{"title":"THE EFFECT OF WEBSITE QUALITY FEATURES AND COGNITIVE ABSORPTION ON SOCIAL NETWORK SITE USAGE: A CROSS-NATIONAL STUDY","authors":"Ya-Hui Hsu, Chien-Kuo Li, Chien-Ming Li, Na Liu","doi":"10.7903/IJECS.1448","DOIUrl":null,"url":null,"abstract":"Social network sites (SNSs) have become an essential interpersonal communication tool, and the number of global SNSs users is increasing at an astonishing rate. To fill the research gap on SNSs, this study examined the rarely discussed influence of website quality features and cognitive absorption on SNS acceptance. This cross-sectional study focused on comparing 250 users from Taiwan and 200 users from Indonesia to contribute to the growing field of information system (IS) and information technology (IT) literature on SNSs. Structural equation modeling (SEM) and multi-group analysis were used to analyze the data. The results indicated similarities and differences between the two countries, confirming that the effect of country moderates the SNS usage. This study demonstrated that website quality features attract users based on the perceived ease of use and perceived usefulness. Feelings of temporal dissociation, heightened enjoyment, and curiosity also arouse users’ intentions to use SNSs. To cite this document: Ya-Hui Hsu, Chien-Kuo Li, Chien-Ming Li, and Na-Ting Liu, \"The effect of website quality features and cognitive absorption on social network site usage: A cross-national study \", International Journal of Electronic Commerce Studies, Vol.7, No.2, pp.156-188, 2016. Permanent link to this document: http://dx.doi.org/10.7903/ijecs.1448 Â","PeriodicalId":38305,"journal":{"name":"International Journal of Electronic Commerce Studies","volume":"7 1","pages":"156-188"},"PeriodicalIF":0.0000,"publicationDate":"2016-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"12","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Electronic Commerce Studies","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.7903/IJECS.1448","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"Computer Science","Score":null,"Total":0}
引用次数: 12
Abstract
Social network sites (SNSs) have become an essential interpersonal communication tool, and the number of global SNSs users is increasing at an astonishing rate. To fill the research gap on SNSs, this study examined the rarely discussed influence of website quality features and cognitive absorption on SNS acceptance. This cross-sectional study focused on comparing 250 users from Taiwan and 200 users from Indonesia to contribute to the growing field of information system (IS) and information technology (IT) literature on SNSs. Structural equation modeling (SEM) and multi-group analysis were used to analyze the data. The results indicated similarities and differences between the two countries, confirming that the effect of country moderates the SNS usage. This study demonstrated that website quality features attract users based on the perceived ease of use and perceived usefulness. Feelings of temporal dissociation, heightened enjoyment, and curiosity also arouse users’ intentions to use SNSs. To cite this document: Ya-Hui Hsu, Chien-Kuo Li, Chien-Ming Li, and Na-Ting Liu, "The effect of website quality features and cognitive absorption on social network site usage: A cross-national study ", International Journal of Electronic Commerce Studies, Vol.7, No.2, pp.156-188, 2016. Permanent link to this document: http://dx.doi.org/10.7903/ijecs.1448 Â
期刊介绍:
The IJECS is a double-blind referred academic journal for all fields of Electronic Commerce. To serve as an international platform, the IJECS encourages manuscript submissions from authors all around the world. As a multi-discipline journal, The IJECS welcome both technology oriented and business oriented electronic commerce research articles. The purpose of the International Journal of Electronic Commerce Studies is to promote electronic commerce research and provide worldwide scholars a place to publish their innovative work in electronic commerce. To be published in the journal, the manuscript must make strong empirical, theoretical, or practical contributions and highlight the significance of the contributions to the electronic commerce field. Thus, preference is given to submissions that test, extend, or build strong theoretical frameworks for electronic commerce theory, electronic commerce system development, and electronic commerce practice. The journal is not tied to any particular national context; the geographic distribution of authors publishing in the journal came from countries around the world. Articles introducing cases of innovative applications in electronic commerce around the world are also published in the journal. The journal provides scholars opportunities to realize the electronic commerce research and development around the world. Articles in the International Journal of Electronic Commerce Studies will include, but are not limited to the following areas.