网站质量特征和认知吸收对社交网站使用的影响:一项跨国研究

Q3 Computer Science

International Journal of Electronic Commerce Studies Pub Date : 2016-12-15 DOI:10.7903/IJECS.1448

Ya-Hui Hsu, Chien-Kuo Li, Chien-Ming Li, Na Liu

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引用次数: 12

摘要

社交网站(sns)已成为必不可少的人际交流工具，全球社交网站用户数量正以惊人的速度增长。为了填补社交网站的研究空白，本研究考察了很少被讨论的网站质量特征和认知吸收对社交网站接受度的影响。本横断面研究聚焦于比较250位台湾使用者与200位印尼使用者，以促进资讯系统(IS)与资讯科技(IT)领域对社交网站的研究。采用结构方程模型(SEM)和多组分析方法对数据进行分析。结果显示了两国之间的异同，证实了国家对社交网络使用的调节作用。本研究表明，网站质量特征吸引用户的基础上感知易用性和perceivedÂ有用性。时间分离的感觉、高度的享受和好奇心也会激发用户使用社交网站的意图。本文档引用:Ya-Hui Hsu,李Chien-Kuo建民,Na-Ting刘,“网站质量特性的影响和认知社交网络站点上吸收用法:跨国研究”,国际电子商务研究杂志》,第七卷,第二,pp.156 - 188, 2016。本文档的永久链接:http://dx.doi.org/10.7903/ijecs.1448 Â

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THE EFFECT OF WEBSITE QUALITY FEATURES AND COGNITIVE ABSORPTION ON SOCIAL NETWORK SITE USAGE: A CROSS-NATIONAL STUDY

Social network sites (SNSs) have become an essential interpersonal communication tool, and the number of global SNSs users is increasing at an astonishing rate. To fill the research gap on SNSs, this study examined the rarely discussed influence of website quality features and cognitive absorption on SNS acceptance. This cross-sectional study focused on comparing 250 users from Taiwan and 200 users from Indonesia to contribute to the growing field of information system (IS) and information technology (IT) literature on SNSs. Structural equation modeling (SEM) and multi-group analysis were used to analyze the data. The results indicated similarities and differences between the two countries, confirming that the effect of country moderates the SNS usage. This study demonstrated that website quality features attract users based on the perceived ease of use and perceivedÂ usefulness. Feelings of temporal dissociation, heightened enjoyment, and curiosity also arouse usersâ€™ intentions to use SNSs. To cite this document: Ya-Hui Hsu, Chien-Kuo Li, Chien-Ming Li, and Na-Ting Liu, "The effect of website quality features and cognitive absorption on social network site usage: A cross-national study ", International Journal of Electronic Commerce Studies, Vol.7, No.2, pp.156-188, 2016. Permanent link to this document: http://dx.doi.org/10.7903/ijecs.1448 Â

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来源期刊

International Journal of Electronic Commerce Studies Computer Science-Computer Science Applications

CiteScore

1.40

自引率

0.00%

发文量

期刊介绍： The IJECS is a double-blind referred academic journal for all fields of Electronic Commerce. To serve as an international platform, the IJECS encourages manuscript submissions from authors all around the world. As a multi-discipline journal, The IJECS welcome both technology oriented and business oriented electronic commerce research articles. The purpose of the International Journal of Electronic Commerce Studies is to promote electronic commerce research and provide worldwide scholars a place to publish their innovative work in electronic commerce. To be published in the journal, the manuscript must make strong empirical, theoretical, or practical contributions and highlight the significance of the contributions to the electronic commerce field. Thus, preference is given to submissions that test, extend, or build strong theoretical frameworks for electronic commerce theory, electronic commerce system development, and electronic commerce practice. The journal is not tied to any particular national context; the geographic distribution of authors publishing in the journal came from countries around the world. Articles introducing cases of innovative applications in electronic commerce around the world are also published in the journal. The journal provides scholars opportunities to realize the electronic commerce research and development around the world. Articles in the International Journal of Electronic Commerce Studies will include, but are not limited to the following areas.