International Journal of Electronic Commerce Studies最新文献

The Effect of Social Media Usage and Electronic Word of Mouth on Conviction and Its Impact on Purchase Intention and Customer Loyalty: The Role of Brand Reputation as A Moderator 社交媒体使用和电子口碑对信念的影响及其对购买意向和客户忠诚度的影响：品牌声誉的调节作用

International Journal of Electronic Commerce Studies Pub Date : 2024-04-12 DOI: 10.7903/ijecs.2257

Elvin Elvin, Aussie Dian Hidayat, Patricia Hilda Tanti, Yuniarty Yuniarty

引用次数: 0

Determinants Impacting the Assimilation Stages of E-commerce in SMEs: A Modified TOE Framework 影响中小企业电子商务同化阶段的决定因素：一个改进的TOE框架

International Journal of Electronic Commerce Studies Pub Date : 2023-06-28 DOI: 10.7903/ijecs.2220

Mansoor Ahmad, S. Siraj

{"title":"Determinants Impacting the Assimilation Stages of E-commerce in SMEs: A Modified TOE Framework","authors":"Mansoor Ahmad, S. Siraj","doi":"10.7903/ijecs.2220","DOIUrl":"https://doi.org/10.7903/ijecs.2220","url":null,"abstract":"This article aims to examine the factors affecting e-commerce assimilation in Indian SMEs. It proposes a research model based on the technology, organization, and Environment (TOE) framework that includes technological, organizational, environmental, and individual determinants of e-commerce adoption and assimilation. Survey data from 384 SMEs in North India reveals that technological, organizational, environmental, and individual (TOEI) determinants explain e-commerce adaptation . The results show that although Indian SMEs are adopting e-commerce, they cannot reach the final integration stage. Although all factors significantly influence the e-commerce assimilation in SMEs, technological factors have emerged as the most influential predictors of e-commerce adoption among the other elements, viz. The technological context directly affects e-commerce adaptation through organizational, environmental, and individual compatibility. In contrast, technological cost and perceived risk are the most crucial factors inversely impacting e-commerce adaptation. Therefore, managers, policymakers, and government should focus on developing technical infrastructure and providing technical support to SMEs to promote e-commerce integration. It will help them to take advantage of the opportunities that e-commerce offers.","PeriodicalId":38305,"journal":{"name":"International Journal of Electronic Commerce Studies","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47084593","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

How Online Discussions Develop in Stages: The Relationships among Comments, Responses, and Replies on Korean News Portal Sites 网络讨论是如何分阶段发展的:韩国新闻门户网站评论、回应和回复之间的关系

International Journal of Electronic Commerce Studies Pub Date : 2023-06-27 DOI: 10.7903/ijecs.2195

Jung Lee, Jinyoung Min

引用次数: 0

THE IDENTIFICATION AND PRIORITIZATION OF SUCCESS FACTORS FOR ONLINE EGYPTIAN FASHION RETAILERS USING THE ANALYTIC HIERARCHY PROCESS 基于层次分析法的埃及在线时尚零售商成功因素识别与排序

International Journal of Electronic Commerce Studies Pub Date : 2023-06-26 DOI: 10.33168/JSMS.2023.0113

Shereen Morsi

{"title":"THE IDENTIFICATION AND PRIORITIZATION OF SUCCESS FACTORS FOR ONLINE EGYPTIAN FASHION RETAILERS USING THE ANALYTIC HIERARCHY PROCESS","authors":"Shereen Morsi","doi":"10.33168/JSMS.2023.0113","DOIUrl":"https://doi.org/10.33168/JSMS.2023.0113","url":null,"abstract":"The rapid changes in the behavior of Egyptian online consumers, influenced by the increasing adoption of e-commerce since the COVID-19 pandemic, especially shopping for apparel online, have made it essential for online fashion retailers to identify criteria that are crucial for their growth. This research attempts to discover the main factors and sub-factors that influence consumers' preference for online fashion e-stores. The analytic hierarchy process (AHP) methodology was used to determine the criteria along with their weights and priorities. The study began by conducting a thorough literature review in electronic retail to identify the significant elements (keys) mentioned in earlier studies. Based on these studies, as well as input from Egyptian experts in the online fashion field, five main factors, and twenty sub-factors were identified. The AHP results revealed that \"website design\" is the most influential factor on consumers, particularly in terms of navigation and responsiveness. Website facilities ranked second in priority, with multi-payment methods and search engine as sub-factors. The third most important factor was post-order services, including order tracking and customer support. These results provide significant insights that can be utilized by online fashion retailers to improve their e-store performance by effectively managing their resources based on the relative importance of these factors. Additionally, the findings contribute to the existing literature on factors that influence online consumer preferences, which is limited, particularly in the online fashion field in Egypt.","PeriodicalId":38305,"journal":{"name":"International Journal of Electronic Commerce Studies","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47316321","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

THE IDENTIFICATION AND PRIORITIZATION OF SUCCESS FACTORS FOR ONLINE EGYPTIAN FASHION RETAILERS USING THE ANALYTIC HIERARCHY PROCESS 利用层次分析法对埃及在线时装零售商的成功因素进行识别和优先排序

International Journal of Electronic Commerce Studies Pub Date : 2023-06-26 DOI: 10.7903/ijecs.2192

