International Journal of Electronic Commerce Studies最新文献_第5页

WEBSITE FEATURES INFLUENCING ONLINE SHOPPING MALL PERFORMANCE: MODERATING ROLE OF PRODUCT INVOLVEMENT 网站特征对网络购物中心绩效的影响:产品涉入的调节作用

International Journal of Electronic Commerce Studies Pub Date : 2021-09-24 DOI: 10.7903/IJECS.1974

Jungwon Lee, Okkyung Jung, Ohsung Kim, Yunhye Lee, Cheol Park

引用次数: 1

The Application of an Innovative Marketing Strategy MADM Model—SIVA-Need: A Case Study of Apple Company 创新营销策略MADM模型的应用——SIVA需求——以苹果公司为例

International Journal of Electronic Commerce Studies Pub Date : 2021-09-24 DOI: 10.7903/IJECS.1972

T. Hsu, Sen-Tien Her, Yung-Han Chang, Jiajun Hou

{"title":"The Application of an Innovative Marketing Strategy MADM Model—SIVA-Need: A Case Study of Apple Company","authors":"T. Hsu, Sen-Tien Her, Yung-Han Chang, Jiajun Hou","doi":"10.7903/IJECS.1972","DOIUrl":"https://doi.org/10.7903/IJECS.1972","url":null,"abstract":"對過去三十年營銷策略研究的回顧表明，由於營銷策略的標準多屬性決策 (MADM) 模型不可用，因此缺乏對企業營銷策略的一致評估。本研究借鑒 SIVA 營銷組合和馬斯洛的需求層次，首先通過概念化生成潛在屬性分類參考，並基於通過名義小組技術 (NGT) 獲得的數據與 7 位專家建立了經過驗證的分類矩陣。得到的分類矩陣的可靠性為 0.95，包含 4 個維度和 20 個屬性，然後用於開發營銷策略的 MADM 模型——“SIVA-Need”——旨在深入探究客戶的想法。基於SIVA-Need模型，這項研究設計了一份問卷，該問卷是針對 Apple 產品的重度用戶進行的。共收回有效問卷326份。通過一致模糊語言偏好關係 (CFLPR) 獲得的權重分析表明，“品牌社區價值”是關鍵屬性，因為它在 20 個屬性中排名最高 (0.0631)。然而，“品牌社區價值”的表現差距最大（1.50），而“產品效益”的表現最好（0.235）。 SIVA-Need 模型的 4 個維度和 20 個屬性可以為未來的研究提供更多有價值的信息，並為企業進行廣泛的營銷策略選擇提供一致的評估模型。","PeriodicalId":38305,"journal":{"name":"International Journal of Electronic Commerce Studies","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-09-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47844549","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Research on the status of e-commerce development based on big data and Internet technology 基于大数据和互联网技术的电子商务发展现状研究

International Journal of Electronic Commerce Studies Pub Date : 2021-09-01 DOI: 10.7903/ijecs.1977

Chung-Lien Pan, Ya Liu, Yu-chun Pan

{"title":"Research on the status of e-commerce development based on big data and Internet technology","authors":"Chung-Lien Pan, Ya Liu, Yu-chun Pan","doi":"10.7903/ijecs.1977","DOIUrl":"https://doi.org/10.7903/ijecs.1977","url":null,"abstract":"Cross-border cooperation in big data, Internet technology, and e-commerce plays an important role in guiding the people-oriented development of technology applications. In order to provide the latest research fronts of e-commerce development in the new era, this study used the VOSviewer to systematically review the development status of e-commerce supported by big data and Internet technology on the basis of mapping 265 kinds of literature retrieved from The Web of Science database from 1989 to 2020. This paper produces a concise research cluster map based on the co-occurrence network of key phrase data. The clusters cover keyword overview, major countries, organizations, top-level sources, co-citation networks, and bibliographical coupling networks. The analysis of the key phrases map shows that there is still a big gap in the research of e-commerce. With the progress and popularization of the Internet, the public has become more and more interested in electronic transactions, and e-commerce has become more popular. The research on country and organization cluster shows that, with China, the United States, and the United Kingdom as the typical examples, countries with dominant data resources have a greater influence on the organization cluster and source cluster, and are more closely related to each other. To source coupled-cluster analysis and bibliography from a total of two aspects has carried on the more in-depth research, studies have shown that e-commerce topics focused on production and economic research subject, \"international journal of production research\", \"the mis quarterly\" and \"sustainability Basel \" are thought to be the highest rate in publications, in e-commerce and the network technology research field, the \"sustainability\" is the dominant top journals. At the same time, publications with high co-citation rates have a high degree of bibliographic coupling.","PeriodicalId":38305,"journal":{"name":"International Journal of Electronic Commerce Studies","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41454689","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

EXPLORING THE COMPETITIVE ADVANTAGES OF AN INNOVATIVE ONLINE MUSIC PRODUCTION FRAMEWORK COMBINED WITH DEEP LEARNING 探索与深度学习相结合的创新在线音乐制作框架的竞争优势

