International Journal of Electronic Commerce Studies最新文献_第10页

ACHIEVING 100 GB/S URL FILTERING WITH COTS MULTI-CORE SYSTEMS 用COTS多核系统实现100gb/surl过滤

International Journal of Electronic Commerce Studies Pub Date : 2017-07-30 DOI: 10.7903/IJECS.1483

Surachai Chitpinityon, S. Sanguanpong, Supaporn Erjongmanee, K. Koht-Arsa

{"title":"ACHIEVING 100 GB/S URL FILTERING WITH COTS MULTI-CORE SYSTEMS","authors":"Surachai Chitpinityon, S. Sanguanpong, Supaporn Erjongmanee, K. Koht-Arsa","doi":"10.7903/IJECS.1483","DOIUrl":"https://doi.org/10.7903/IJECS.1483","url":null,"abstract":"URL filtering is an essential tool used by Internet Service Providers (ISPs) and organizations to restrain clients from accessing non-secured or illegal web content. Designing a URL filtering method that achieves a high bit rate of 100 Gb/s and beyond for international ISPs is a challenging task. High-performance URL filtering with multi-gigabit rate capacity requires a fast URL matching algorithm and an enhanced packet processing technique. In this paper, we tackle these challenges by design and development of a software-based URL filtering system to support 100 Gb/s bandwidth. Our aim is to build a system that runs on a single commercial off-the-shelf (COTS) server with multi-core CPUs. We propose a compact URL representation using AVL tree and a multi-core/multi-thread filtering technique with session hijacking and fast packet processing framework. Performance measurements results show successful URL filtering operating at 100 Gb/s in a real network testbed. To cite this document: Surachai Chitpinityon, Surasak Sanguanpong, Supaporn Erjongmanee, and Kasom Koht-Arsa, \"Achieving 100 GB/S URL filtering with cots multi-core systems\", International Journal of Electronic Commerce Studies, Vol.8, No.1, pp.77-96, 2017. Permanent link to this document: http://dx.doi.org/10.7903/ijecs.1483","PeriodicalId":38305,"journal":{"name":"International Journal of Electronic Commerce Studies","volume":"8 1","pages":"77-96"},"PeriodicalIF":0.0,"publicationDate":"2017-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48272146","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

EVALUATING ANTECEDENTS AND CONSEQUENCES OF LOCATION-BASED SERVICES 评估基于位置的服务的前因和后果

International Journal of Electronic Commerce Studies Pub Date : 2017-06-08 DOI: 10.7903/IJECS.1374

I. Chiang, Ching-Hsiang Chen

{"title":"EVALUATING ANTECEDENTS AND CONSEQUENCES OF LOCATION-BASED SERVICES","authors":"I. Chiang, Ching-Hsiang Chen","doi":"10.7903/IJECS.1374","DOIUrl":"https://doi.org/10.7903/IJECS.1374","url":null,"abstract":"In recent years, mobile device and mobile network usage have been rapidly growing. Location-based services (LBS), in particular, have become an indispensable aspect of future mobile commerce. In order to develop a model for the antecedents and consequences of LBS, this study used questionnaires to collect survey data. Analysis of this data occurred through the structural equation model (SEM). The data show that service function, media richness, and personalization of LBS help to generate value in LBS. This study concludes that LBS obtain their value through the “3Rs” of relevance, reliability, and recreation. The 3R values enhance users’ customer engagement, purchase intention, and functional alternatives. Overall, recreation is the most influential value, with media richness being the key element of this value. These findings can help LBS research, as well as LBS providers and marketers, in discovering a more tactical approach. To cite this document: I-Ping Chiang and Ching-Hsiang Chen, \"Evaluating antecedents and consequences of location-based services\", International Journal of Electronic Commerce Studies, Vol.8, No.1, pp.47-76, 2017. Permanent link to this document: http://dx.doi.org/10.7903/ijecs.1374","PeriodicalId":38305,"journal":{"name":"International Journal of Electronic Commerce Studies","volume":"8 1","pages":"47-76"},"PeriodicalIF":0.0,"publicationDate":"2017-06-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42576478","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 4

Differences in walkability influence residents' hypertension in Taiwan: An analysis of open government data 可步行性差异对台湾居民高血压的影响:基于政府公开数据的分析

