International Journal of Electronic Commerce Studies最新文献_第6页

Determinants of users' intention to purchase legal video streaming services: a comparative study between Thai and American consumers 用户购买合法视频流媒体服务意愿的决定因素:泰国和美国消费者的比较研究

International Journal of Electronic Commerce Studies Pub Date : 2021-07-02 DOI: 10.7903/IJECS.1895

Athapol Ruangkanjanases, Siriyakorn Payakka, Dong Man Kim

{"title":"Determinants of users' intention to purchase legal video streaming services: a comparative study between Thai and American consumers","authors":"Athapol Ruangkanjanases, Siriyakorn Payakka, Dong Man Kim","doi":"10.7903/IJECS.1895","DOIUrl":"https://doi.org/10.7903/IJECS.1895","url":null,"abstract":"The purpose of this study is to identify the significant factors influencing the intention of consumers from Thailand and the United States of America to purchase legal video streaming services. This quantitative study used the theory of planned behavior, as well as convenience sampling, to investigate consumers’ intention to purchase streaming services based on behavior; the responses were gathered from 400 respondents (200 respondents from Thailand and 200 respondents from the U.S.). Independent variables presumed to affect intention to purchase are product/service attributes, attitude towards behavior, moral judgment, subjective norms, and perceived behavior control. Descriptive analysis, reliability analysis, and stepwise multiple regression analysis were used to analyze the respondents’ data. The results show that perceived behavior control affects the purchasing intent of both Thai and American consumers; however, moral judgment affects the purchasing intent of Thai consumers more significantly, while attitude towards behavior has a greater effect on the purchasing intent of American consumers.","PeriodicalId":38305,"journal":{"name":"International Journal of Electronic Commerce Studies","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-07-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44326897","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Exploring consumers’ impulse buying behavior on online apparel websites: An empirical investigation on consumer perceptions 服装网站消费者冲动购买行为研究:基于消费者认知的实证研究

International Journal of Electronic Commerce Studies Pub Date : 2021-03-25 DOI: 10.7903/IJECS.1971

Chao-Hsing Lee, C. Chen, Shuyi Huang, Yen-Ting Chang, Serhan Demirci

{"title":"Exploring consumers’ impulse buying behavior on online apparel websites: An empirical investigation on consumer perceptions","authors":"Chao-Hsing Lee, C. Chen, Shuyi Huang, Yen-Ting Chang, Serhan Demirci","doi":"10.7903/IJECS.1971","DOIUrl":"https://doi.org/10.7903/IJECS.1971","url":null,"abstract":"In the information age, more and more people are buying products on the Internet. Impulsive buying within the online shopping research is gradually receiving more attention, as it contributes significantly to online retail profit. This study proposed a research model based on the Stimulus Organism Response (S-O-R) framework to finding the antecedents of consumer reaction and behavior, specifically to distinguish task-relevant stimuli (price attribute and convenience; i.e. TR cues) and mood-relevant stimuli (visual appeal, social influence, vendor creativity; i.e. MR cues), perceived usefulness and perceived enjoyment to explore which factors affect online impulse buying behavior. Data from 446 customers who bought apparel products online were collected to evaluate the research model. The results indicate that convenience, visual appeal, social influence, and the vendor's creativity have a positive impact on perceived usefulness; price attribute, visual appeal, social influence, and the vendor's creativity have a positive impact on perceived enjoyment. The results also indicate that convenience and social influence are the two strongest predictors of perceived usefulness and perceived enjoyment respectively. Also, it was observed that impulse buying tendency and perceived enjoyment both signiﬁcantly affect consumers’ urge to buy impulsively, whereas perceived usefulness indirectly inﬂuences consumers’ urge to buy impulsively through perceived enjoyment.","PeriodicalId":38305,"journal":{"name":"International Journal of Electronic Commerce Studies","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-03-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44582255","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 6

Effects of Social Shopping Behavior from the Perspective of Collective Intelligence and Dissonance 集体智慧与认知失调视角下社会购物行为的影响

International Journal of Electronic Commerce Studies Pub Date : 2021-02-01 DOI: 10.7903/IJECS.1737

I. Chiang, C. C. Liang, Wan Yang

引用次数: 1

Analysis of the Influence of Website Quality to Customer’s Loyalty on E-Commerce 电子商务中网站质量对顾客忠诚度的影响分析

