Public Relations Review最新文献_第8页

The combined effects of consumer-company stance congruence and consumers’ pre-existing corporate attitude in corporate social advocacy 消费者与企业立场一致性和消费者原有企业态度对企业社会倡导的综合影响

IF 4.2 3区管理学

Public Relations Review Pub Date : 2024-03-04 DOI: 10.1016/j.pubrev.2024.102441

Hao Xu , Hyejoon Rim , Chuqing Dong

{"title":"The combined effects of consumer-company stance congruence and consumers’ pre-existing corporate attitude in corporate social advocacy","authors":"Hao Xu , Hyejoon Rim , Chuqing Dong","doi":"10.1016/j.pubrev.2024.102441","DOIUrl":"https://doi.org/10.1016/j.pubrev.2024.102441","url":null,"abstract":"<div><p>Publics’ reactions to corporate social advocacy (CSA) initiatives can be influenced not only by their agreement with companies’ issue stances but also by their pre-existing perceptions of the companies involved. With the purpose of providing a more comprehensive understanding of CSA outcomes, this study draws on social identity theory and examines how consumer-company stance congruence in CSA interacts with consumer publics’ pre-existing corporate attitude to influence their boycott and buycott intentions. Using real companies, two experiments were conducted with CSA on two socio-political issues: abortion laws (<em>N</em> = 258) and gun laws (<em>N</em> = 257). The results from Experiment 2 showed a buffering effect of positive pre-existing corporate attitude on publics’ boycott intentions, when they have incongruent issue stances with companies. In Experiment 1, publics’ perceived like-minded opinions opposing CSA were also found to boost their boycott intention. This study adds a nuanced understanding of the triadic consumer-issue-company dynamics in CSA from the social identity and public opinion perspectives, providing useful guidelines for CSA practices.</p></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"50 2","pages":"Article 102441"},"PeriodicalIF":4.2,"publicationDate":"2024-03-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S0363811124000201/pdfft?md5=d10d9b98075ee7f57345a95377d4e6f8&pid=1-s2.0-S0363811124000201-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140030457","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Unraveling the anchoring effect of crisis communication in cyberattack spillover crises 解读网络攻击溢出危机中危机传播的锚定效应

IF 4.2 3区管理学

Public Relations Review Pub Date : 2024-03-02 DOI: 10.1016/j.pubrev.2024.102449

Yi Xiao , Enhui Zhou , Shubin Yu

{"title":"Unraveling the anchoring effect of crisis communication in cyberattack spillover crises","authors":"Yi Xiao , Enhui Zhou , Shubin Yu","doi":"10.1016/j.pubrev.2024.102449","DOIUrl":"https://doi.org/10.1016/j.pubrev.2024.102449","url":null,"abstract":"<div><p>A spillover crisis arises when an external organization’s events create worry, ambiguity, or unfavorable perceptions for another organization. The study shows that organizational response strategies for spillover crises are influenced by an anchoring effect, where competitors’ level of accommodation in their crisis response serves as an anchor point. The difference between accommodative and advocative crisis responses becomes more pronounced when the anchor response has a lower level of accommodation. Additionally, stakeholders’ confidence in an organization’s ability to manage crises can predict its reputation during spillover crises. If an organization chooses to respond with advocacy, it may experience a decline in reputation compared to adopting a competitor's accommodative anchor response due to decreased stakeholder confidence. Conversely, using an accommodative response can result in a higher organizational reputation than following a competitor’s advocative anchor response since it boosts stakeholder confidence. The study highlights the importance of considering situational factors such as competitor responses in the contingency theory of accommodation. Additionally, this study provides evidence that a continuum of public response confidence could be another valuable tool for understanding how crises impact reputation.</p></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"50 2","pages":"Article 102449"},"PeriodicalIF":4.2,"publicationDate":"2024-03-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S0363811124000286/pdfft?md5=3a58e09e00747578195e051f248a99c4&pid=1-s2.0-S0363811124000286-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140015777","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Collective empowerment and connective outcry: What legitimize netizens to engage in negative word-of-mouth of online firestorms? 集体赋权和联动呐喊：是什么使网民参与网络 "火风暴 "的负面口碑传播合法化？

