Public Relations Review最新文献_第6页

Convergence or divergence? A cross-platform analysis of climate change visual content categories, features, and social media engagement on Twitter and Instagram 趋同还是分歧？对推特和 Instagram 上气候变化视觉内容类别、特征和社交媒体参与度的跨平台分析

IF 4.2 3区管理学

Public Relations Review Pub Date : 2024-03-19 DOI: 10.1016/j.pubrev.2024.102454

Sijia Qian , Yingdan Lu , Yilang Peng , Cuihua (Cindy) Shen , Huacen Xu

{"title":"Convergence or divergence? A cross-platform analysis of climate change visual content categories, features, and social media engagement on Twitter and Instagram","authors":"Sijia Qian , Yingdan Lu , Yilang Peng , Cuihua (Cindy) Shen , Huacen Xu","doi":"10.1016/j.pubrev.2024.102454","DOIUrl":"https://doi.org/10.1016/j.pubrev.2024.102454","url":null,"abstract":"<div><p>Advocacy organizations increasingly leverage social media and visuals to communicate complex climate issues. By examining an extensive dataset of visual posts collected from five organization accounts on two multimodal social media platforms, Twitter and Instagram, we conducted a cross-platform comparison of visual content categories and visual features related to climate change. Through deep-learning-based unsupervised image clustering, we discovered that visual content on both platforms could be broadly classified into five categories: infographics/captioned images, nature landscape/wildlife, climate activism, technology, and data visualization. However, these categories were not equally represented on each platform. Instagram featured more nature landscape/wildlife content, while Twitter showed more infographics/captioned images and data visualization. Through computational visual analysis, we found that the two platforms also presented significant differences in overall warm and cool colors, brightness, colorfulness, visual complexity, and presence of faces. Additionally, we identified platform-specific patterns of engagement associated with these categories and features. With the urgency to address climate change, these findings can guide climate advocacy organizations in developing strategies tailored to each platform’s specific characteristics for maximum effectiveness. This study highlights the significance of using computational methods in efficiently uncovering meaningful themes from extensive visual data and quantifying aesthetic features in strategic communication.</p></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"50 2","pages":"Article 102454"},"PeriodicalIF":4.2,"publicationDate":"2024-03-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140164030","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

How political ideology affects the communication of organizational relations: A social network approach 政治意识形态如何影响组织关系的沟通？社会网络方法

IF 4.2 3区管理学

Public Relations Review Pub Date : 2024-03-14 DOI: 10.1016/j.pubrev.2024.102451

Leping You , Xinyan Zhao , Sifan Xu

{"title":"How political ideology affects the communication of organizational relations: A social network approach","authors":"Leping You , Xinyan Zhao , Sifan Xu","doi":"10.1016/j.pubrev.2024.102451","DOIUrl":"https://doi.org/10.1016/j.pubrev.2024.102451","url":null,"abstract":"<div><p>Organizational political ideology has recently received research attention, as more organizations engage in political activities to influence public policy and political regulation. However, there lacks a focus on interorganizational relationships as part of an organization’s political agenda. This study investigates political ideology as a mechanism of interorganizational relationship-building through politically active organizations’ agenda-building efforts. The study measures organizational political ideology through political donations, and investigates how it affects organizational relationship-building through press releases. We adopt a social network approach to examine interorganizational relationships predicted by the political ideology of the organization and the CEO at both the nodal and structural levels. After a computational analysis of 174,118 press releases by top political organizational donors, the findings show that an organization’s political ideology affected the mentions it received (i.e., in-degree), whereas its CEO’s political ideology affected its mentions of other organizations (i.e., out-degree). Value homophily did not significantly influence interorganizational representational networks, but mutuality and transitivity affected distinct patterns of connections among politically active organizations.</p></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"50 2","pages":"Article 102451"},"PeriodicalIF":4.2,"publicationDate":"2024-03-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140135102","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Legitimacy, issue management, and gun debate 合法性、问题管理和枪支辩论

IF 4.2 3区管理学

Public Relations Review Pub Date : 2024-03-08 DOI: 10.1016/j.pubrev.2024.102450

Minhee Choi , Baobao Song , Won-Ki Moon

引用次数: 0

Investor relations media mix: Media planning in the public relations sub-function 投资者关系媒体组合：公共关系子职能中的媒体规划

IF 4.2 3区管理学

Public Relations Review Pub Date : 2024-03-08 DOI: 10.1016/j.pubrev.2024.102448

Alexander V. Laskin

引用次数: 0

A temporal approach to online discussion during disasters: Applying SIR infectious disease model to predict topic growth and examining effects of temporal distance 灾难期间在线讨论的时间方法：应用 SIR 传染病模型预测话题增长并研究时间距离的影响