International Journal of Electronic Commerce Studies Pub Date : 2021-02-01 DOI: 10.7903/IJECS.1892

C. Candiwan, Cokro Wibisono

{"title":"Analysis of the Influence of Website Quality to Customer’s Loyalty on E-Commerce","authors":"C. Candiwan, Cokro Wibisono","doi":"10.7903/IJECS.1892","DOIUrl":"https://doi.org/10.7903/IJECS.1892","url":null,"abstract":"The competition of e-commerce in Indonesia makes domestic and foreign e-commerce companies plan strategies to win the competition. Customer’s loyalty is an important factor to lead in the competition. This research focuses on how much influence of the website quality on customer’s loyalty. This study also finds out which factor of website quality has the most influence on customer’s loyalty with customer’s satisfaction as a mediating factor. Factors that influence e-commerce customer’s loyalty were analysed using the WebQual4.0 method which consists of three dimensions. The samples used in this research were 400 respondents. The data analysis techniques used were Structural Equational Model (SEM) using version 3.0 SmartPLS and Importance and Performance Map Analysis (IPMA). The analysis of SEM showed that the information quality was the only one that had a positive and significant influence on customer’s satisfaction and loyalty on the JD.id website, while the usability and service factors had no positive and significant effect. The analysis of IPMA showed that the performances that should be improved were the maintenance of accurate and detailed information and content development. Keywords: SmartPLS, SEM, WebQual 4.0, Usability, Information Quality, Service Interaction Quality, JD.id","PeriodicalId":38305,"journal":{"name":"International Journal of Electronic Commerce Studies","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46695155","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 9

E-WOM and Its Impacts on Purchasing Behavior: A Comparative Study between Thai and Indonesian Millennials E-WOM及其对购买行为的影响:泰国和印尼千禧一代的比较研究

International Journal of Electronic Commerce Studies Pub Date : 2021-01-21 DOI: 10.7903/IJECS.1893

Athapol Ruangkanjanases, Pasika Jeebjong, N. Sonata, L. Sanny

{"title":"E-WOM and Its Impacts on Purchasing Behavior: A Comparative Study between Thai and Indonesian Millennials","authors":"Athapol Ruangkanjanases, Pasika Jeebjong, N. Sonata, L. Sanny","doi":"10.7903/IJECS.1893","DOIUrl":"https://doi.org/10.7903/IJECS.1893","url":null,"abstract":"Social media has become a valuable information source that creates opportunities for users to share their comments about a product or service, establishing powerful electronic Word-of-Mouth conversations that may have an impact on purchasing behavior. The study aims to 1) study consumers’ perceptions towards the usefulness of electronic Word-Of-Mouth with respect to three factors, i.e. online information quality, online information credibility, and consumers’ attitude towards online information; 2) examine the influence of online information usefulness on online information adoption; and 3) examine the influence of online information adoption on consumers‘ purchase intentions. This study used an online survey to collect primary data from 200 Thai and 200 Indonesian millennial internet users. The result indicates a relatively distinctive result between Thai and Indonesian consumers, as Thai consumers focus mainly on their attitudes towards online information when they consider the usefulness of online information. On the other hand, Indonesian consumers focus on both their attitudes towards online information and the credibility of online information. Nonetheless, both groups share similar traits in other respects. Online information usefulness has an impact on online information adoption, while online information adoption produces a further impact on consumers’ purchase intentions.","PeriodicalId":38305,"journal":{"name":"International Journal of Electronic Commerce Studies","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-01-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43401032","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 5

Reputable Internet Retailers’ Service Quality and Social Media Use 信誉良好的网络零售商的服务质量与社交媒体的使用

International Journal of Electronic Commerce Studies Pub Date : 2021-01-07 DOI: 10.7903/IJECS.1877

Yun-Kyung Cho, Cynthia L. Sutton

引用次数: 4

The Impact of Digital Social legitimization on Website Visits and Web Sales 数字社会合法化对网站访问和网络销售的影响

International Journal of Electronic Commerce Studies Pub Date : 2021-01-06 DOI: 10.7903/IJECS.1865

Richard A. Heiens, R. Narayanaswamy

引用次数: 2

A Comprehensive Literature Review of Acceptance and Usage Studies in the Social Commerce Field 社交商务领域接受与使用研究综述

