Public Relations Review最新文献_第7页

Virtual community engagement: Engaging virtual communities for nation branding through sports 虚拟社区参与：虚拟社区参与：通过体育让虚拟社区参与国家品牌建设

IF 4.2 3区管理学

Public Relations Review Pub Date : 2024-04-10 DOI: 10.1016/j.pubrev.2024.102440

Xiufang (Leah) Li , Kim A. Johnston , Juan Feng

{"title":"Virtual community engagement: Engaging virtual communities for nation branding through sports","authors":"Xiufang (Leah) Li , Kim A. Johnston , Juan Feng","doi":"10.1016/j.pubrev.2024.102440","DOIUrl":"https://doi.org/10.1016/j.pubrev.2024.102440","url":null,"abstract":"<div><p>Major sporting events bring a range of social, economic, and reputational benefits for hosting nations and serve as a vehicle to showcase the nation brand. Social media engagement during sport events provides opportunities for community members to cocreate, curate and communicate their nation brand’s attributes. While research in nation branding and community engagement has examined the ways place-based communities contribute to nation branding, little is known about how and in what ways virtual communities contribute to their nation brand. This study addresses this gap by examining the virtual brand community (VBC) surrounding the 2022 Beijing Winter Olympics. Using social network analysis and content analysis, the findings suggest that VBC contributions is dependent on the composition, participation, and cultivation of conversations focusing on the personality traits of a nation brand. Theoretically, the outcomes from this study advance understanding of leveraging the properties of VBCs in making contribution to the production and maintenance of an authentic nation brand, that values community perspectives facilitated through community engagement. For public relations, it extends the current research in digital social-level engagement in virtual settings and outlines future research in participatory approaches to nation branding. The growing use of major sporting events in supporting nation branding goals, particularly in Asian and African continents, suggests the outcome of this study has implications at regional and international levels to guide public relations managers in major events to facilitate sustainable VBCs for authentic place branding outcomes.</p></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"50 3","pages":"Article 102440"},"PeriodicalIF":4.2,"publicationDate":"2024-04-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S0363811124000195/pdfft?md5=5dfe6381be0c1d419e5d1a55b9d23352&pid=1-s2.0-S0363811124000195-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140539118","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Framing, agency, and athlete activism: The case of simone biles at the 2020 olympics 框架、代理和运动员行动主义：西蒙娜-拜尔斯在 2020 年奥运会上的案例

IF 4.2 3区管理学

Public Relations Review Pub Date : 2024-04-06 DOI: 10.1016/j.pubrev.2024.102457

Victoria McDermott

{"title":"Framing, agency, and athlete activism: The case of simone biles at the 2020 olympics","authors":"Victoria McDermott","doi":"10.1016/j.pubrev.2024.102457","DOIUrl":"https://doi.org/10.1016/j.pubrev.2024.102457","url":null,"abstract":"<div><p>In July of 2021, Simone Biles shocked the world with her withdrawal from the 2020 Tokyo Olympics citing “mental health” as her rationale. Mental health remains a taboo subject within the realm of professional sports, and is often devalued, in stark contrast to the value placed on physical health. The present study explored Biles’s framing of her withdrawal and publics’ reactions to the withdrawal across two distinct social media platforms. Critical rhetorical analysis was used to analyze the Instagram posts made by Biles and a press conference transcript announcing and reifying her withdrawal, as well as 100 TikTok videos and 1000 comments illustrating publics’ reactions. Findings demonstrate that Biles’s framed her messages through genuineness, responsibility, resistance, and consistency. As a result of the frames used in the withdrawal messages, and the modality allowances afforded on TikTok (e.g., video, text, text and video, stitching), the space for dissent, as well as the ability to critique current power structures was created. From these findings, theoretically I argue that (1) framing theory can be used to create the space for resisting power, reclaiming agency, and challenging attacks of morality, and (2) theorize the ability of public relations to shape broader societal discourse. Practically, this research adds to the public relations literature (1) the value of new frames for image cultivation and the new role of publics for engaging in the acceptance, rejection, or co-creation of frames put forth by organizations and (2) the role of message modality for cultivating discourse and dissent.</p></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"50 2","pages":"Article 102457"},"PeriodicalIF":4.2,"publicationDate":"2024-04-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140533700","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Introducing the Marginalized Image Navigation and Expression (MINE) principles via the confirmation hearings of judge Ketanji Brown Jackson 通过凯坦吉-布朗-杰克逊法官的确认听证会介绍边缘化图像导航和表达（MINE）原则

