International Journal of Electronic Commerce Studies最新文献_第3页

The Future of e-Commerce: Live Stream Shopping and Purchase Intention Post-COVID-19 电子商务的未来：COVID-19后的直播购物和购买意向

International Journal of Electronic Commerce Studies Pub Date : 2022-09-14 DOI: 10.7903/ijecs.2129

A. Ma, Wenyue Liao, Zhaole Liu

{"title":"The Future of e-Commerce: Live Stream Shopping and Purchase Intention Post-COVID-19","authors":"A. Ma, Wenyue Liao, Zhaole Liu","doi":"10.7903/ijecs.2129","DOIUrl":"https://doi.org/10.7903/ijecs.2129","url":null,"abstract":"From the perspectives of IT Affordances, this paper attempts to explore the influence of the characteristics of live streaming on purchase intention, and to consider the elements required for live streaming service and customers' perceptions thereof in post-COVID-19. Through empirical research, this study establishes a framework emphasizing the major factors promoting customer immersion and the moderating effect of situational involvement that contributes to customer purchase intention in a live stream commerce context. The research model was tested using structural equation model analysis. Based on 428 valid responses, we identify that the quality of live streaming has a direct significant effect on customers' purchase intention. Specifically, relationship between platform stability, customer relationship, anchors' professional knowledge, and purchase intention is significant positive from the Affordance perspectives. The results emphasize the importance of platform stability which allows real-time communication, in-depth interaction, and real scenes for the benefits of sellers using such internet platforms. © 2022 Authors. All rights reserved.","PeriodicalId":38305,"journal":{"name":"International Journal of Electronic Commerce Studies","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-09-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46388013","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

ELECTRONIC WORD OF MOUTH, ONLINE ADVERTISEMENT VALUE AND ATTITUDE TOWARD EGYPTIAN WEBSITES AS ANTECEDENTS OF ONLINE PURCHASE INTENTION: AN EXTENDED TECHNOLOGY ACCEPTANCE MODEL 电子口碑、在线广告价值和对埃及网站的态度作为在线购买意愿的前因：一个扩展的技术接受模型

International Journal of Electronic Commerce Studies Pub Date : 2022-09-14 DOI: 10.7903/ijecs.2010

Mayada Aref

引用次数: 1

The Effect of Perceived Value and Marketing 4.0 on Customer Satisfaction and Purchase Intention in E-commerce Context 电子商务环境下感知价值和营销4.0对顾客满意度和购买意愿的影响

International Journal of Electronic Commerce Studies Pub Date : 2022-09-14 DOI: 10.7903/ijecs.2121

Tanto Winarko, Elyakim Randi Parapak, Saras Ayu Virananda, Ratna Yulianti, Istijanto Istijanto

{"title":"The Effect of Perceived Value and Marketing 4.0 on Customer Satisfaction and Purchase Intention in E-commerce Context","authors":"Tanto Winarko, Elyakim Randi Parapak, Saras Ayu Virananda, Ratna Yulianti, Istijanto Istijanto","doi":"10.7903/ijecs.2121","DOIUrl":"https://doi.org/10.7903/ijecs.2121","url":null,"abstract":"To observe the effect of perceived value and Marketing 4.0 factors on purchase intention and satisfaction of customers in the context of e-commerce, this study used a quantitative method to analyze 315 collected data e-commerce platform users in Indonesia by applying the multiple-regression analysis method. A combination of SPSS Statistics v.20 and Microsoft Excel was used during the data analysis. In addition to the perceived value components that might influence the satisfaction of customers and purchase intention in an e-commerce context, all four components of the Marketing 4.0 model were combined as components that might also affect the satisfaction of customers and purchase intention. As a result, this study shows that two components (utilitarian value and hedonic value) as part of perceived benefits and three components (brand image, brand identity, and brand integrity) as part of the Marketing 4.0 model have a significant and positive influence on both satisfaction of customers and purchase intention. On the other hand, social value and perceived risk do not have a significant effect on customer satisfaction. Moreover, brand interaction and customer satisfaction have a positive impact on","PeriodicalId":38305,"journal":{"name":"International Journal of Electronic Commerce Studies","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-09-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44518431","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Investigating the Impact of Emotional Contagion on Customer Attitude, Trust and Brand Engagement: A Social Commerce Perspective 情感传染对顾客态度、信任和品牌参与的影响：社会商务视角

International Journal of Electronic Commerce Studies Pub Date : 2022-09-14 DOI: 10.7903/ijecs.2049

V. Moorthy, Prabha Kiran, Jayanta Banerjee, Krishna Kishore S V

引用次数: 0

Design and development of RFID based smart shopping cart using Arduino 基于RFID的智能购物车的Arduino设计与开发