IF 4.2 3区管理学

Public Relations Review Pub Date : 2024-03-01 DOI: 10.1016/j.pubrev.2024.102438

Jiayu Gina Qu , Charles Yu Yang , Afonso Anfan Chen , Sora Kim

{"title":"Collective empowerment and connective outcry: What legitimize netizens to engage in negative word-of-mouth of online firestorms?","authors":"Jiayu Gina Qu , Charles Yu Yang , Afonso Anfan Chen , Sora Kim","doi":"10.1016/j.pubrev.2024.102438","DOIUrl":"https://doi.org/10.1016/j.pubrev.2024.102438","url":null,"abstract":"<div><p>Situated within the context of online firestorms on Chinese social media platforms, this study combines crisis communication literature and connective action logic, to examine what factors contribute to public engagement in negative word-of-mouth (n-WoM) behaviors in online firestorms. In doing so, this study uses a computational method to leverage large-scale longitudinal data of social media users’ digital traces on Sina Weibo and conceptualizes two dimensions of collective legitimacy sources of online firestorms—message and information network legitimacy, revealing their multilayered functional roles in escalating n-WoM engagement. Specifically, our findings suggest that the negativity of social media posts functions as an intensifier of collective message legitimacy escalating publics’ n-WoM engagement, while the observation of a greater cumulative number of negative comments functions as a downtoner for n-WoM engagement. In addition, collective legitimacy is contributed by authority and endorsement sources of information networks. Posts from authoritative sources (KOL, media, and corporation) tend to trigger more subsequent public engagement in n-WoM than posts from endorsement sources (ordinary users). Ability-related online firestorms are more likely to have more n-WoM commenting from netizens than social responsibility-related ones. Distinct differences are found between ability- and social responsibility-related firestorms in terms of the impacts of collective legitimacy sources on eliciting n-WoM engagement.</p></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"50 2","pages":"Article 102438"},"PeriodicalIF":4.2,"publicationDate":"2024-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140015265","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Situating deep learning in a relating management approach: Examining the dynamics and outcomes of contingent organization-public relationships (COPRs) in crisis 将深度学习置于相关管理方法中：考察危机中组织与公众关系（COPRs）的动态和结果

IF 4.2 3区管理学

Public Relations Review Pub Date : 2024-03-01 DOI: 10.1016/j.pubrev.2024.102437

Xinyan Zhao , Yang Cheng , Jaekuk Lee , Jessica Shaw

{"title":"Situating deep learning in a relating management approach: Examining the dynamics and outcomes of contingent organization-public relationships (COPRs) in crisis","authors":"Xinyan Zhao , Yang Cheng , Jaekuk Lee , Jessica Shaw","doi":"10.1016/j.pubrev.2024.102437","DOIUrl":"https://doi.org/10.1016/j.pubrev.2024.102437","url":null,"abstract":"<div><p>Existing research in crisis communication and public relations focuses on relationship quality or outcomes, along with their causes and effects, mainly using cross-sectional survey data. This research expands the COPR theoretical framework by employing big data and deep learning to analyze the dynamics and intricacies of corporate and public stances during a long-term organizational crisis. Focusing on Monsanto/Bayer’s Roundup crisis from 2012 to 2022, the study analyzed 232,694 tweets and 334 articles to examine corporate stances, public stances, and various relationship modes formed from both party’s standpoints throughout the crisis. The results show the evolving and interdependent interactions between corporations and their publics, as well as the longitudinal impacts of public stances on stock prices. Our findings highlight the application of computational methods for enhancing strategic decision-making in managing organization-public relationships, particularly during prolonged and complex crisis scenarios.</p></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"50 2","pages":"Article 102437"},"PeriodicalIF":4.2,"publicationDate":"2024-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140000163","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Arts promotion and Black urban displacement: Exploring the paradox of the positive in government public relations and urban renewal discourse 艺术推广与黑人城市迁移：探索政府公共关系和城市重建话语中的积极悖论

IF 4.2 3区管理学

Public Relations Review Pub Date : 2024-02-29 DOI: 10.1016/j.pubrev.2024.102439

Damion Waymer , Theon E. Hill

{"title":"Arts promotion and Black urban displacement: Exploring the paradox of the positive in government public relations and urban renewal discourse","authors":"Damion Waymer , Theon E. Hill","doi":"10.1016/j.pubrev.2024.102439","DOIUrl":"https://doi.org/10.1016/j.pubrev.2024.102439","url":null,"abstract":"<div><p>For decades, scholars in the United States have lamented public policies and government actions that seem to affect, intentionally or unintentionally, already marginalized Black populations. Urban renewal policies and initiatives are examples of government actions that receive such criticism. Arts promotion as a strategic public relations tactic, used to attract middle- to -upper class residents and visitors to cities, is one communicative approach cities take to sell their attractiveness and viability. Yet, cities, urban renewal, and urban tourism research has not received much attention from Public Relations researchers. Critical public relations scholars, however, can help to expose key issues such as displacement and marginalization of Black citizens that are associated with city public relations activities such as promotional culture, arts/city marketing, and urban tourism. Using racial neoliberalism as a theoretical, analytical framework, we examine urban renewal in Cincinnati, Ohio USA, to demonstrate the power of boosterish, government-sponsored urban renewal efforts and the ways such paradoxically positive discourse makes it difficult for the often Black, inner-city communities to challenge advancement that might marginalize them further.</p></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"50 2","pages":"Article 102439"},"PeriodicalIF":4.2,"publicationDate":"2024-02-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140000167","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Uncovering how Black and Latinx Communities perceive environmental justice: Integrating a public deliberation quasi-experiment and computational methods 揭示黑人和拉美裔社区如何看待环境正义：将公共审议准实验与计算方法相结合