International Journal of Electronic Commerce Studies Pub Date : 2017-01-01 DOI: 10.7903/IJECS.1516

Hsin-Yen Yen, Ching Li

{"title":"Differences in walkability influence residents' hypertension in Taiwan: An analysis of open government data","authors":"Hsin-Yen Yen, Ching Li","doi":"10.7903/IJECS.1516","DOIUrl":"https://doi.org/10.7903/IJECS.1516","url":null,"abstract":"The non-communicable disease is a serious problem in the world. Prevention emphasized modifiable behavioral and environmental features. Walkable neighborhood increases the level of physical activity and decreases the risk and the mortality of non-communicable diseases. Therefore, the purposes of this study were to understand the walkability and the distribution of the rate of outpatients with hypertension in each administrative region in Taiwan, and to analyze whether the difference of walkability could affect the rate of outpatients with hypertension. All data were retrieved from open government data in Taiwan and analyzed by ANOVA and National Geographic Information System. According to the standard deviation of walkability index, the regions were divided into four levels. The result demonstrated there was a significant difference in the rate of outpatients with hypertension among different regions. The regions with the highest walkability presented the lowest rate of outpatients with hypertension, which was significantly less than the third and the lowest one. In conclusion, the walkability is an important risk factor for hypertension. The walkable neighborhood should be considered of urban planning and sport and health related policies, in order to promote residentâ€™s well-beings in advance. To cite this document: Hsin-Yen Yen and Saeedeh Ching Li, \"DIFFERENCES IN WALKABILITY INFLUENCE RESIDENTS’ HYPERTENSION IN TAIWAN: AN ANALYSIS OF OPEN GOVERNMENT DATA\", International Journal of Electronic Commerce Studies, Vol.8, No.2, pp.97-107, 2017. Permanent link to this document: http://dx.doi.org/10.7903/ijecs.1516","PeriodicalId":38305,"journal":{"name":"International Journal of Electronic Commerce Studies","volume":"8 1","pages":"135-145"},"PeriodicalIF":0.0,"publicationDate":"2017-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71363080","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

DESIGN OF A MOBILE E-LEARNING FORECASTING SYSTEM BASED ON A CASE STUDY USING MULTIPLE INTELLIGENCE ANALYSIS 基于多智能分析的移动电子学习预测系统设计

International Journal of Electronic Commerce Studies Pub Date : 2016-12-23 DOI: 10.7903/IJECS.1413

T. Kaewkiriya

{"title":"DESIGN OF A MOBILE E-LEARNING FORECASTING SYSTEM BASED ON A CASE STUDY USING MULTIPLE INTELLIGENCE ANALYSIS","authors":"T. Kaewkiriya","doi":"10.7903/IJECS.1413","DOIUrl":"https://doi.org/10.7903/IJECS.1413","url":null,"abstract":"This research aimed to design a mobile e-Learning forecasting system based on case studies using Multiple Intelligence analysis. The framework is divided into six modules. The first module describes a Patterns-based module. The second module describes the student Mapping module. The third module presents the Forecasting module. The fourth module presents the Learning portal module. The fifth module explains the Adaptive module. The last module presents the learning content based on the case study modules. In addition this paper introduces an example of an operational framework. The evaluation is comprised of two sections. The first section evaluates student achievement. The second section evaluates student prediction precision. The results of the first evaluation showed that students who studied via the mobile e-Learning forecasting system are more successful than students who studied via the normal e-Learning system with significance at 0.05 (Group 1, t = 7.577, p < 0.05; Group 2, t = 3.684, p < 0.05; Group 3, t = 15.190, p < 0.05). For the second section, the results considered the prediction precision percentage. We compared three algorithms: 1) J48 algorithm, 2) ID3 algorithm, and the 3) NaA¯ve Bayes algorithm. The J48 algorithm had the highest value at 88.286%. To cite this document: Thongchai Kaewkiriya, \"Design of a mobile e-learning forecasting system based on a case study using multiple intelligence analysis\", International Journal of Electronic Commerce Studies, Vol.7, No.2, pp.189-200, 2016. Permanent link to this document: http://dx.doi.org/10.7903/ijecs.1413 Â","PeriodicalId":38305,"journal":{"name":"International Journal of Electronic Commerce Studies","volume":"7 1","pages":"189-200"},"PeriodicalIF":0.0,"publicationDate":"2016-12-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71363190","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