International Journal of Electronic Commerce Studies Pub Date : 2022-09-14 DOI: 10.7903/ijecs.2076

Peeyush Garg, Tanvi Joshi, Deepika Bansal

{"title":"Design and development of RFID based smart shopping cart using Arduino","authors":"Peeyush Garg, Tanvi Joshi, Deepika Bansal","doi":"10.7903/ijecs.2076","DOIUrl":"https://doi.org/10.7903/ijecs.2076","url":null,"abstract":"In the present era of socio-economic development, technologies have been contributing not only for improving supply chain management, but also to enhance customer facilities and satisfactions. Now a days, shopping centers and city malls are the prime requirement of society, where customers get freedom to see, choose and collect items as per their requirements and convenience. These stores and malls are situated in metropolitan cities and easily approachable, which increases the rush at these places with a high rate, tends to long queue at billing counters. It also needs skilled workers to arrange items in shopping center, also guide about the shopping items to customers as well as at billing counter. The proposed system is a smart shopping cart, comprises RFID reader and on-board buttons as inputs, microcontroller-based Arduino board as data acquisition and control unit, and LCD display is as output unit. The smart cart detects items, then avails option to customer to add new shopping items in bill as well as remove already added items directly from bill. It also sends the final billing information to central server using Wi-Fi module. The developed flexible shopping system provides better informative system along with facility of automatic billing generation and record the information centrally. It also provides better functionality of shopping center, minimize requirement, and working load on shopping center employees.","PeriodicalId":38305,"journal":{"name":"International Journal of Electronic Commerce Studies","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-09-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47961680","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Exploring Young Consumers’ Exposure, Attitude, and Behavioral Response to YouTube Video Game Streaming’s Product Placement 探索年轻消费者对YouTube视频游戏流媒体产品植入的曝光度、态度和行为反应

International Journal of Electronic Commerce Studies Pub Date : 2022-09-14 DOI: 10.7903/ijecs.2113

Worawan Ongkrutraksa

引用次数: 1

The Influence of Perceived Effective Sanctions on Customer’s Initial Trusting Beliefs and Initial Trusting Intention towards Unfamiliar Web Retailers 感知有效制裁对顾客对不熟悉的网络零售商初始信任信念和初始信任意图的影响

International Journal of Electronic Commerce Studies Pub Date : 2022-09-14 DOI: 10.7903/ijecs.2057

C. Wong, K. Nor

引用次数: 0

Influencing factors of the extent, timing, and pattern of online insurance adoption 网络保险采用的程度、时间和模式的影响因素

International Journal of Electronic Commerce Studies Pub Date : 2022-09-05 DOI: 10.7903/ijecs.2078

Mst. Samanta Nasrin, Wirawan Dony Dahana

引用次数: 0

Analysis of Trust Mechanism in Social Commerce: A Systematic Literature Review 社会商务中的信任机制分析:系统文献综述

International Journal of Electronic Commerce Studies Pub Date : 2022-03-03 DOI: 10.7903/ijecs.2015

M. Ma'ady, Shinta Amalia Kusuma Wardhani

引用次数: 0

Determinants of Omnichannel Shoppers’ Perceived Value and their Shopping Intention 全渠道购物者感知价值及其购物意向的决定因素

International Journal of Electronic Commerce Studies Pub Date : 2022-03-02 DOI: 10.7903/ijecs.2035

T. Alang, Khoa Minh Nguyen

{"title":"Determinants of Omnichannel Shoppers’ Perceived Value and their Shopping Intention","authors":"T. Alang, Khoa Minh Nguyen","doi":"10.7903/ijecs.2035","DOIUrl":"https://doi.org/10.7903/ijecs.2035","url":null,"abstract":"This paper aims to understand the determinants of Vietnamese shoppers’ perceived value and their shopping intention towards omnichannel. First, this paper examines factors affecting customers’ perceived value of omnichannel and identifies predictors of these factors. Second, it examines the association between customers’ perceived value and their shopping intention towards omnichannel retailing. In doing so, this study utilizes quantitative research by means of a survey of 225 omnichannel shoppers in the electronics retail industry in Ho Chi Minh City. Exploratory factor analysis, confirmatory factor analysis, and structural equation models are employed to analyze the data. The findings show that compatibility and perceived risk have a significant association with perceived value; that the predictors of perceived risk are consistency, flexibility, and personalization; and that the predictor of compatibility is consistency. In addition, perceived value has a positive association with shopping intention. This paper supports the current knowledge of omnichannel retailing and extends the research framework by providing contextual determinants from Vietnam. Practical implications are provided to practitioners for implementing and maintaining successful omnichannel adoption.","PeriodicalId":38305,"journal":{"name":"International Journal of Electronic Commerce Studies","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-03-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42870885","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1