IF 4.2 3区管理学

Public Relations Review Pub Date : 2024-02-28 DOI: 10.1016/j.pubrev.2024.102436

Kaiping Chen , Isabel I. Villanueva , Amanda L. Molder

{"title":"Uncovering how Black and Latinx Communities perceive environmental justice: Integrating a public deliberation quasi-experiment and computational methods","authors":"Kaiping Chen , Isabel I. Villanueva , Amanda L. Molder","doi":"10.1016/j.pubrev.2024.102436","DOIUrl":"https://doi.org/10.1016/j.pubrev.2024.102436","url":null,"abstract":"<div><p>This research aims to address gaps in the knowledge and practice of engaging underrepresented communities in public communication and policymaking on environmental justice issues. Through a quasi-field experiment conducted in Madison, Wisconsin, we investigate how Black and Latinx communities perceive environmental justice issues and how these perceptions are associated with intersectional identities such as education level, income, and gender. Additionally, we explore the impact of different information material designs on fostering inclusive and diverse discussions. Our results highlight the nuances of environmental justice perspectives within communities and underscore the importance of tailored approaches in community engagement and public relations. Furthermore, the study reveals the effectiveness of visual information materials in stimulating diverse discussions, emphasizing the significance of audience accessibility and comprehension in communication design. These findings provide both theoretical implications for the field of public relations and practical applications for science communicators, public relations professionals, and community-engaged scholars to promote more inclusive and personalized strategies in community engagement.</p></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"50 2","pages":"Article 102436"},"PeriodicalIF":4.2,"publicationDate":"2024-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139987018","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Value creation through organizational storytelling: Strategic narratives in foreign government public relations 通过组织讲故事创造价值：外国政府公共关系中的战略叙事

IF 4.2 3区管理学

Public Relations Review Pub Date : 2024-02-22 DOI: 10.1016/j.pubrev.2024.102433

Phillip Arceneaux

{"title":"Value creation through organizational storytelling: Strategic narratives in foreign government public relations","authors":"Phillip Arceneaux","doi":"10.1016/j.pubrev.2024.102433","DOIUrl":"https://doi.org/10.1016/j.pubrev.2024.102433","url":null,"abstract":"<div><p>Governments use public relations to promote their interests in international venues like the United Nations. To understand how governments market their value in environments of elite competition, I compare Canadian, Irish, and Norwegian narratives while campaigning for seats on the Security Council. Results of a strategic narrative analysis suggest Ireland told the strongest stories, creating an authenticity as the ‘nation of storytellers’ that maximized its valuation. Norway failed to substantively articulate the motivation behind its foreign policy, likely impacting brand loyalty among stakeholders. Canada had the weakest storytelling, with self-referential narratives lacking a sense of care that discredited, and at times even contradicted, the mutuality of it serving on the council. I posit these varying storytelling approaches contribute to understanding the campaigns’ disparate ROIs. Contextualizing strategic narratives as value propositions expands the interdisciplinarity of government public relations scholarship at the nexus of international relations, public diplomacy, and nation branding. I conclude by operationalizing system, identity, and issue narratives to highlight how practitioners can maximize organizational value through wholistic storytelling.</p></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"50 2","pages":"Article 102433"},"PeriodicalIF":4.2,"publicationDate":"2024-02-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139936052","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

A scoping review of arab public relations scholarship 阿拉伯公共关系学术研究的范围审查

IF 4.2 3区管理学

Public Relations Review Pub Date : 2024-02-22 DOI: 10.1016/j.pubrev.2024.102435

Essa Saleh Alkathiri, Musaab Faleh Alharbi

引用次数: 0

How social media expedites the crisis spillover effect: A case study of Tesla's recall event 社交媒体如何加速危机溢出效应：特斯拉召回事件案例研究

IF 4.2 3区管理学

Public Relations Review Pub Date : 2024-02-16 DOI: 10.1016/j.pubrev.2024.102432

Jinghong Xu, Difan Guo, Zi’an Zhao, Shaoqiang Liu

引用次数: 0

Diagnosing shared crises as acute intractability: Organizing crises and intractable issues in public relations theory 将共同危机诊断为急性棘手问题：公共关系理论中的组织危机和棘手问题