THE EFFECT OF WEBSITE QUALITY FEATURES AND COGNITIVE ABSORPTION ON SOCIAL NETWORK SITE USAGE: A CROSS-NATIONAL STUDY 网站质量特征和认知吸收对社交网站使用的影响:一项跨国研究

International Journal of Electronic Commerce Studies Pub Date : 2016-12-15 DOI: 10.7903/IJECS.1448

Ya-Hui Hsu, Chien-Kuo Li, Chien-Ming Li, Na Liu

{"title":"THE EFFECT OF WEBSITE QUALITY FEATURES AND COGNITIVE ABSORPTION ON SOCIAL NETWORK SITE USAGE: A CROSS-NATIONAL STUDY","authors":"Ya-Hui Hsu, Chien-Kuo Li, Chien-Ming Li, Na Liu","doi":"10.7903/IJECS.1448","DOIUrl":"https://doi.org/10.7903/IJECS.1448","url":null,"abstract":"Social network sites (SNSs) have become an essential interpersonal communication tool, and the number of global SNSs users is increasing at an astonishing rate. To fill the research gap on SNSs, this study examined the rarely discussed influence of website quality features and cognitive absorption on SNS acceptance. This cross-sectional study focused on comparing 250 users from Taiwan and 200 users from Indonesia to contribute to the growing field of information system (IS) and information technology (IT) literature on SNSs. Structural equation modeling (SEM) and multi-group analysis were used to analyze the data. The results indicated similarities and differences between the two countries, confirming that the effect of country moderates the SNS usage. This study demonstrated that website quality features attract users based on the perceived ease of use and perceivedÂ usefulness. Feelings of temporal dissociation, heightened enjoyment, and curiosity also arouse usersâ€™ intentions to use SNSs. To cite this document: Ya-Hui Hsu, Chien-Kuo Li, Chien-Ming Li, and Na-Ting Liu, \"The effect of website quality features and cognitive absorption on social network site usage: A cross-national study \", International Journal of Electronic Commerce Studies, Vol.7, No.2, pp.156-188, 2016. Permanent link to this document: http://dx.doi.org/10.7903/ijecs.1448 Â","PeriodicalId":38305,"journal":{"name":"International Journal of Electronic Commerce Studies","volume":"7 1","pages":"156-188"},"PeriodicalIF":0.0,"publicationDate":"2016-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71363067","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 12

INTERACTION COMMERCE, A TECHNOLOGICAL ARCHITECTURE FOCUSED ON RECOMMENDER SYSTEM 交互商务，一种以推荐系统为核心的技术体系结构

International Journal of Electronic Commerce Studies Pub Date : 2016-12-09 DOI: 10.7903/IJECS.1443

Luca Salvatori, F. Marcantoni

{"title":"INTERACTION COMMERCE, A TECHNOLOGICAL ARCHITECTURE FOCUSED ON RECOMMENDER SYSTEM","authors":"Luca Salvatori, F. Marcantoni","doi":"10.7903/IJECS.1443","DOIUrl":"https://doi.org/10.7903/IJECS.1443","url":null,"abstract":"This paper aims at introducing a type of social commerce architecture to which the name Interaction Commerce has been given. First, a global description of the main macro-components forming the structure of this architecture is provided. Such components also take care of managing e-commerce activities and social relationships within the architecture. Second, the focus is set on the analysis of the single components that are key to the social aspects of the architecture. A special chapter is then entirely focussed on a topic that is considered extremely important by the entire research community, i.e., recommender systems. After providing a general introduction on the topic, the two most common recommendation approaches are analyzed and compared. These are the content-based approach and the collaborative filtering approach. The analysis has shown how all recommender systems are threatened by the cold-start problem. Studying recommender systems has allowed for their implementation in the architecture, which now has a new â€œsocialâ€ approach that is able to solve the new user cold-start problem. An architecture prototype was developed and tested in order to be validated. To cite this document: Luca SalvatoriÂ and Fausto Marcantoni, \"Interaction commerce, a technological architecture focused on recommender system\", International Journal of Electronic Commerce Studies, Vol.7, No.2, pp.105-134, 2016. Permanent link to this document: http://dx.doi.org/10.7903/ijecs.1443","PeriodicalId":38305,"journal":{"name":"International Journal of Electronic Commerce Studies","volume":"7 1","pages":"105-134"},"PeriodicalIF":0.0,"publicationDate":"2016-12-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71363061","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

