感知有效制裁对顾客对不熟悉的网络零售商初始信任信念和初始信任意图的影响

Q3 Computer Science

International Journal of Electronic Commerce Studies Pub Date : 2022-09-14 DOI:10.7903/ijecs.2057

C. Wong, K. Nor

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引用次数: 0

摘要

过去的研究以不同的方式对初始信任进行了概念化。尽管许多人已经研究了有效制裁对初始信任的影响，但结果仍然不清楚，还有更多方面尚未开发。因此，本研究评估了感知有效制裁对客户对陌生网络零售商的初始信任信念和初始信任意图的影响。使用结构方程建模（SEM）技术对从调查中收集的数据进行统计分析。因此，感知到的有效制裁对最初的信任信念和意图都显示出显著的积极影响。这项研究增进了对初始信任及其与感知有效制裁之间关系的理解。它还进一步了解了在马来西亚研究不足的领域内，构建对初始信任的影响。实际上，这项研究有助于信誉较差的网络零售商制定有效的策略，在消费者中建立初步信任。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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The Influence of Perceived Effective Sanctions on Customer’s Initial Trusting Beliefs and Initial Trusting Intention towards Unfamiliar Web Retailers

Past studies have conceptualized initial trust in diverse ways. Although many have examined the effect of perceived effective sanctions on initial trust, the outcomes are still unclear, and more aspects remain untapped. As such, this study assesses the effect of perceived effective sanctions on customers’ initial trusting beliefs and initial trusting intentions towards unfamiliar web retailers. Data collected from a survey were statistically analyzed using the Structural Equation Modelling (SEM) technique. As a result, perceived effective sanctions displayed a significantly positive effect on both initial trusting beliefs and intention. This study enhances the understanding of initial trust and its association with perceived effective sanctions. It also offers further understanding of the effect of the construct on initial trust within the under-researched area in Malaysia. Practically, this study facilitates less reputable web retailers in devising effective strategies to build initial trust amongst consumers.

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来源期刊

International Journal of Electronic Commerce Studies Computer Science-Computer Science Applications

CiteScore

1.40

自引率

0.00%

发文量

期刊介绍： The IJECS is a double-blind referred academic journal for all fields of Electronic Commerce. To serve as an international platform, the IJECS encourages manuscript submissions from authors all around the world. As a multi-discipline journal, The IJECS welcome both technology oriented and business oriented electronic commerce research articles. The purpose of the International Journal of Electronic Commerce Studies is to promote electronic commerce research and provide worldwide scholars a place to publish their innovative work in electronic commerce. To be published in the journal, the manuscript must make strong empirical, theoretical, or practical contributions and highlight the significance of the contributions to the electronic commerce field. Thus, preference is given to submissions that test, extend, or build strong theoretical frameworks for electronic commerce theory, electronic commerce system development, and electronic commerce practice. The journal is not tied to any particular national context; the geographic distribution of authors publishing in the journal came from countries around the world. Articles introducing cases of innovative applications in electronic commerce around the world are also published in the journal. The journal provides scholars opportunities to realize the electronic commerce research and development around the world. Articles in the International Journal of Electronic Commerce Studies will include, but are not limited to the following areas.