International Journal of Electronic Commerce Studies最新文献

{"title":"Personal Biography as Brand Story of Charity Organization: Narrative Persuasion and Moral Emotion","authors":"Tsai Chen, Ya-Hui Hsu, Hsiang-Ming Lee, Tsu-Yeh Fan","doi":"10.7903/ijecs.2058","DOIUrl":"https://doi.org/10.7903/ijecs.2058","url":null,"abstract":"Many charity organizations were founded by or in memory of great personalities. In story marketing research, however, the larger than life stories of founders used as the brand stories of charity organizations were seldom addressed. This study filled this research gap. Based on narrative transportation and moral emotion research traditions, this study investigates the narrative persuasive effect of personal biography as brand story on the mediating role of compassion, the negatively valenced and other-directed moral emotion, and subsequent altruistic intentions of viewers. The results showed that narrative transportation was positively related to compassion, compassion was positively related to charitable message attitude, and both were positively related to donation and message forwarding intentions. Need for affect is a trait that was correlated with both transportation and compassion.","PeriodicalId":38305,"journal":{"name":"International Journal of Electronic Commerce Studies","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-03-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41605222","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The impact of E-commerce on the performance of firms in Vietnam","authors":"Binh Dang, D. Vu, Dien Xuan Nguyen, Chinh Hong Nguyen, Dai Huu Phuoc Nguyen","doi":"10.7903/ijecs.2012","DOIUrl":"https://doi.org/10.7903/ijecs.2012","url":null,"abstract":"Electronic commerce (E-commerce) has developed significantly with the Internet‘s support. It creates a new era of trading that removes physical barriers during transactions and brings economic profits for both sellers and buyers. Therefore, firms must take advantage of e-commerce to develop their market in the electronic world. In this paper, using panel data from 2012 to 2018, the authors examined the impact of e-commerce on the performance of firms in Vietnam which showed significant findings on how e-commerce influences the Vietnamese firms' performance. Firstly, e-commerce positively affects the performance of firms in Vietnam. Secondly, the impact of e-commerce on large enterprises is bigger than on small and medium-sized ones. Finally, the authors indicated the positive effects of e-commerce on domestic firms in Vietnam; however, the FDI firms in Vietnam are in contrast.","PeriodicalId":38305,"journal":{"name":"International Journal of Electronic Commerce Studies","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-01-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71363147","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Qualitative Approaches to Evaluating Social Media Influencers: A Case-Based Literature Review","authors":"Kangmin Cho, Kichang Jung, Michele Lee, Yena Lee, Jaewon Park, Neal Dreamson","doi":"10.7903/ijecs.2025","DOIUrl":"https://doi.org/10.7903/ijecs.2025","url":null,"abstract":"With the age of the Internet upon us, many marketing strategies have come to focus on social media influencers. Current research about social media influencers conveys the quantitative values of influencers’ capacity, but the numbers are readily manipulated with automated bots and other methods. Therefore, in this case-based literature review, we aim to demonstrate the legitimacy to evaluate influencers’ performance from qualitative perspectives. We found ten qualitative factors, such as credibility, appearance, connectedness, and so on, from a review of relevant 37 journal articles identified from keywords searching on academic databases. Then, we redefined and remapped the factors by thematically reviewing 39 promotion video clips from 13 popular social media influencers in lifestyle, which results in 52 indicators. We semantically and systematically classified the indicators with three larger qualitative themes and nine sub-themes: (a) credibility: expertise, trustworthiness, and quality content, (b) engagement: interpersonal interaction, quality presentation, and personal branding; (c) connectivity : participatory activities, collaborating with others, and socially networking. For qualitative approaches to social media influencers, we articulated applicable analysis methods to each sub-theme. In this study, we demonstrated the potential of an alternative to existing quantitative evaluation methods that marketers could consider it in their recruitment and evaluation of social media influencers to find the right social media influencers.","PeriodicalId":38305,"journal":{"name":"International Journal of Electronic Commerce Studies","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-01-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44242738","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"THE EFFECT OF PERCEIVED BENEFITS ON CUSTOMER SATISFACTION AND CUSTOMER RETENTION ON INDONESIAN E-COMMERCE SITES","authors":"Tri Yulistyawati Evelina","doi":"10.7903/ijecs.1908","DOIUrl":"https://doi.org/10.7903/ijecs.1908","url":null,"abstract":"Perceived benefits (utilitarian value, hedonic value, and social value) affect individuals in making decisions and behaving in online purchases through e-commerce. The purpose of this paper is to examine the effect of perceived benefits on customer satisfaction and customer retention on Indonesian e-commerce sites. Previous studies have explored the role of utilitarian, hedonic, and social values on consumer satisfaction. However, there is a lack of research on the effect of social value on customer retention. The current study attempts to fill this