Online purchase decision after viewing ads: factors related to sociodemographic and Internet use on different digital channels

IF 1.3 Q3 BUSINESS

International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI:10.1504/ijima.2023.10055220

R. Morano, Alcides Barrichello, Emerson Gomes Santos

引用次数: 0

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观看广告后的在线购买决策:与社会人口统计学和不同数字渠道的互联网使用相关的因素

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来源期刊

International Journal of Internet Marketing and Advertising Business, Management and Accounting-Marketing

CiteScore

1.80

自引率

18.20%

发文量

期刊介绍： The IJIMA is a double-blind refereed, highly professional and authoritative source of information in the field of Internet and its applications in marketing and advertising. IJIMA also publishes theories and practices that are useful to executives in managing marketing and advertising activities over the Internet.