利用层次分析法对埃及在线时装零售商的成功因素进行识别和优先排序

Q3 Computer Science

International Journal of Electronic Commerce Studies Pub Date : 2023-06-26 DOI:10.7903/ijecs.2192

Shereen Mohamed Morsi

{"title":"利用层次分析法对埃及在线时装零售商的成功因素进行识别和优先排序","authors":"Shereen Mohamed Morsi","doi":"10.7903/ijecs.2192","DOIUrl":null,"url":null,"abstract":"The rapidly growing online fashion retailing in Egypt has resulted in many structural changes. The change in online consumer needs has made an importance for identifying the factors that are essential for growth and success in online fashion retail. The research attempts to determine the factors and sub-factors that influence the preference of consumers for online fashion retailers. The factors with their weights were determined and prioritized by using the analytic hierarchy process (AHP). The study started off by conducting a thorough literature review to check for significant elements mentioned in earlier research. Five main factors and twenty sub-factors were identified based on earlier researches in electronic retail and experts’ views from the online fashion retail sector in Egypt. Finally, based on the AHP results the “website design” is the most influential on online consumers and especially the sub-factors of navigation, and responsiveness. The second category of importance is website facilities, followed by post-order services. These findings shed light on the factors that are specifically important to online Egyptian retailers of fashion for success and growth","PeriodicalId":38305,"journal":{"name":"International Journal of Electronic Commerce Studies","volume":"33 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2023-06-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"THE IDENTIFICATION AND PRIORITIZATION OF SUCCESS FACTORS FOR ONLINE EGYPTIAN FASHION RETAILERS USING THE ANALYTIC HIERARCHY PROCESS\",\"authors\":\"Shereen Mohamed Morsi\",\"doi\":\"10.7903/ijecs.2192\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The rapidly growing online fashion retailing in Egypt has resulted in many structural changes. The change in online consumer needs has made an importance for identifying the factors that are essential for growth and success in online fashion retail. The research attempts to determine the factors and sub-factors that influence the preference of consumers for online fashion retailers. The factors with their weights were determined and prioritized by using the analytic hierarchy process (AHP). The study started off by conducting a thorough literature review to check for significant elements mentioned in earlier research. Five main factors and twenty sub-factors were identified based on earlier researches in electronic retail and experts’ views from the online fashion retail sector in Egypt. Finally, based on the AHP results the “website design” is the most influential on online consumers and especially the sub-factors of navigation, and responsiveness. The second category of importance is website facilities, followed by post-order services. These findings shed light on the factors that are specifically important to online Egyptian retailers of fashion for success and growth\",\"PeriodicalId\":38305,\"journal\":{\"name\":\"International Journal of Electronic Commerce Studies\",\"volume\":\"33 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2023-06-26\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"International Journal of Electronic Commerce Studies\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.7903/ijecs.2192\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"Computer Science\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Electronic Commerce Studies","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.7903/ijecs.2192","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"Computer Science","Score":null,"Total":0}

引用次数: 0

摘要

埃及快速增长的在线时尚零售业导致了许多结构性变化。在线消费者需求的变化使得确定在线时尚零售增长和成功的关键因素变得非常重要。本研究试图确定影响消费者对在线时尚零售商偏好的因素和子因素。采用层次分析法(AHP)确定各因素及其权重，并对其进行排序。这项研究首先进行了全面的文献回顾，以检查早期研究中提到的重要因素。根据早期对电子零售的研究和埃及在线时尚零售行业专家的观点，确定了五个主要因素和二十个子因素。最后，根据AHP结果，“网站设计”对在线消费者的影响最大，尤其是导航和响应性这两个子因素。第二类重要性是网站设施，其次是售后服务。这些发现揭示了对埃及在线时尚零售商的成功和发展特别重要的因素

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文本刊更多论文

THE IDENTIFICATION AND PRIORITIZATION OF SUCCESS FACTORS FOR ONLINE EGYPTIAN FASHION RETAILERS USING THE ANALYTIC HIERARCHY PROCESS

The rapidly growing online fashion retailing in Egypt has resulted in many structural changes. The change in online consumer needs has made an importance for identifying the factors that are essential for growth and success in online fashion retail. The research attempts to determine the factors and sub-factors that influence the preference of consumers for online fashion retailers. The factors with their weights were determined and prioritized by using the analytic hierarchy process (AHP). The study started off by conducting a thorough literature review to check for significant elements mentioned in earlier research. Five main factors and twenty sub-factors were identified based on earlier researches in electronic retail and experts’ views from the online fashion retail sector in Egypt. Finally, based on the AHP results the “website design” is the most influential on online consumers and especially the sub-factors of navigation, and responsiveness. The second category of importance is website facilities, followed by post-order services. These findings shed light on the factors that are specifically important to online Egyptian retailers of fashion for success and growth

求助全文

通过发布文献求助，成功后即可免费获取论文全文。去求助

来源期刊

International Journal of Electronic Commerce Studies Computer Science-Computer Science Applications

CiteScore

1.40

自引率

0.00%

发文量

期刊介绍： The IJECS is a double-blind referred academic journal for all fields of Electronic Commerce. To serve as an international platform, the IJECS encourages manuscript submissions from authors all around the world. As a multi-discipline journal, The IJECS welcome both technology oriented and business oriented electronic commerce research articles. The purpose of the International Journal of Electronic Commerce Studies is to promote electronic commerce research and provide worldwide scholars a place to publish their innovative work in electronic commerce. To be published in the journal, the manuscript must make strong empirical, theoretical, or practical contributions and highlight the significance of the contributions to the electronic commerce field. Thus, preference is given to submissions that test, extend, or build strong theoretical frameworks for electronic commerce theory, electronic commerce system development, and electronic commerce practice. The journal is not tied to any particular national context; the geographic distribution of authors publishing in the journal came from countries around the world. Articles introducing cases of innovative applications in electronic commerce around the world are also published in the journal. The journal provides scholars opportunities to realize the electronic commerce research and development around the world. Articles in the International Journal of Electronic Commerce Studies will include, but are not limited to the following areas.