Research on the status of e-commerce development based on big data and Internet technology

Abstract

Cross-border cooperation in big data, Internet technology, and e-commerce plays an important role in guiding the people-oriented development of technology applications. In order to provide the latest research fronts of e-commerce development in the new era, this study used the VOSviewer to systematically review the development status of e-commerce supported by big data and Internet technology on the basis of mapping 265 kinds of literature retrieved from The Web of Science database from 1989 to 2020. This paper produces a concise research cluster map based on the co-occurrence network of key phrase data. The clusters cover keyword overview, major countries, organizations, top-level sources, co-citation networks, and bibliographical coupling networks. The analysis of the key phrases map shows that there is still a big gap in the research of e-commerce. With the progress and popularization of the Internet, the public has become more and more interested in electronic transactions, and e-commerce has become more popular. The research on country and organization cluster shows that, with China, the United States, and the United Kingdom as the typical examples, countries with dominant data resources have a greater influence on the organization cluster and source cluster, and are more closely related to each other. To source coupled-cluster analysis and bibliography from a total of two aspects has carried on the more in-depth research, studies have shown that e-commerce topics focused on production and economic research subject, "international journal of production research", "the mis quarterly" and "sustainability Basel " are thought to be the highest rate in publications, in e-commerce and the network technology research field, the "sustainability" is the dominant top journals. At the same time, publications with high co-citation rates have a high degree of bibliographic coupling.