IF 4.2 3区管理学

Public Relations Review Pub Date : 2024-04-01 DOI: 10.1016/j.pubrev.2024.102455

Theon E. Hill , Damion Waymer

{"title":"Introducing the Marginalized Image Navigation and Expression (MINE) principles via the confirmation hearings of judge Ketanji Brown Jackson","authors":"Theon E. Hill , Damion Waymer","doi":"10.1016/j.pubrev.2024.102455","DOIUrl":"https://doi.org/10.1016/j.pubrev.2024.102455","url":null,"abstract":"<div><p>Image Restoration Theory (IRT) examines the strategies that people, especially public figures, and organizations use when they face image and reputational threats. Past scholarship has not fully accounted for the impact of identity on an individual or group’s ability to invoke image repair strategies. We examine the 2022 Supreme Court confirmation hearings of Judge Ketanji Brown Jackson through an intersectional lens to spotlight the constraints that minoritized populations, generally, and Black women, specifically, encounter when responding to reputational threats. Given the legacies of patriarchy and whiteness that operate in the West, Black women often lack the standing in the eyes of the public to defend themselves against attacks and accusations, an experience we describe as nonpersonhood. This point suggests that image repair strategies are not neutral, but embedded within socio-political and historical contexts. Via our analysis, we introduce Marginalized Image Navigation and Expression (MINE) principles as a conceptual framework that is useful for understanding the nuanced ways that images are navigated, negotiated, and expressed, especially for marginalized persons. Finally, we examine the implications of our arguments in the context of reputational threats against minoritized people and organizations.</p><p>The most disrespected person in America is the Black woman. The most unprotected person in America is the Black woman. The most neglected person in America is the Black woman.</p><p>Malcolm X</p></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"50 2","pages":"Article 102455"},"PeriodicalIF":4.2,"publicationDate":"2024-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140338769","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The moral foundations of responsible business: Using computational text analysis to explore the salience of morality in CSR communication 负责任企业的道德基础：利用计算文本分析探讨企业社会责任传播中的道德显著性

IF 4.2 3区管理学

Public Relations Review Pub Date : 2024-03-23 DOI: 10.1016/j.pubrev.2024.102453

Olga Eisele, Britta C. Brugman, Sarah Marschlich

引用次数: 0

Convergence or divergence? A cross-platform analysis of climate change visual content categories, features, and social media engagement on Twitter and Instagram 趋同还是分歧？对推特和 Instagram 上气候变化视觉内容类别、特征和社交媒体参与度的跨平台分析

IF 4.2 3区管理学

Public Relations Review Pub Date : 2024-03-19 DOI: 10.1016/j.pubrev.2024.102454

Sijia Qian , Yingdan Lu , Yilang Peng , Cuihua (Cindy) Shen , Huacen Xu

{"title":"Convergence or divergence? A cross-platform analysis of climate change visual content categories, features, and social media engagement on Twitter and Instagram","authors":"Sijia Qian , Yingdan Lu , Yilang Peng , Cuihua (Cindy) Shen , Huacen Xu","doi":"10.1016/j.pubrev.2024.102454","DOIUrl":"https://doi.org/10.1016/j.pubrev.2024.102454","url":null,"abstract":"<div><p>Advocacy organizations increasingly leverage social media and visuals to communicate complex climate issues. By examining an extensive dataset of visual posts collected from five organization accounts on two multimodal social media platforms, Twitter and Instagram, we conducted a cross-platform comparison of visual content categories and visual features related to climate change. Through deep-learning-based unsupervised image clustering, we discovered that visual content on both platforms could be broadly classified into five categories: infographics/captioned images, nature landscape/wildlife, climate activism, technology, and data visualization. However, these categories were not equally represented on each platform. Instagram featured more nature landscape/wildlife content, while Twitter showed more infographics/captioned images and data visualization. Through computational visual analysis, we found that the two platforms also presented significant differences in overall warm and cool colors, brightness, colorfulness, visual complexity, and presence of faces. Additionally, we identified platform-specific patterns of engagement associated with these categories and features. With the urgency to address climate change, these findings can guide climate advocacy organizations in developing strategies tailored to each platform’s specific characteristics for maximum effectiveness. This study highlights the significance of using computational methods in efficiently uncovering meaningful themes from extensive visual data and quantifying aesthetic features in strategic communication.</p></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"50 2","pages":"Article 102454"},"PeriodicalIF":4.2,"publicationDate":"2024-03-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140164030","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

