{"title":"Putting ethics of care into public relations: Toward a multi-level agency model","authors":"Jenny Zhengye Hou , Jane Johnston","doi":"10.1016/j.pubrev.2024.102495","DOIUrl":null,"url":null,"abstract":"<div><p>This paper examines how ethics of care (also known as care ethics) can be applied to public relations, drawing insights from a two-stage empirical study. The first stage explores industry best practices from award-winning campaigns, followed by elite interviews with leading practitioners to understand how care ethics can be infused into various organisational, personal, and professional contexts. The paper examines contested connections between care ethics and Aristotelian virtue ethics, building on early work by Virginia Held and others, to develop a multi-level agency model of enacting care ethics. This fuses an array of concepts: caring-about, caring-for, self-care, habitus, and the lateral integration of care as a form of ‘caring citizenship’. In turn, this fusion advances ethics of care as a shared practice between caregivers and care-receivers, shifting its focus from essentially within the private to the public sphere, locating public relations in this process.</p></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"50 5","pages":"Article 102495"},"PeriodicalIF":4.1000,"publicationDate":"2024-08-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S0363811124000742/pdfft?md5=9eefed7e5043d677bafabe2affdef9d6&pid=1-s2.0-S0363811124000742-main.pdf","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Public Relations Review","FirstCategoryId":"91","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S0363811124000742","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0
Abstract
This paper examines how ethics of care (also known as care ethics) can be applied to public relations, drawing insights from a two-stage empirical study. The first stage explores industry best practices from award-winning campaigns, followed by elite interviews with leading practitioners to understand how care ethics can be infused into various organisational, personal, and professional contexts. The paper examines contested connections between care ethics and Aristotelian virtue ethics, building on early work by Virginia Held and others, to develop a multi-level agency model of enacting care ethics. This fuses an array of concepts: caring-about, caring-for, self-care, habitus, and the lateral integration of care as a form of ‘caring citizenship’. In turn, this fusion advances ethics of care as a shared practice between caregivers and care-receivers, shifting its focus from essentially within the private to the public sphere, locating public relations in this process.
期刊介绍:
The Public Relations Review is the oldest journal devoted to articles that examine public relations in depth, and commentaries by specialists in the field. Most of the articles are based on empirical research undertaken by professionals and academics in the field. In addition to research articles and commentaries, The Review publishes invited research in brief, and book reviews in the fields of public relations, mass communications, organizational communications, public opinion formations, social science research and evaluation, marketing, management and public policy formation.