IF 4.2 3区管理学

Public Relations Review Pub Date : 2024-03-08 DOI: 10.1016/j.pubrev.2024.102430

Sifan Xu , Xinyan Zhao , Jie Chen

{"title":"A temporal approach to online discussion during disasters: Applying SIR infectious disease model to predict topic growth and examining effects of temporal distance","authors":"Sifan Xu , Xinyan Zhao , Jie Chen","doi":"10.1016/j.pubrev.2024.102430","DOIUrl":"https://doi.org/10.1016/j.pubrev.2024.102430","url":null,"abstract":"<div><p>Discussions on social media during major disasters are robust and often have multiple frames of reference. Temporal perspectives, however, are still lacking in current understandings of social-mediated discussions during disasters and crises, but incorporating temporal perspectives can significantly enhance environmental scanning efforts as prescribed in the issues management framework. The purpose of the current research is twofold: to apply and validate the SIR (Susceptible-Infectious-Recovered) model to examine topics’ growth over time on social media and to understand how future orientation of social media users (an indicator of temporal distance) affects their construal of a disaster through supervised machine learning. We based our analysis on Twitter discussions during the Texas winter storm in 2021. Results of the study show great fit of the SIR model for topic growth, and that temporal distance affects users’ construal of the event in line with core predictions of construal level theory. Theoretical, methodological, and practical implications on social-mediated discussions related to climate change-induced and -intensified disasters and issues management are discussed.</p></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"50 2","pages":"Article 102430"},"PeriodicalIF":4.2,"publicationDate":"2024-03-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140062418","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Public relations lessons from the pandemic: A systematic review of the COVID-19 research in public relations published from 2020 to early 2023 大流行病中的公共关系教训：对 2020 年至 2023 年初发表的 COVID-19 公共关系研究进行系统回顾

IF 4.2 3区管理学

Public Relations Review Pub Date : 2024-03-08 DOI: 10.1016/j.pubrev.2024.102452

Keonyoung Park , Songli Natalie Nie , Jingyi Carrie Zhang , Shivangi Asthana

引用次数: 0

The combined effects of consumer-company stance congruence and consumers’ pre-existing corporate attitude in corporate social advocacy 消费者与企业立场一致性和消费者原有企业态度对企业社会倡导的综合影响

IF 4.2 3区管理学

Public Relations Review Pub Date : 2024-03-04 DOI: 10.1016/j.pubrev.2024.102441

Hao Xu , Hyejoon Rim , Chuqing Dong

{"title":"The combined effects of consumer-company stance congruence and consumers’ pre-existing corporate attitude in corporate social advocacy","authors":"Hao Xu , Hyejoon Rim , Chuqing Dong","doi":"10.1016/j.pubrev.2024.102441","DOIUrl":"https://doi.org/10.1016/j.pubrev.2024.102441","url":null,"abstract":"<div><p>Publics’ reactions to corporate social advocacy (CSA) initiatives can be influenced not only by their agreement with companies’ issue stances but also by their pre-existing perceptions of the companies involved. With the purpose of providing a more comprehensive understanding of CSA outcomes, this study draws on social identity theory and examines how consumer-company stance congruence in CSA interacts with consumer publics’ pre-existing corporate attitude to influence their boycott and buycott intentions. Using real companies, two experiments were conducted with CSA on two socio-political issues: abortion laws (<em>N</em> = 258) and gun laws (<em>N</em> = 257). The results from Experiment 2 showed a buffering effect of positive pre-existing corporate attitude on publics’ boycott intentions, when they have incongruent issue stances with companies. In Experiment 1, publics’ perceived like-minded opinions opposing CSA were also found to boost their boycott intention. This study adds a nuanced understanding of the triadic consumer-issue-company dynamics in CSA from the social identity and public opinion perspectives, providing useful guidelines for CSA practices.</p></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"50 2","pages":"Article 102441"},"PeriodicalIF":4.2,"publicationDate":"2024-03-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S0363811124000201/pdfft?md5=d10d9b98075ee7f57345a95377d4e6f8&pid=1-s2.0-S0363811124000201-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140030457","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Unraveling the anchoring effect of crisis communication in cyberattack spillover crises 解读网络攻击溢出危机中危机传播的锚定效应