SHARE A SECRET IMAGE WITH INVERTIBLE AND LOSSY CHARATERISTICS 共享一个具有可逆和有损特性的秘密图像

International Journal of Electronic Commerce Studies Pub Date : 2016-12-09 DOI: 10.7903/IJECS.1467

Chien-Chang Chen, Chong-An Liu, Yu-Jing Lin

{"title":"SHARE A SECRET IMAGE WITH INVERTIBLE AND LOSSY CHARATERISTICS","authors":"Chien-Chang Chen, Chong-An Liu, Yu-Jing Lin","doi":"10.7903/IJECS.1467","DOIUrl":"https://doi.org/10.7903/IJECS.1467","url":null,"abstract":"Conventional ( t , n ) secret image sharing schemes share a secret image to n shared images, where any t shared images recovers the secret image. Among these shared images, noise-like properties easily draw attacker attention. Embedding shared images in meaningful cover images thus efficiently reduces attacker attention. This paper presents a different-expansion technique based invertible secret image sharing scheme that allows participants to perfectly restore the secret image and cover images. The proposed scheme also contains a lossy property which means that cover images do not have to be perfectly recovered to share larger secret images. The proposed scheme performs well with M-ary number systems, allowing users to determine the trade-off between covered image quality and secret image size. Experimental results show that the proposed scheme shares a large secret image and has good covered image quality.Â To cite this document: Chien-Chang Chen,Â Chong-An Liu,Â and Yu-Jing Lin, \"Share a secret image with invertible and lossy characteristics\", International Journal of Electronic Commerce Studies, Vol.7, No.2, pp.135-154, 2016. Permanent link to this document: http://dx.doi.org/10.7903/ijecs.1467","PeriodicalId":38305,"journal":{"name":"International Journal of Electronic Commerce Studies","volume":"7 1","pages":"135-154"},"PeriodicalIF":0.0,"publicationDate":"2016-12-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71363073","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

CAMPUS PAPERLESS CONFERENCE SYSTEM - A CASE STUDY OF A NATIONAL UNIVERSITY IN CENTRAL TAIWAN 校园无纸化会议系统-以台湾中部某国立大学为例

International Journal of Electronic Commerce Studies Pub Date : 2016-06-01 DOI: 10.7903/IJECS.1241

Tung-Shou Chen, Jeanne Chen, Chun-Wei Chuang

{"title":"CAMPUS PAPERLESS CONFERENCE SYSTEM - A CASE STUDY OF A NATIONAL UNIVERSITY IN CENTRAL TAIWAN","authors":"Tung-Shou Chen, Jeanne Chen, Chun-Wei Chuang","doi":"10.7903/IJECS.1241","DOIUrl":"https://doi.org/10.7903/IJECS.1241","url":null,"abstract":"Meetings are an activity in everyday workforce to exchange face-to-face ideas and communications. When a meeting is held, it involves certain processes. A large number of supporting documents will be needed to support the meetings. As environmental awareness increases, the aims of this research are to reduce operating schedules and to decrease the amount of paper usage. The purpose is to develop a meeting system used to convene and conduct meetings. Currently, the existing meeting systems are focused on actions during the meeting process, and not on the whole meeting process before a meeting actually convenes. In this paper, we proposed an open source online campus paperless meeting system. The main focus of the proposed system is to provide a paperless meeting service system from the start to the end of a meeting. Experimental results showed that paper usage of the proposed method can be effectively reduced, and the operating time for meetings can also be shortened. To cite this document: Tung-Shou Chen, Jeanne Chen, and Chun-Wei Chuang, \"Campus paperless conference system - a case study of a national university in central Taiwan\", International Journal of Electronic Commerce Studies, Vol.7, No.1, pp.39-48, 2016. Permanent link to this document: http://dx.doi.org/10.7903/ijecs.1241","PeriodicalId":38305,"journal":{"name":"International Journal of Electronic Commerce Studies","volume":"7 1","pages":"39-48"},"PeriodicalIF":0.0,"publicationDate":"2016-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71362285","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