research gap. Data were collected using questionnaires on 270 Indonesian e-commerce customers in Indonesia, which were then analyzed using SPSS Statistic 17.0 and WarpPLS 6.0. The results showed that utilitarian value, hedonic value significantly, and positively influenced customer satisfaction on e-commerce purchases. Besides, social value and customer satisfaction significantly and positively affect customer retention. However, the utilitarian value does not significantly effect customer retention. Social value does not significantly effect customer satisfaction. The implication of this research is to guide e-commerce vendors in noticing the elements associated with perceived benefits to create customer satisfaction and customer retention on e-commerce products and services in the long term.","PeriodicalId":38305,"journal":{"name":"International Journal of Electronic Commerce Studies","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-01-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42963444","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"A Mathematical Model to Support Sharing Economy Concept in B2C Ecommerce Systems","authors":"Fazel Bazrafshan, Ehsan Mousavi Khaneghah, Jamshid Edalatian Shahriari, Nosratollah Shadnoush","doi":"10.7903/ijecs.1967","DOIUrl":"https://doi.org/10.7903/ijecs.1967","url":null,"abstract":"This study proposes a mathematical model that makes it possible to rewrite the general architecture of business to customer (B2C) e-commerce systems to use sharing economy models and mechanisms to extend the commerce system and increase its accessibility. To this end, while presenting the utility function of e-commerce systems, developing this function has been proposed as the function to respond to customers’ requests. In the function of response to the customer demands, the activities of each business enterprise are investigated to meet the customers’ needs inside and outside the commerce system. To derive the utility function of the B2C e-commerce system, by considering the concept of activities in the local business system and other business systems, while examining the e-commerce system descriptors, each index is analyzed","PeriodicalId":38305,"journal":{"name":"International Journal of Electronic Commerce Studies","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43561078","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"IMPACT OF COMPETITIVE STRATEGY ON BIG DATA ANALYTICS ADOPTION: AN INFORMATION PROCESSING PERSPECTIVE","authors":"W. Weng","doi":"10.7903/ijecs.2013","DOIUrl":"https://doi.org/10.7903/ijecs.2013","url":null,"abstract":"Recent advancements in big data analytics have invoked tremendous attention from both academics and industries. Many researchers refer that the adoption of big data analytics could lead to performance impact to organizations. However, few research study the association between business strategy and big data analytics adoption. Furthermore, the role of firms’ functional activities, such as supply chain operations, has not been clarified in the adoption considerations of big data analytics. In this research, empirical data from enterprises were collected and analyzed to assess the linkage between business strategy and big data analytics adoption, and the possible effect of supply chain competence in the linkage. The results supported our hypotheses, and the implications for management decisions are elaborated.","PeriodicalId":38305,"journal":{"name":"International Journal of Electronic Commerce Studies","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-11-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48054390","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PREPARING THE STARTUP ECOSYSTEM FOR BUILDING A NEW STARTUP BUSINESS DURING PANDEMIC: A SYSTEMATIC LITERATURE REVIEW","authors":"A. D. Wulandari, A. P. Subriadi","doi":"10.7903/IJECS.1996","DOIUrl":"https://doi.org/10.7903/IJECS.1996","url":null,"abstract":"The success of the startup planning in the early stages of business development would make startup easier to achieve the business target and proceed to the next phase. This study aims to obtain information on each ecosystem element's role in the early stages of startup development. The literature review method was adopted by collecting the last ten years of journals. Forty-six primary journals were generated from filtering the journals with relevant topic issues. There were 17% of the evaluation type journals, 24% of validation journals and solutions, then 35% of experience journals. The Results are the ecosystem element's position at the startup growth stage in general. This knowledge could assist the founders' research in planning for startup market creation to mitigate startup failure rates in the first few years. Guidance on several topics that apply to further study also provides in this journal.","PeriodicalId":38305,"journal":{"name":"International Journal of Electronic Commerce Studies","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-10-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49089476","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"CONSEQUENCES OF USER EXPERIENCE IN A GAMIFIED E-COMMERCE PLATFORM","authors":"Tamana Mominzada, M. Z. A. Rozan, Najim Ahmad Aziz","doi":"10.7903/IJECS.2004","DOIUrl":"https://doi.org/10.7903/IJECS.2004","url":null,"abstract":"User experience is essential to any gamified domain that indicates how a person feels when interacting with the system. User experience is always considered to have definite consequences. In e-commerce, gamification is increasingly applied as a design strategy while improving various behavioral outcomes. This study explores the consequences of user experience and its role in a gamified e-commerce platform. Hence, a conceptual model of user