International Journal of Electronic Commerce Studies最新文献_第2页

Social Media Interaction, Brand Engagement, Awareness and Image of a Well-known Traditional Chinese Pastry Shop During Covid-19 Pandemic 新冠肺炎大流行期间知名传统中式糕点店的社交媒体互动、品牌参与、知名度和形象

International Journal of Electronic Commerce Studies Pub Date : 2023-02-24 DOI: 10.7903/ijecs.2125

A. C. Thoo, Kai Ying Yap, See Pheng Hang, H. T. Huam

引用次数: 0

Cultural Understanding of Live Streaming E-commerce in Asian markets 亚洲市场流媒体直播电子商务的文化理解

International Journal of Electronic Commerce Studies Pub Date : 2023-02-03 DOI: 10.7903/ijecs.2031

Phyo Htet Htet Khine, Neal Dreamson

引用次数: 0

The Impact of Online Review and Price on Consumer’s Hotel Booking Intention at Online Travel Agency: Trust as a Mediating Variable 在线评论和价格对在线旅行社消费者酒店预订意愿的影响:信任作为中介变量

International Journal of Electronic Commerce Studies Pub Date : 2023-01-05 DOI: 10.7903/ijecs.2115

Gabriella Anggita Dea Christin, A. Nugraha

引用次数: 0

Bibliometrics analysis of social media and entrepreneurship research using Scopus database 利用Scopus数据库对社交媒体和创业研究进行文献计量学分析

International Journal of Electronic Commerce Studies Pub Date : 2022-12-29 DOI: 10.7903/ijecs.2119

LiAn Yang, Z. Sulaiman

引用次数: 0

Gamified Customer Experience and Engagement in Amazon Online Retailing Company in Covid-19 era 新冠肺炎时代亚马逊在线零售公司的游戏化客户体验和参与

International Journal of Electronic Commerce Studies Pub Date : 2022-12-26 DOI: 10.7903/ijecs.2055

M. Akbari, M. Bigdeli

引用次数: 0

FACTORS INFLUENCING THE SATISFACTION OF E-LOGISTICS CUSTOMERS IN VIETNAM: THE MEDIATING ROLE OF INFORMATION TECHNOLOGY 影响越南电子物流客户满意度的因素：信息技术的中介作用

International Journal of Electronic Commerce Studies Pub Date : 2022-12-26 DOI: 10.7903/ijecs.2096

M. N. Tran

引用次数: 1

What makes people revisit e-commerce platform? A case study on Pinduoduo platform in China 是什么让人们重新访问电子商务平台？中国拼多多平台案例研究

International Journal of Electronic Commerce Studies Pub Date : 2022-12-26 DOI: 10.7903/ijecs.2090

Sungjoon Yoon, Yue Tan

{"title":"What makes people revisit e-commerce platform? A case study on Pinduoduo platform in China","authors":"Sungjoon Yoon, Yue Tan","doi":"10.7903/ijecs.2090","DOIUrl":"https://doi.org/10.7903/ijecs.2090","url":null,"abstract":"In recent years, China’s e-commerce market has been growing very fast with many new platform companies are in fierce competition. However, there is not much research done previously which attempted to identify factors that contribute to the platform success in China. In view of this apparent shortage in the literature, this study aims to take a case approach to verify whether the characteristics of the Pinduoduo platform affect the platform attitude to enhance customers’ revisit intention. With a view to confirming internal and external stimuli, this study adopted product satisfaction and social network services (SNS) utilization as mediator and moderator variables respectively. For this purpose, this study conducted an online survey on consumers who have purchase products from Pinduoduo platform in China. 253 questionnaires were used for analysis. The results of the study confirmed that both perceived price discounts and platform recognition have significantly affected platform attitude. In addition, the platform attitude had a significant impact on product satisfaction. Finally, SNS utilization played a significant moderating role in the relationship between platform attitude and revisit intention.","PeriodicalId":38305,"journal":{"name":"International Journal of Electronic Commerce Studies","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41586012","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Prediction of Web Browsing Behavior based on Sequential Data Mining 基于序列数据挖掘的Web浏览行为预测

International Journal of Electronic Commerce Studies Pub Date : 2022-09-22 DOI: 10.7903/ijecs.2061

