KOCs characteristics, KOC effectiveness and online customer engagement towards travel products: evidence from Vietnam

IF 1.3 Q3 BUSINESS

International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI:10.1504/ijima.2023.10056135

Minh A. B. Nguyen, Trieu Chau Ngo, Hong Diem Le, T. Hoang

引用次数: 0

查看原文本刊更多论文

KOC的特点、KOC的有效性和在线客户对旅游产品的参与:来自越南的证据

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

International Journal of Internet Marketing and Advertising Business, Management and Accounting-Marketing

CiteScore

1.80

自引率

18.20%

发文量

期刊介绍： The IJIMA is a double-blind refereed, highly professional and authoritative source of information in the field of Internet and its applications in marketing and advertising. IJIMA also publishes theories and practices that are useful to executives in managing marketing and advertising activities over the Internet.

KOCs characteristics, KOC effectiveness and online customer engagement towards travel products: evidence from Vietnam

KOCs characteristics, KOC effectiveness and online customer engagement towards travel products: evidence from Vietnam