentions\",\"authors\":\"Youngjee Ko, Nathaniel Evans, Joe Phua, JeongHyun Lee\",\"doi\":\"10.1504/ijima.2023.10059311\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\",\"PeriodicalId\":52472,\"journal\":{\"name\":\"International Journal of Internet Marketing and Advertising\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":1.3000,\"publicationDate\":\"2023-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"International Journal of Internet Marketing and Advertising\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1504/ijima.2023.10059311\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Internet Marketing and Advertising","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1504/ijima.2023.10059311","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"BUSINESS","Score":null,"Total":0}
Can Virtual, CGI-Generated, Influencers Help Sell Products on Instagram Effects of Perceived Realism and Disclosure on Brand-Related Attitudes and Behavioral Intentions
期刊介绍:
The IJIMA is a double-blind refereed, highly professional and authoritative source of information in the field of Internet and its applications in marketing and advertising. IJIMA also publishes theories and practices that are useful to executives in managing marketing and advertising activities over the Internet.