Computational strategic communication in a data-driven world

IF 4.1 3区管理学 Q2 BUSINESS

Public Relations Review Pub Date : 2024-08-28 DOI:10.1016/j.pubrev.2024.102496

Alvin Zhou, Toni G.L.A. van der Meer

引用次数: 0

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数据驱动世界中的计算战略传播

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Public Relations Review Multiple-

CiteScore

8.00

自引率

19.00%

发文量

期刊介绍： The Public Relations Review is the oldest journal devoted to articles that examine public relations in depth, and commentaries by specialists in the field. Most of the articles are based on empirical research undertaken by professionals and academics in the field. In addition to research articles and commentaries, The Review publishes invited research in brief, and book reviews in the fields of public relations, mass communications, organizational communications, public opinion formations, social science research and evaluation, marketing, management and public policy formation.