International Journal of Electronic Commerce Studies Pub Date : 2020-12-22 DOI: 10.7903/IJECS.1896

Nasibeh Pouti, M. Taghavifard, M. Taghva, M. Fathian

{"title":"A Comprehensive Literature Review of Acceptance and Usage Studies in the Social Commerce Field","authors":"Nasibeh Pouti, M. Taghavifard, M. Taghva, M. Fathian","doi":"10.7903/IJECS.1896","DOIUrl":"https://doi.org/10.7903/IJECS.1896","url":null,"abstract":"Different studies have considered social commerce as a new paradigm in the field of business and commerce for about a decade and addressed the identification of factors affecting its acceptance. The present study sought to thoroughly review previous research related to the adoption of social commerce. For this purpose, a systematic review of the literature was used with primary and secondary search strategies by utilizing two approaches. First, two hundred sources were reviewed using criteria such as business transactions, social commerce approach, the applied social media, customer engagement cycle, value creation and value co-creation methods, as well as the type of business based on product or service offerings, the innovation space, the employed fundamental theories, and the research method of the studies. Then, the trends and findings from the observed results in the quantitative approach were analysed, followed by distinguishing three generations of social commerce acceptance studies that were conducted over this decade. The results revealed that trust, perceived usefulness, and socialization skills have the greatest impact on social commerce acceptance. Among the various platforms, social networks and microblogs, as well as some e-commerce sites equipped with social constructs were the most used cases in social commerce. The applied theories and models in acceptance studies varied extensively while the technology acceptance model, and the theories related to the planned behaviour, rational action, and social support were frequently used. In addition, different studies focused on user behaviour and the cognitive space of innovation and business-to-customer transactions, which mainly evaluated the sale of goods through social commerce while the scope of service provision was less prominent. Regarding the research method, most of the studies were non-experimental, descriptive, and survey and the main sources of the dissemination of social commerce acceptance research were journal articles.","PeriodicalId":38305,"journal":{"name":"International Journal of Electronic Commerce Studies","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-12-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42033744","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 4

Blended Learning Satisfaction: Uncovering the Gender Differences 混合学习满意度：性别差异的揭示

International Journal of Electronic Commerce Studies Pub Date : 2020-11-17 DOI: 10.7903/IJECS.1774

Choi-Meng Leong, C. Goh, Fadillah Ismail, O. Tan, C. Ong

{"title":"Blended Learning Satisfaction: Uncovering the Gender Differences","authors":"Choi-Meng Leong, C. Goh, Fadillah Ismail, O. Tan, C. Ong","doi":"10.7903/IJECS.1774","DOIUrl":"https://doi.org/10.7903/IJECS.1774","url":null,"abstract":"This study evaluated whether the impact of interactivity, self-regulation and internet self-efficacy on learning satisfaction differ due to gender effect in a blended learning environment. Multigroup analysis was used to assess the gender differences for the predictors of learning satisfaction, which are learner–content interaction, learner–instructor interaction, learner–learner interaction, self-regulated learning and internet self-efficacy. A self-administered questionnaire was used to collect data from undergraduate students and 742 valid responses were obtained. The results show that learner–instructor interaction, learner–learner interaction, self-regulated learning and internet self-efficacy were predictors for learning satisfaction for the whole sample. Gender effect were present for the relationship between internet self-efficacy and learning satisfaction but not for the relationships among learner–content interaction, learner–instructor interaction, learner–learner interaction, self-regulation and learning satisfaction. Awareness regarding the importance of learner-content interaction needs to be prioritized to create a comparative advantage in the learning.","PeriodicalId":38305,"journal":{"name":"International Journal of Electronic Commerce Studies","volume":"12 1","pages":"1-28"},"PeriodicalIF":0.0,"publicationDate":"2020-11-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48727812","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Fun or Frustration: Modelling Discontinuance Intention of Social Media Users 乐趣还是挫折：社交媒体用户中断意向的建模

International Journal of Electronic Commerce Studies Pub Date : 2020-10-03 DOI: 10.7903/ijecs.1823

Imran Mahmud, S. Das, Sharmin Ahmed, Siew Ching J-Ho, Tarnima Warda Andalib

引用次数: 2