中小企业创新属性和电子商务采用的中介-中介模型

Q3 Computer Science

International Journal of Electronic Commerce Studies Pub Date : 2022-09-15 DOI:10.7903/ijecs.2139

S. Alenezi, S. Isa

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引用次数: 0

摘要

了解创新属性如何影响采用决策仍然是创新管理文献中的热门话题，这促使人们呼吁进行更多的研究。本研究旨在基于创新和行为理论，评估一个构建的概念模型，该模型描述了态度和组织资源准备度介导的创新和电子商务采用三个方面之间的关系。本研究还考察了创新性在态度、组织资源准备度和电子商务采用之间的关系中的调节作用。调查结果基于259名科威特中小企业所有者和管理人员的数据。采用基于PLS-SEM技术的自举方法，研究了态度与组织资源准备之间的中介作用。研究结果表明，创新属性可以提高组织的态度和资源准备度。此外，相对优势、兼容性、复杂性和电子商务采用这三个独立结构之间的关系是由态度和组织资源准备度介导的。同时，态度、组织资源准备度和电子商务采用之间的关系受到创新性的强烈调节。这项研究的发现为创新属性和电子商务采用之间关系背后的因果机制提供了见解，而这是无法通过单一的理论驱动模型获得的。

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A Mediated–Moderated Model for Innovation Attributes and E-Commerce Adoption of SMEs

Understanding how innovative attributes influence adoption decisions is still a hot topic in the innovation management literature, prompting a call for more research. This study intends to evaluate a constructed conceptual model that depicts the relationship between the three aspects of innovation and E-commerce adoption as mediated by attitude and organizational resource readiness, based on theories of innovation and behavior. The moderating influence of innovativeness in the link between attitude and organizational resource readiness and E-commerce adoption is also investigated in this study. The findings are based on data from 259 Kuwaiti SME owners and managers. The mediation of attitude and organizational resource readiness was investigated using a bootstrapping method based on the PLS-SEM technique. The findings show that attributes of innovation can improve attitude and organizational resource readiness. Furthermore, the relationship between the three independent constructs, namely relative advantages, compatibility, complexity, and E-commerce adoption, is mediated by attitude and organizational resource readiness. Meanwhile, the association between attitudes, organizational resource readiness, and E-commerce adoption is strongly moderated by innovativeness. The findings of this study provided insights into the causal mechanisms behind the relationships between attributes of innovation and E-commerce adoption that could not be acquired using a single theory-driven model.

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来源期刊

International Journal of Electronic Commerce Studies Computer Science-Computer Science Applications

CiteScore

1.40

自引率

0.00%

发文量

期刊介绍： The IJECS is a double-blind referred academic journal for all fields of Electronic Commerce. To serve as an international platform, the IJECS encourages manuscript submissions from authors all around the world. As a multi-discipline journal, The IJECS welcome both technology oriented and business oriented electronic commerce research articles. The purpose of the International Journal of Electronic Commerce Studies is to promote electronic commerce research and provide worldwide scholars a place to publish their innovative work in electronic commerce. To be published in the journal, the manuscript must make strong empirical, theoretical, or practical contributions and highlight the significance of the contributions to the electronic commerce field. Thus, preference is given to submissions that test, extend, or build strong theoretical frameworks for electronic commerce theory, electronic commerce system development, and electronic commerce practice. The journal is not tied to any particular national context; the geographic distribution of authors publishing in the journal came from countries around the world. Articles introducing cases of innovative applications in electronic commerce around the world are also published in the journal. The journal provides scholars opportunities to realize the electronic commerce research and development around the world. Articles in the International Journal of Electronic Commerce Studies will include, but are not limited to the following areas.