{"title":"When things get personal: Understanding revenge by proxy as a function of consumer nationalism","authors":"Elina R. Tachkova , W. Timothy Coombs","doi":"10.1016/j.pubrev.2023.102412","DOIUrl":null,"url":null,"abstract":"<div><p>The process of spillover occurs when a crisis in one organization affects the entire industry. It has been documented that the effects a spillover can seriously affect organizational performance and damage relationships with various stakeholder groups. Yet, little research has examined the notion of spillover in crisis communication. Research has coined the term crisis contagion to denote a special type of spillover that goes beyond industry as a risk factor. This paper proposes that country of origin and consumer nationalism could create a unique type of spillover, namely revenge by proxy. We provide several extended examples of revenge by proxy as well as an overview of possible crisis response strategies available to managers when dealing with revenge by proxy.</p></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"50 3","pages":"Article 102412"},"PeriodicalIF":4.1000,"publicationDate":"2024-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Public Relations Review","FirstCategoryId":"91","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S0363811123001273","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0
Abstract
The process of spillover occurs when a crisis in one organization affects the entire industry. It has been documented that the effects a spillover can seriously affect organizational performance and damage relationships with various stakeholder groups. Yet, little research has examined the notion of spillover in crisis communication. Research has coined the term crisis contagion to denote a special type of spillover that goes beyond industry as a risk factor. This paper proposes that country of origin and consumer nationalism could create a unique type of spillover, namely revenge by proxy. We provide several extended examples of revenge by proxy as well as an overview of possible crisis response strategies available to managers when dealing with revenge by proxy.
期刊介绍：
The Public Relations Review is the oldest journal devoted to articles that examine public relations in depth, and commentaries by specialists in the field. Most of the articles are based on empirical research undertaken by professionals and academics in the field. In addition to research articles and commentaries, The Review publishes invited research in brief, and book reviews in the fields of public relations, mass communications, organizational communications, public opinion formations, social science research and evaluation, marketing, management and public policy formation.
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