Introducing the Marginalized Image Navigation and Expression (MINE) principles via the confirmation hearings of judge Ketanji Brown Jackson

Image Restoration Theory (IRT) examines the strategies that people, especially public figures, and organizations use when they face image and reputational threats. Past scholarship has not fully accounted for the impact of identity on an individual or group’s ability to invoke image repair strategies. We examine the 2022 Supreme Court confirmation hearings of Judge Ketanji Brown Jackson through an intersectional lens to spotlight the constraints that minoritized populations, generally, and Black women, specifically, encounter when responding to reputational threats. Given the legacies of patriarchy and whiteness that operate in the West, Black women often lack the standing in the eyes of the public to defend themselves against attacks and accusations, an experience we describe as nonpersonhood. This point suggests that image repair strategies are not neutral, but embedded within socio-political and historical contexts. Via our analysis, we introduce Marginalized Image Navigation and Expression (MINE) principles as a conceptual framework that is useful for understanding the nuanced ways that images are navigated, negotiated, and expressed, especially for marginalized persons. Finally, we examine the implications of our arguments in the context of reputational threats against minoritized people and organizations.

The most disrespected person in America is the Black woman. The most unprotected person in America is the Black woman. The most neglected person in America is the Black woman.

Malcolm X