EVALUATING ANTECEDENTS AND CONSEQUENCES OF LOCATION-BASED SERVICES

Q3 Computer Science

International Journal of Electronic Commerce Studies Pub Date : 2017-06-08 DOI:10.7903/IJECS.1374

I. Chiang, Ching-Hsiang Chen

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引用次数: 4

Abstract

In recent years, mobile device and mobile network usage have been rapidly growing. Location-based services (LBS), in particular, have become an indispensable aspect of future mobile commerce. In order to develop a model for the antecedents and consequences of LBS, this study used questionnaires to collect survey data. Analysis of this data occurred through the structural equation model (SEM). The data show that service function, media richness, and personalization of LBS help to generate value in LBS. This study concludes that LBS obtain their value through the “3Rs” of relevance, reliability, and recreation. The 3R values enhance users’ customer engagement, purchase intention, and functional alternatives. Overall, recreation is the most influential value, with media richness being the key element of this value. These findings can help LBS research, as well as LBS providers and marketers, in discovering a more tactical approach. To cite this document: I-Ping Chiang and Ching-Hsiang Chen, "Evaluating antecedents and consequences of location-based services", International Journal of Electronic Commerce Studies, Vol.8, No.1, pp.47-76, 2017. Permanent link to this document: http://dx.doi.org/10.7903/ijecs.1374

查看原文本刊更多论文

评估基于位置的服务的前因和后果

近年来，移动设备和移动网络的使用迅速增长。尤其是基于位置的服务(LBS)，已经成为未来移动商务不可或缺的一个方面。为了建立LBS的前因后果模型，本研究采用问卷调查的方式收集调查数据。通过结构方程模型(SEM)对这些数据进行了分析。数据显示，LBS的服务功能、媒体丰富度和个性化有助于LBS产生价值。本研究认为，LBS通过相关性(relevance)、可靠性(reliability)和再创造(recreation)这三个“3r”获得价值。3R价值增强了用户的客户参与、购买意愿和功能选择。总体而言，娱乐是最具影响力的价值，而媒体丰富性是这一价值的关键要素。这些发现可以帮助LBS研究，以及LBS提供商和营销人员找到更有策略的方法。引用本文:蒋一平、陈清祥，“基于位置的服务的前因与后果”，《国际电子商务研究》，第8卷，第1期，第47-76页，2017。此文档的永久链接:http://dx.doi.org/10.7903/ijecs.1374

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Electronic Commerce Studies Computer Science-Computer Science Applications

CiteScore

1.40

自引率

0.00%

发文量

期刊介绍： The IJECS is a double-blind referred academic journal for all fields of Electronic Commerce. To serve as an international platform, the IJECS encourages manuscript submissions from authors all around the world. As a multi-discipline journal, The IJECS welcome both technology oriented and business oriented electronic commerce research articles. The purpose of the International Journal of Electronic Commerce Studies is to promote electronic commerce research and provide worldwide scholars a place to publish their innovative work in electronic commerce. To be published in the journal, the manuscript must make strong empirical, theoretical, or practical contributions and highlight the significance of the contributions to the electronic commerce field. Thus, preference is given to submissions that test, extend, or build strong theoretical frameworks for electronic commerce theory, electronic commerce system development, and electronic commerce practice. The journal is not tied to any particular national context; the geographic distribution of authors publishing in the journal came from countries around the world. Articles introducing cases of innovative applications in electronic commerce around the world are also published in the journal. The journal provides scholars opportunities to realize the electronic commerce research and development around the world. Articles in the International Journal of Electronic Commerce Studies will include, but are not limited to the following areas.