How political ideology affects the communication of organizational relations: A social network approach 政治意识形态如何影响组织关系的沟通？社会网络方法

IF 4.2 3区管理学

Public Relations Review Pub Date : 2024-03-14 DOI: 10.1016/j.pubrev.2024.102451

Leping You , Xinyan Zhao , Sifan Xu

{"title":"How political ideology affects the communication of organizational relations: A social network approach","authors":"Leping You , Xinyan Zhao , Sifan Xu","doi":"10.1016/j.pubrev.2024.102451","DOIUrl":"https://doi.org/10.1016/j.pubrev.2024.102451","url":null,"abstract":"<div><p>Organizational political ideology has recently received research attention, as more organizations engage in political activities to influence public policy and political regulation. However, there lacks a focus on interorganizational relationships as part of an organization’s political agenda. This study investigates political ideology as a mechanism of interorganizational relationship-building through politically active organizations’ agenda-building efforts. The study measures organizational political ideology through political donations, and investigates how it affects organizational relationship-building through press releases. We adopt a social network approach to examine interorganizational relationships predicted by the political ideology of the organization and the CEO at both the nodal and structural levels. After a computational analysis of 174,118 press releases by top political organizational donors, the findings show that an organization’s political ideology affected the mentions it received (i.e., in-degree), whereas its CEO’s political ideology affected its mentions of other organizations (i.e., out-degree). Value homophily did not significantly influence interorganizational representational networks, but mutuality and transitivity affected distinct patterns of connections among politically active organizations.</p></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"50 2","pages":"Article 102451"},"PeriodicalIF":4.2,"publicationDate":"2024-03-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140135102","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Legitimacy, issue management, and gun debate 合法性、问题管理和枪支辩论

IF 4.2 3区管理学

Public Relations Review Pub Date : 2024-03-08 DOI: 10.1016/j.pubrev.2024.102450

Minhee Choi , Baobao Song , Won-Ki Moon

引用次数: 0

Investor relations media mix: Media planning in the public relations sub-function 投资者关系媒体组合：公共关系子职能中的媒体规划

IF 4.2 3区管理学

Public Relations Review Pub Date : 2024-03-08 DOI: 10.1016/j.pubrev.2024.102448

Alexander V. Laskin

引用次数: 0

A temporal approach to online discussion during disasters: Applying SIR infectious disease model to predict topic growth and examining effects of temporal distance 灾难期间在线讨论的时间方法：应用 SIR 传染病模型预测话题增长并研究时间距离的影响

IF 4.2 3区管理学

Public Relations Review Pub Date : 2024-03-08 DOI: 10.1016/j.pubrev.2024.102430

Sifan Xu , Xinyan Zhao , Jie Chen

{"title":"A temporal approach to online discussion during disasters: Applying SIR infectious disease model to predict topic growth and examining effects of temporal distance","authors":"Sifan Xu , Xinyan Zhao , Jie Chen","doi":"10.1016/j.pubrev.2024.102430","DOIUrl":"https://doi.org/10.1016/j.pubrev.2024.102430","url":null,"abstract":"<div><p>Discussions on social media during major disasters are robust and often have multiple frames of reference. Temporal perspectives, however, are still lacking in current understandings of social-mediated discussions during disasters and crises, but incorporating temporal perspectives can significantly enhance environmental scanning efforts as prescribed in the issues management framework. The purpose of the current research is twofold: to apply and validate the SIR (Susceptible-Infectious-Recovered) model to examine topics’ growth over time on social media and to understand how future orientation of social media users (an indicator of temporal distance) affects their construal of a disaster through supervised machine learning. We based our analysis on Twitter discussions during the Texas winter storm in 2021. Results of the study show great fit of the SIR model for topic growth, and that temporal distance affects users’ construal of the event in line with core predictions of construal level theory. Theoretical, methodological, and practical implications on social-mediated discussions related to climate change-induced and -intensified disasters and issues management are discussed.</p></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"50 2","pages":"Article 102430"},"PeriodicalIF":4.2,"publicationDate":"2024-03-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140062418","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Public relations lessons from the pandemic: A systematic review of the COVID-19 research in public relations published from 2020 to early 2023 大流行病中的公共关系教训：对 2020 年至 2023 年初发表的 COVID-19 公共关系研究进行系统回顾

IF 4.2 3区管理学

Public Relations Review Pub Date : 2024-03-08 DOI: 10.1016/j.pubrev.2024.102452

Keonyoung Park , Songli Natalie Nie , Jingyi Carrie Zhang , Shivangi Asthana

引用次数: 0