SOCIAL SENSOR: AN ANALYSIS TOOL FOR SOCIAL MEDIA 社交传感器:社交媒体分析工具

International Journal of Electronic Commerce Studies Pub Date : 2016-05-10 DOI: 10.7903/IJECS.1411

Chun-Hsiao Wu, Tsai-Yen Li

{"title":"SOCIAL SENSOR: AN ANALYSIS TOOL FOR SOCIAL MEDIA","authors":"Chun-Hsiao Wu, Tsai-Yen Li","doi":"10.7903/IJECS.1411","DOIUrl":"https://doi.org/10.7903/IJECS.1411","url":null,"abstract":"In this research, we propose a new concept for social media analysis called Social Sensor, which is an innovative design attempting to transform the concept of a physical sensor in the real world into the world of social media with three design features: manageability, modularity, and reusability. The system is a case-centered design that allows analysts to select the type of social media (such as Twitter), the target data sets, and appropriate social sensors for analysis. By adopting parameter templates, one can quickly apply the experience of other experts at the beginning of a new case or even create oneâ€™s own templates. We have also modularized the analysis tools into two social sensors: Language Sensor and Text Sensor. A user evaluation was conducted and the results showed that usefulness, modularity, reusability, and manageability of the system were all very positive. The results also show that this tool can greatly reduce the time needed to perform data analysis, solve the problems encountered in traditional analysis process, and obtained useful results. The experimental results reveal that the concept of social sensor and the proposed system design are useful for big data analysis of social media. To cite this document: Chun-Hsiao Wu and Tsai-Yen Li, \"Social sensor: an analysis tool for social media\", International Journal of Electronic Commerce Studies, Vol.7, No.1, pp.77-94, 2016. Permanent link to this document: http://dx.doi.org/10.7903/ijecs.1411","PeriodicalId":38305,"journal":{"name":"International Journal of Electronic Commerce Studies","volume":"7 1","pages":"77-94"},"PeriodicalIF":0.0,"publicationDate":"2016-05-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71363183","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 7

FIXATION AND RECALL OF YOUTUBE AD BANNERS: AN EYE-TRACKING STUDY YouTube广告横幅的固定和回忆:一项眼球追踪研究

International Journal of Electronic Commerce Studies Pub Date : 2016-05-10 DOI: 10.7903/IJECS.1404

Chatpong Tangmanee

{"title":"FIXATION AND RECALL OF YOUTUBE AD BANNERS: AN EYE-TRACKING STUDY","authors":"Chatpong Tangmanee","doi":"10.7903/IJECS.1404","DOIUrl":"https://doi.org/10.7903/IJECS.1404","url":null,"abstract":"Attaching an ad banner on a clip in a video-sharing website such as YouTube has become common although eye-tracking studies have concluded that this fails to secure visitorsâ€™ attention. To date, there have been no studies verifying whether ad banners on a video clip can ensure eye fixation from viewers. Through eye-tracking, this study investigates whether YouTube visitors fixate on ad banners, what the correlations between fixation duration on banners and overall fixation counts are, and the extent to which site visitors are able to recall details of ad banners and of the clip viewed. Using a Miramatrix eye-tracker to record YouTube viewersâ€™ eye movements, this study showed that nearly all fixated at least once on an ad banner in a clip. However, less than 10% were able to correctly recall the ad content viewed. Nevertheless, about half of viewers were able to correctly recall clip details. Fixation duration on the banner and fixation counts on the clip are negatively correlated, but the relationship between fixation duration and counts on the banner was insignificant. This study sheds new light on YouTube advertising through the use of eye-tracking and advises advertisers to be attentive in selecting clips on which ad banners will appear. To cite this document: Chatpong Tangmanee, \"Fixation and recall of YouTube ad banners: An eye-tracking study\", International Journal of Electronic Commerce Studies, Vol.7, No.1, pp.49-76, 2016. Permanent link to this document: http://dx.doi.org/10.7903/ijecs.1404 Â","PeriodicalId":38305,"journal":{"name":"International Journal of Electronic Commerce Studies","volume":"7 1","pages":"49-76"},"PeriodicalIF":0.0,"publicationDate":"2016-05-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71363176","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 14