experience in a gamified e-commerce platform was proposed. The model aims at finding the effects of gamification on user experience and the consequences that arise. It was statically tested and validated through a quantitative research approach. An online survey questionnaire acted as the main instrument for data collection and subsequently utilizes the PLS-SEM method for analyses. The results indicate that in e-commerce, gamification affects user experience positively. This gamified user experience makes users satisfied and enhances their purchasing attitude. Users will develop a love for a particular brand and become a loyal customer to the products. They will also contribute to business growth by spreading positive word of mouth. Finally, the intention of users to engage with a platform is also improved.","PeriodicalId":38305,"journal":{"name":"International Journal of Electronic Commerce Studies","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-10-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47114668","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Social Commerce’s Operation Activities Patterns in Thailand","authors":"Raywadee Sakdulyatham, Somjaree Preeyanont","doi":"10.7903/IJECS.2011","DOIUrl":"https://doi.org/10.7903/IJECS.2011","url":null,"abstract":"Nowadays, S-Commerce is a popular business operation channel and tends to welcome more new business operators. However, most of them have an obstacle in choosing the correct tools for operations which are available in many patterns. The main objective of this research is to find the most popular pattern of trading activities through S-Commerce in Thailand as to be guidelines for new business operators. A survey by interview was conducted on methods used to implement buying and selling activities according to consumer buying decision-making process from 120 S-Commerce business operators in the Bangkok Metropolitan Region by convenience sampling. The obtained methods were analyzed to find out the most common patterns. The findings from the study showed that most sellers selected Facebook to promote their businesses by providing details through Facebook pages and allowing customers to contact them for more information via inbox and telephone. Making purchases, informing payment channels, and confirming product delivery are done in inbox and customers give feedback on Facebook pages, followed by using Facebook in combination with LINE. Details of the product were given through Facebook pages and LINE Timeline. Customers contact for more information through LINE Chat and telephone. Making purchases and informing payment channels are done through LINE Chat. Products are sent directly to customers. Customers give feedback through Facebook pages. Some buyers and sellers were asked and it was found that most buyers would like to ask for additional details through other channels and sellers would like to expand their groups of customers. Therefore, it is necessary to increase channels in implementing activities that are making purchase order and inventory management difficult. In this regard, they selected to offer products through different channels but control the number or ordering channels to be limited to ensure purchase orders will be better managed, suitable for small business with small capital. Additional functions should be developed in bringing purchase orders from chat channel to store and manage in a systematic manner and be easy to use. It can be seen that S-Commerce has been conducted worldwide and its tendency seems to be moving higher. Some products of Thailand are desired by foreigners. In order to expand customer bases overseas, an automatic language translation functions on social media should be developed. Keywords: Social Commerce (S-Commerce); Business operation; Buying and selling activities; Activities pattern","PeriodicalId":38305,"journal":{"name":"International Journal of Electronic Commerce Studies","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-10-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46921680","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Effects Of Perceived Risk And Bank Reputation Through Online Trust On The Use Of Internet Banking Services","authors":"Chatpong Tangmanee, Napalai Sritadawut","doi":"10.7903/IJECS.1927","DOIUrl":"https://doi.org/10.7903/IJECS.1927","url":null,"abstract":"Success in online banking services relies on customers’ trust. While other studies have examined factors affecting online trust, few have researched on the effects of their perceived risk and their perceived bank reputation on the use of Internet banking services through online trust. The current study attempts to fill this gap. Specifically, we analyzed (1) the extent to which the perceived risk and the bank reputation affect the use of Internet banking services through online trust, and (2) the extent to which the bank reputation affects the perceived risk. 416 samples of the Internet banking users returned their questionnaires. The model was assessed and verified using the confirmatory factor analysis (CFA) and the structural equation modeling (SEM). The analysis confirmed the significant effects of the perceived risk and the bank reputation on the use of the services through online trust, yet, the effect of the bank reputation on the perceived risk was not significant. In addition to extending theoretical insights into the Internet banking users’ online trust is significantly explained by both of the perceived risk and the bank reputation.","PeriodicalId":38305,"journal":{"name":"International Journal of Electronic Commerce Studies","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-09-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42565155","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}