社交媒体营销对服装品牌的影响建模:来自印度的证据

IF 1.3 Q3 BUSINESS
Vibhava Srivastava, A. Gupta
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Modelling the Impact of Social Media Marketing for Apparel Brands: Evidence from India
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来源期刊
International Journal of Internet Marketing and Advertising
International Journal of Internet Marketing and Advertising Business, Management and Accounting-Marketing
CiteScore
1.80
自引率
18.20%
发文量
72
期刊介绍: The IJIMA is a double-blind refereed, highly professional and authoritative source of information in the field of Internet and its applications in marketing and advertising. IJIMA also publishes theories and practices that are useful to executives in managing marketing and advertising activities over the Internet.
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