Research about Persuasive Effects of Social Media Influencers as Online Opinion Leaders 1990-2020: A Review

IF 1.3 Q3 BUSINESS

International Journal of Internet Marketing and Advertising Pub Date : 2022-01-01 DOI:10.1504/ijima.2022.10043104

Yang Yang, Louisa Ha

引用次数: 0

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社交媒体网红作为网络意见领袖的说服效应研究(1990-2020

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来源期刊

International Journal of Internet Marketing and Advertising Business, Management and Accounting-Marketing

CiteScore

1.80

自引率

18.20%

发文量

期刊介绍： The IJIMA is a double-blind refereed, highly professional and authoritative source of information in the field of Internet and its applications in marketing and advertising. IJIMA also publishes theories and practices that are useful to executives in managing marketing and advertising activities over the Internet.