Attributes tempting students’ online purchase intention; the mediating role of pre-purchase Searching

Q3 Computer Science

International Journal of Electronic Commerce Studies Pub Date : 2021-07-02 DOI:10.7903/IJECS.1841

G. Abbasi

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引用次数: 0

Abstract

ABSTRACT Purpose : The aim of this study is to examine the relationship between perceived usefulness (PU), perceived risk (PR) and online purchase intention (OPI). Furthermore, this study has endeavored to elucidate the mediating role of pre-purchase searching (PS) between perceived risk (PR) and perceived usefulness (PU) and online purchase intention. Methodology : This research is a correlational study and conducted among students of University Science Malaysia to examine the purchase intention for online shopping. The variables are neither controlled nor manipulated. Data would be collected from the students in Universiti Sains Malaysia who are online purchase consumers. Due to the small sample-size, non-normal data and scale of measurement are the reason why applying PLS-SEM. Findings : The results have supported the hypothesized direct and mediated relationship. Originality/Value : The present study encompasses the body of knowledge through testing the Theory Perceived Risk (TPR) and postulates empirical evidence on the hypothesized relationship. Moreover, this research study has contributed in the prevailing theory through assessing the mediating of pre-purchase intention by using partial least square structural modeling (PLS-SEM).

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吸引学生网上购买意向的属性；预购搜索的中介作用

摘要目的:本研究旨在探讨感知有用性(PU)、感知风险(PR)与在线购买意愿(OPI)之间的关系。此外，本研究还试图阐明购买前搜索(PS)在感知风险(PR)和感知有用性(PU)与在线购买意愿之间的中介作用。方法:本研究是一项相关研究，并在马来西亚理科大学的学生中进行，以检查网上购物的购买意愿。变量既不受控制也不受操纵。数据将从Universiti Sains Malaysia的学生中收集，他们是在线购物的消费者。由于样本量小，数据的非正态性和测量尺度是采用PLS-SEM的原因。研究结果支持了直接和中介关系的假设。原创性/价值:本研究通过测试理论感知风险(TPR)来涵盖知识体系，并假设了假设关系的经验证据。此外，本研究还利用偏最小二乘结构模型(PLS-SEM)对购买前意愿的中介作用进行了评估，为现有理论做出了贡献。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Electronic Commerce Studies Computer Science-Computer Science Applications

CiteScore

1.40

自引率

0.00%

发文量

期刊介绍： The IJECS is a double-blind referred academic journal for all fields of Electronic Commerce. To serve as an international platform, the IJECS encourages manuscript submissions from authors all around the world. As a multi-discipline journal, The IJECS welcome both technology oriented and business oriented electronic commerce research articles. The purpose of the International Journal of Electronic Commerce Studies is to promote electronic commerce research and provide worldwide scholars a place to publish their innovative work in electronic commerce. To be published in the journal, the manuscript must make strong empirical, theoretical, or practical contributions and highlight the significance of the contributions to the electronic commerce field. Thus, preference is given to submissions that test, extend, or build strong theoretical frameworks for electronic commerce theory, electronic commerce system development, and electronic commerce practice. The journal is not tied to any particular national context; the geographic distribution of authors publishing in the journal came from countries around the world. Articles introducing cases of innovative applications in electronic commerce around the world are also published in the journal. The journal provides scholars opportunities to realize the electronic commerce research and development around the world. Articles in the International Journal of Electronic Commerce Studies will include, but are not limited to the following areas.