IF 4.2 3区管理学

Public Relations Review Pub Date : 2024-03-02 DOI: 10.1016/j.pubrev.2024.102449

Yi Xiao , Enhui Zhou , Shubin Yu

{"title":"Unraveling the anchoring effect of crisis communication in cyberattack spillover crises","authors":"Yi Xiao , Enhui Zhou , Shubin Yu","doi":"10.1016/j.pubrev.2024.102449","DOIUrl":"https://doi.org/10.1016/j.pubrev.2024.102449","url":null,"abstract":"<div><p>A spillover crisis arises when an external organization’s events create worry, ambiguity, or unfavorable perceptions for another organization. The study shows that organizational response strategies for spillover crises are influenced by an anchoring effect, where competitors’ level of accommodation in their crisis response serves as an anchor point. The difference between accommodative and advocative crisis responses becomes more pronounced when the anchor response has a lower level of accommodation. Additionally, stakeholders’ confidence in an organization’s ability to manage crises can predict its reputation during spillover crises. If an organization chooses to respond with advocacy, it may experience a decline in reputation compared to adopting a competitor's accommodative anchor response due to decreased stakeholder confidence. Conversely, using an accommodative response can result in a higher organizational reputation than following a competitor’s advocative anchor response since it boosts stakeholder confidence. The study highlights the importance of considering situational factors such as competitor responses in the contingency theory of accommodation. Additionally, this study provides evidence that a continuum of public response confidence could be another valuable tool for understanding how crises impact reputation.</p></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"50 2","pages":"Article 102449"},"PeriodicalIF":4.2,"publicationDate":"2024-03-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S0363811124000286/pdfft?md5=3a58e09e00747578195e051f248a99c4&pid=1-s2.0-S0363811124000286-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140015777","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Collective empowerment and connective outcry: What legitimize netizens to engage in negative word-of-mouth of online firestorms? 集体赋权和联动呐喊：是什么使网民参与网络 "火风暴 "的负面口碑传播合法化？

IF 4.2 3区管理学

Public Relations Review Pub Date : 2024-03-01 DOI: 10.1016/j.pubrev.2024.102438

Jiayu Gina Qu , Charles Yu Yang , Afonso Anfan Chen , Sora Kim

{"title":"Collective empowerment and connective outcry: What legitimize netizens to engage in negative word-of-mouth of online firestorms?","authors":"Jiayu Gina Qu , Charles Yu Yang , Afonso Anfan Chen , Sora Kim","doi":"10.1016/j.pubrev.2024.102438","DOIUrl":"https://doi.org/10.1016/j.pubrev.2024.102438","url":null,"abstract":"<div><p>Situated within the context of online firestorms on Chinese social media platforms, this study combines crisis communication literature and connective action logic, to examine what factors contribute to public engagement in negative word-of-mouth (n-WoM) behaviors in online firestorms. In doing so, this study uses a computational method to leverage large-scale longitudinal data of social media users’ digital traces on Sina Weibo and conceptualizes two dimensions of collective legitimacy sources of online firestorms—message and information network legitimacy, revealing their multilayered functional roles in escalating n-WoM engagement. Specifically, our findings suggest that the negativity of social media posts functions as an intensifier of collective message legitimacy escalating publics’ n-WoM engagement, while the observation of a greater cumulative number of negative comments functions as a downtoner for n-WoM engagement. In addition, collective legitimacy is contributed by authority and endorsement sources of information networks. Posts from authoritative sources (KOL, media, and corporation) tend to trigger more subsequent public engagement in n-WoM than posts from endorsement sources (ordinary users). Ability-related online firestorms are more likely to have more n-WoM commenting from netizens than social responsibility-related ones. Distinct differences are found between ability- and social responsibility-related firestorms in terms of the impacts of collective legitimacy sources on eliciting n-WoM engagement.</p></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"50 2","pages":"Article 102438"},"PeriodicalIF":4.2,"publicationDate":"2024-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140015265","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Situating deep learning in a relating management approach: Examining the dynamics and outcomes of contingent organization-public relationships (COPRs) in crisis 将深度学习置于相关管理方法中：考察危机中组织与公众关系（COPRs）的动态和结果

IF 4.2 3区管理学

Public Relations Review Pub Date : 2024-03-01 DOI: 10.1016/j.pubrev.2024.102437

Xinyan Zhao , Yang Cheng , Jaekuk Lee , Jessica Shaw

{"title":"Situating deep learning in a relating management approach: Examining the dynamics and outcomes of contingent organization-public relationships (COPRs) in crisis","authors":"Xinyan Zhao , Yang Cheng , Jaekuk Lee , Jessica Shaw","doi":"10.1016/j.pubrev.2024.102437","DOIUrl":"https://doi.org/10.1016/j.pubrev.2024.102437","url":null,"abstract":"<div><p>Existing research in crisis communication and public relations focuses on relationship quality or outcomes, along with their causes and effects, mainly using cross-sectional survey data. This research expands the COPR theoretical framework by employing big data and deep learning to analyze the dynamics and intricacies of corporate and public stances during a long-term organizational crisis. Focusing on Monsanto/Bayer’s Roundup crisis from 2012 to 2022, the study analyzed 232,694 tweets and 334 articles to examine corporate stances, public stances, and various relationship modes formed from both party’s standpoints throughout the crisis. The results show the evolving and interdependent interactions between corporations and their publics, as well as the longitudinal impacts of public stances on stock prices. Our findings highlight the application of computational methods for enhancing strategic decision-making in managing organization-public relationships, particularly during prolonged and complex crisis scenarios.</p></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"50 2","pages":"Article 102437"},"PeriodicalIF":4.2,"publicationDate":"2024-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140000163","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0