International Journal of Electronic Commerce Studies Pub Date : 2021-09-01 DOI: 10.7903/IJECS.1933

S. Weng, Hung-chia Chen

引用次数: 1

SINGLE STAGE DEEP TRANSFER LEARNING MODEL FOR APPAREL DETECTION AND CLASSIFICATION FOR E-COMMERCE 面向电子商务的服装检测分类单阶段深度迁移学习模型

International Journal of Electronic Commerce Studies Pub Date : 2021-09-01 DOI: 10.7903/IJECS.1953

S. K. Addagarla, Anthoniraj Amalanathan

引用次数: 1

Predicting Consumer Intention To Adopt Online Grocery Shopping: A Comparative Study Between Millennials In Thailand And Indonesia 预测消费者在线购物意向:泰国和印尼千禧一代的比较研究

International Journal of Electronic Commerce Studies Pub Date : 2021-09-01 DOI: 10.7903/IJECS.1894

Athapol Ruangkanjanases, Pattanaporn Sirisrisakulchai, N. Sonata, B. Simamora

{"title":"Predicting Consumer Intention To Adopt Online Grocery Shopping: A Comparative Study Between Millennials In Thailand And Indonesia","authors":"Athapol Ruangkanjanases, Pattanaporn Sirisrisakulchai, N. Sonata, B. Simamora","doi":"10.7903/IJECS.1894","DOIUrl":"https://doi.org/10.7903/IJECS.1894","url":null,"abstract":"This study focuses on the behavioral intention to purchase groceries from virtual supermarkets by millennials. This research also aims to compare the influencing factors between Thai and Indonesian consumers. The study applies the Technology Acceptance Model (TAM), which is widely accepted to study technology adoption. The hypotheses are constructed to test four independent variables, which are social influence, perceived usefulness, perceived ease of use, and trust and security, and their effects on consumers’ attitudes and intention to purchase grocery online. This study uses a survey to collect data from 400 respondents, 200 who are Thai millennials and 200 who are Indonesian millennials. The results show that perceived usefulness and trust and security are significant factors affecting both Thai and Indonesian consumers’ intention to adopt online grocery shopping. In addition, perceived ease of use has an effect on the intention to adopt online grocery shopping only for Thai millennials while social influence has an effect only on Indonesian millennials’ intention to adopt.","PeriodicalId":38305,"journal":{"name":"International Journal of Electronic Commerce Studies","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44455600","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 4

Investigating The Effect Of Organizational Amnesia On The Performance Of Small And Medium Sized Enterprises 组织失忆对中小企业绩效影响的调查

International Journal of Electronic Commerce Studies Pub Date : 2021-08-18 DOI: 10.7903/IJECS.1891

A. M. Sadat, Mei-Lan Lin

引用次数: 0

Effect of Internet of Things on Marketing Intelligence and Business Strategy: An Organizational Capability Perspective 物联网对营销智能和企业战略的影响：组织能力视角

International Journal of Electronic Commerce Studies Pub Date : 2021-07-02 DOI: 10.7903/IJECS.1906

Wilson W. H. Weng

引用次数: 2

Attributes tempting students’ online purchase intention; the mediating role of pre-purchase Searching 吸引学生网上购买意向的属性；预购搜索的中介作用

International Journal of Electronic Commerce Studies Pub Date : 2021-07-02 DOI: 10.7903/IJECS.1841

G. Abbasi

{"title":"Attributes tempting students’ online purchase intention; the mediating role of pre-purchase Searching","authors":"G. Abbasi","doi":"10.7903/IJECS.1841","DOIUrl":"https://doi.org/10.7903/IJECS.1841","url":null,"abstract":"ABSTRACT Purpose : The aim of this study is to examine the relationship between perceived usefulness (PU), perceived risk (PR) and online purchase intention (OPI). Furthermore, this study has endeavored to elucidate the mediating role of pre-purchase searching (PS) between perceived risk (PR) and perceived usefulness (PU) and online purchase intention. Methodology : This research is a correlational study and conducted among students of University Science Malaysia to examine the purchase intention for online shopping. The variables are neither controlled nor manipulated. Data would be collected from the students in Universiti Sains Malaysia who are online purchase consumers. Due to the small sample-size, non-normal data and scale of measurement are the reason why applying PLS-SEM. Findings : The results have supported the hypothesized direct and mediated relationship. Originality/Value : The present study encompasses the body of knowledge through testing the Theory Perceived Risk (TPR) and postulates empirical evidence on the hypothesized relationship. Moreover, this research study has contributed in the prevailing theory through assessing the mediating of pre-purchase intention by using partial least square structural modeling (PLS-SEM).","PeriodicalId":38305,"journal":{"name":"International Journal of Electronic Commerce Studies","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-07-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42653806","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Exploration of E-Commerce Research: A Bibliometric Analysis 电子商务研究的探索:文献计量分析

International Journal of Electronic Commerce Studies Pub Date : 2021-07-02 DOI: 10.7903/IJECS.1777

Felipe Escobar Ruiz, Sebastian Franco Castaño, Silvana Correa-Henao, J. A. Vélez-Muñoz

引用次数: 1