Analysis of Trust Mechanism in Social Commerce: A Systematic Literature Review

Q3 Computer Science

International Journal of Electronic Commerce Studies Pub Date : 2022-03-03 DOI:10.7903/ijecs.2015

M. Ma'ady, Shinta Amalia Kusuma Wardhani

引用次数: 0

Abstract

Global economic development has entered a new normal era, and social commerce development is very rapid. Social distancing and the slogan of ‘stay at home’ in the sense of the new normal era boost social commerce to be a very busy activity. Many previous studies indicate that the most important role in social commerce is how to construct trust during online transactions. Research on this subject is still new. Therefore, it is important to analyze the technical enabler of trust through structured reviews. We propose a systematic literature review about the analysis of trust mechanisms in social commerce using data collected from 31 journal articles in the last six years. We emphasize this study on what sources of trust-building cues and how trust mechanisms can play an essential role in social commerce. We believe that this review can provide a new insight into future social commerce research. Implications and limitations are also discussed at the end of the paper.

查看原文本刊更多论文

社会商务中的信任机制分析:系统文献综述

全球经济发展进入新常态，社会商业发展十分迅速。社交距离和新常态时代意义上的“待在家里”口号推动了社交商业成为一项非常繁忙的活动。许多先前的研究表明，社交商务中最重要的作用是如何在网上交易中建立信任。对这个主题的研究仍然是新的。因此，重要的是通过结构化审查来分析信任的技术促成因素。我们利用过去六年中从31篇期刊文章中收集的数据，对社会商业中的信任机制进行了系统的文献综述。我们强调了这项关于建立信任的线索来源以及信任机制如何在社会商业中发挥重要作用的研究。我们相信，这篇综述可以为未来的社会商务研究提供一个新的视角。文末还讨论了影响和局限性。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

International Journal of Electronic Commerce Studies Computer Science-Computer Science Applications

CiteScore

1.40

自引率

0.00%

发文量

期刊介绍： The IJECS is a double-blind referred academic journal for all fields of Electronic Commerce. To serve as an international platform, the IJECS encourages manuscript submissions from authors all around the world. As a multi-discipline journal, The IJECS welcome both technology oriented and business oriented electronic commerce research articles. The purpose of the International Journal of Electronic Commerce Studies is to promote electronic commerce research and provide worldwide scholars a place to publish their innovative work in electronic commerce. To be published in the journal, the manuscript must make strong empirical, theoretical, or practical contributions and highlight the significance of the contributions to the electronic commerce field. Thus, preference is given to submissions that test, extend, or build strong theoretical frameworks for electronic commerce theory, electronic commerce system development, and electronic commerce practice. The journal is not tied to any particular national context; the geographic distribution of authors publishing in the journal came from countries around the world. Articles introducing cases of innovative applications in electronic commerce around the world are also published in the journal. The journal provides scholars opportunities to realize the electronic commerce research and development around the world. Articles in the International Journal of Electronic Commerce Studies will include, but are not limited to the following areas.