Shereen Mohamed Morsi

{"title":"THE IDENTIFICATION AND PRIORITIZATION OF SUCCESS FACTORS FOR ONLINE EGYPTIAN FASHION RETAILERS USING THE ANALYTIC HIERARCHY PROCESS","authors":"Shereen Mohamed Morsi","doi":"10.7903/ijecs.2192","DOIUrl":"https://doi.org/10.7903/ijecs.2192","url":null,"abstract":"The rapidly growing online fashion retailing in Egypt has resulted in many structural changes. The change in online consumer needs has made an importance for identifying the factors that are essential for growth and success in online fashion retail. The research attempts to determine the factors and sub-factors that influence the preference of consumers for online fashion retailers. The factors with their weights were determined and prioritized by using the analytic hierarchy process (AHP). The study started off by conducting a thorough literature review to check for significant elements mentioned in earlier research. Five main factors and twenty sub-factors were identified based on earlier researches in electronic retail and experts’ views from the online fashion retail sector in Egypt. Finally, based on the AHP results the “website design” is the most influential on online consumers and especially the sub-factors of navigation, and responsiveness. The second category of importance is website facilities, followed by post-order services. These findings shed light on the factors that are specifically important to online Egyptian retailers of fashion for success and growth","PeriodicalId":38305,"journal":{"name":"International Journal of Electronic Commerce Studies","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134958710","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Electronic commerce: Overview of risk disturbing 电子商务:风险干扰概述

International Journal of Electronic Commerce Studies Pub Date : 2023-04-27 DOI: 10.7903/ijecs.2181

Mounia Hafiani, Laila El Abbadi

引用次数: 0

Studying Customer E-loyalty to Online Intermediary: Case of Group Buying Site 顾客对网络中介的电子忠诚研究:以团购网站为例

International Journal of Electronic Commerce Studies Pub Date : 2023-03-21 DOI: 10.7903/ijecs.2120

Nina Angelovska

{"title":"Studying Customer E-loyalty to Online Intermediary: Case of Group Buying Site","authors":"Nina Angelovska","doi":"10.7903/ijecs.2120","DOIUrl":"https://doi.org/10.7903/ijecs.2120","url":null,"abstract":"The online intermediary connects merchants whose products and services it offers, and end-customers who do online shopping through the intermediary, but consume products and services traditionally. Specifically, this study focuses on two purchase processes, namely online transactions, and the retailer experience. Consequently, intermediaries need to know if e-loyalty can be threatened by poor service delivered by the merchants. Our goal is to identify and examine factors that determine e-loyalty towards a group-buying site as an intermediary. We developed an integrative theoretical model based on the expectation confirmation model positing that satisfaction with the intermediary’s e-service and merchants’ service has a significant positive impact on e-loyalty towards the intermediary. We use structural equation modelling for evaluating the satisfaction and intentions for loyalty to the intermediary, employing collected survey data of 2.691 responses from Grouper customers. We measure the intermediary’s e-service quality using IS scale and we add customer support as an important factor for e-loyalty. The findings suggested that satisfaction with e-service quality significantly affected customers’ e‐loyalty towards intermediaries. This study provides insights for intermediaries in identifying e‐loyalty drivers, understanding customers’ needs, and improving online performance to maintain satisfied customers who will continue using their services.","PeriodicalId":38305,"journal":{"name":"International Journal of Electronic Commerce Studies","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-03-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43266453","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Impact of Brand Equity, E-Brand Experience, and Web Entertainment Toward E-Satisfaction and E-Loyalty on Marketplace 品牌资产、电子品牌体验和网络娱乐对市场上电子满意度和电子忠诚度的影响

International Journal of Electronic Commerce Studies Pub Date : 2023-03-19 DOI: 10.7903/ijecs.2158

Cindy Florencia Yohandra Suthianto

{"title":"The Impact of Brand Equity, E-Brand Experience, and Web Entertainment Toward E-Satisfaction and E-Loyalty on Marketplace","authors":"Cindy Florencia Yohandra Suthianto","doi":"10.7903/ijecs.2158","DOIUrl":"https://doi.org/10.7903/ijecs.2158","url":null,"abstract":"The recent internet development and technology have changed people's perspectives of online shopping. Not only consumers only use the marketplace to purchase but also to compare price, quality, benefit, features, or after-sales services that a company provides. This research aims to determine the effect of brand equity, e-brand experience, and web entertainment on consumer satisfaction and loyalty. This quantitative study uses the Structural Equation Model method, data processing, and analysis using SPSS 24 and Lisrel 88 software. The respondents in this research are 207 millennial generations in Indonesia and have filled out questionnaires distributed online through Google Forms. The result of this study indicates that perceived quality, brand association, e-brand experience, and web entertainment variables affect the e-satisfaction variable. E-satisfaction variable has a substantial impact on the e-loyalty variable in the marketplace. In contrast, the brand awareness variable does not affect the e-satisfaction variable. The managerial implication given from this research to marketplace management in Indonesia is to improve the quality, level of entertainment, and performance of the marketplace to increase consumer satisfaction. This consumer satisfaction will increase consumer loyalty to the market they use.","PeriodicalId":38305,"journal":{"name":"International Journal of Electronic Commerce Studies","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-03-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44219942","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Does gamification affect the engagement of exercise and well-being? 游戏化是否会影响锻炼的参与度和幸福感?

International Journal of Electronic Commerce Studies Pub Date : 2023-03-19 DOI: 10.7903/ijecs.2209

Shu-Chen Chang, Yu-Ping Chiu, Chiao-Chieh Chen

引用次数: 1

A comparative study between mobile and paper coupons 手机优惠券与纸质优惠券的比较研究

International Journal of Electronic Commerce Studies Pub Date : 2023-02-24 DOI: 10.7903/ijecs.2146

M. Galib

引用次数: 0