Li-Ching Ma, Pei-Pei Hsu

{"title":"Prediction of Web Browsing Behavior based on Sequential Data Mining","authors":"Li-Ching Ma, Pei-Pei Hsu","doi":"10.7903/ijecs.2061","DOIUrl":"https://doi.org/10.7903/ijecs.2061","url":null,"abstract":"Discovering time-related transaction behavior or patterns is helpful for businesses in suggesting appropriate products to their customers. For web systems, it is important to understand customers’ browsing behavior to design or recommend products or services that customers need. This study proposes an approach for predicting web browsing behavior that integrates the concepts of sequential data mining, Borda majority count, bit-string operation, and PrefixSpan algorithm. By incorporating the concept of Borda majority count and sequential data mining, the proposed approach can discover majority-based priorities of items for recommendation and improve prediction accuracy. In addition, the proposed approach employs the concept of bit-string operation and the PrefixSpan algorithm to increase computational efficiency. This research employs the concept of ensemble methods that combine multiple models to derive improved results. Compared to previous methods, the proposed approach can yield higher prediction accuracy. Moreover, the proposed approach can provide flexibility for decision-makers in adjusting a minimum support level and the number of items for recommendation. The proposed approach can also be applied to many fields.","PeriodicalId":38305,"journal":{"name":"International Journal of Electronic Commerce Studies","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-09-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49524791","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Social Network Marketing and its Influence on Online Purchase of Grocery Products during Covid-19 Pandemic: Mediating Role of Brand Awareness 新冠肺炎大流行期间社交网络营销及其对食品杂货在线购买的影响：品牌意识的中介作用

International Journal of Electronic Commerce Studies Pub Date : 2022-09-19 DOI: 10.7903/ijecs.2056

D. Chaubey, L. Sharma, K. Subramanian

{"title":"Social Network Marketing and its Influence on Online Purchase of Grocery Products during Covid-19 Pandemic: Mediating Role of Brand Awareness","authors":"D. Chaubey, L. Sharma, K. Subramanian","doi":"10.7903/ijecs.2056","DOIUrl":"https://doi.org/10.7903/ijecs.2056","url":null,"abstract":"Digital technologies in the present day have witnessed phenomenal growth in the field of marketing and advertising of products. The online shopping is a relatively growing phenomenon, which is attracting a lot of attention in the present Covid-19 pandemic period. The influence of social networking sites (SNS) is being so widely discussed around the world and a number of studies have been on the use of SNS among consumers in India. Many grocery shoppers are concerned about exposing themselves to Covid-19 by going to stores and have chosen to buy groceries online by either stepping up the online delivery service or pickup services, or by trying for the first time.Several studies have primarily discussed how businesses communicate with consumers, but the gap in the study is whether social media can actually change consumers’ knowledge of brands.The aim of this study is to analyze factors that influence the customer in adapting to social networks in order to increase brand awareness and intention to purchase food products online. The paper also examines the mediating role of brand awareness to the relationship of SNS and intention to purchase.","PeriodicalId":38305,"journal":{"name":"International Journal of Electronic Commerce Studies","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-09-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45175165","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

A Mediated–Moderated Model for Innovation Attributes and E-Commerce Adoption of SMEs 中小企业创新属性和电子商务采用的中介-中介模型

International Journal of Electronic Commerce Studies Pub Date : 2022-09-15 DOI: 10.7903/ijecs.2139

S. Alenezi, S. Isa

{"title":"A Mediated–Moderated Model for Innovation Attributes and E-Commerce Adoption of SMEs","authors":"S. Alenezi, S. Isa","doi":"10.7903/ijecs.2139","DOIUrl":"https://doi.org/10.7903/ijecs.2139","url":null,"abstract":"Understanding how innovative attributes influence adoption decisions is still a hot topic in the innovation management literature, prompting a call for more research. This study intends to evaluate a constructed conceptual model that depicts the relationship between the three aspects of innovation and E-commerce adoption as mediated by attitude and organizational resource readiness, based on theories of innovation and behavior. The moderating influence of innovativeness in the link between attitude and organizational resource readiness and E-commerce adoption is also investigated in this study. The findings are based on data from 259 Kuwaiti SME owners and managers. The mediation of attitude and organizational resource readiness was investigated using a bootstrapping method based on the PLS-SEM technique. The findings show that attributes of innovation can improve attitude and organizational resource readiness. Furthermore, the relationship between the three independent constructs, namely relative advantages, compatibility, complexity, and E-commerce adoption, is mediated by attitude and organizational resource readiness. Meanwhile, the association between attitudes, organizational resource readiness, and E-commerce adoption is strongly moderated by innovativeness. The findings of this study provided insights into the causal mechanisms behind the relationships between attributes of innovation and E-commerce adoption that could not be acquired using a single theory-driven model.","PeriodicalId":38305,"journal":{"name":"International Journal of Electronic Commerce Studies","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-09-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47662874","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0