The Delphi Panel investigation of artificial intelligence in investor relations

IF 4.1 3区管理学 Q2 BUSINESS

Public Relations Review Pub Date : 2024-07-27 DOI:10.1016/j.pubrev.2024.102489

Alexander V. Laskin , Giulia D’Agostino

{"title":"The Delphi Panel investigation of artificial intelligence in investor relations","authors":"Alexander V. Laskin , Giulia D’Agostino","doi":"10.1016/j.pubrev.2024.102489","DOIUrl":null,"url":null,"abstract":"<div><p>In recent years, there has been a discernible upswing in the attention dedicated to artificial intelligence (AI) within the domains of public relations, advertising, and marketing. Notably, the subdomain of investor relations has maintained a significant historical engagement with AI, actively employing AI and AI-enabled tools for several decades, a practice traceable back to the 1980s. This protracted involvement presents a reservoir of invaluable insights germane to comprehending the broader integration of AI within the purview of public relations. This scholarly inquiry embarks on a Delphi panel examination to scrutinize the deployment of AI in investor relations, proffers a systematic classification of AI-enabled tools within this realm, and prognosticates the trajectory of AI's influence on investor relations and financial communications. The panel of Delphi participants comprises seasoned authorities in the field, boasting a cumulative professional experience spanning 161 years. Leveraging the depth of expertise inherent in investor relations, the study not only illuminates the current landscape but also posits conceivable trajectories for the evolution of AI across other subfields within the domain of public relations.</p></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"50 4","pages":"Article 102489"},"PeriodicalIF":4.1000,"publicationDate":"2024-07-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Public Relations Review","FirstCategoryId":"91","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S0363811124000687","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"BUSINESS","Score":null,"Total":0}

引用次数: 0

Abstract

In recent years, there has been a discernible upswing in the attention dedicated to artificial intelligence (AI) within the domains of public relations, advertising, and marketing. Notably, the subdomain of investor relations has maintained a significant historical engagement with AI, actively employing AI and AI-enabled tools for several decades, a practice traceable back to the 1980s. This protracted involvement presents a reservoir of invaluable insights germane to comprehending the broader integration of AI within the purview of public relations. This scholarly inquiry embarks on a Delphi panel examination to scrutinize the deployment of AI in investor relations, proffers a systematic classification of AI-enabled tools within this realm, and prognosticates the trajectory of AI's influence on investor relations and financial communications. The panel of Delphi participants comprises seasoned authorities in the field, boasting a cumulative professional experience spanning 161 years. Leveraging the depth of expertise inherent in investor relations, the study not only illuminates the current landscape but also posits conceivable trajectories for the evolution of AI across other subfields within the domain of public relations.

查看原文本刊更多论文

德尔菲小组对投资者关系中人工智能的调查

近年来，公共关系、广告和营销领域对人工智能（AI）的关注度明显上升。值得注意的是，投资者关系子领域与人工智能的历史渊源颇深，几十年来一直积极采用人工智能和人工智能工具，这种做法可以追溯到 20 世纪 80 年代。这种长期的参与为理解人工智能与公共关系的广泛融合提供了宝贵的启示。这项学术研究通过德尔菲小组研究，对人工智能在投资者关系中的应用进行了仔细研究，对这一领域中的人工智能工具进行了系统分类，并预测了人工智能对投资者关系和财务沟通的影响轨迹。德尔菲小组的成员都是该领域的资深权威，累计专业经验长达 161 年。利用投资者关系领域固有的深厚专业知识，本研究不仅阐明了当前的形势，还为人工智能在公共关系领域其他子领域的发展提出了可想象的轨迹。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

Public Relations Review Multiple-

CiteScore

8.00

自引率

19.00%

发文量

期刊介绍： The Public Relations Review is the oldest journal devoted to articles that examine public relations in depth, and commentaries by specialists in the field. Most of the articles are based on empirical research undertaken by professionals and academics in the field. In addition to research articles and commentaries, The Review publishes invited research in brief, and book reviews in the fields of public relations, mass communications, organizational communications, public opinion formations, social science research and evaluation, marketing, management and public policy formation.