International Journal of Electronic Commerce Studies最新文献

{"title":"Social Media Influencer Research: An Bibliometric Analysis","authors":"Shu-Chen Chang, Chih-Chien Wang, Chia-Yu Kuo","doi":"10.7903/ijecs.1975","DOIUrl":"https://doi.org/10.7903/ijecs.1975","url":null,"abstract":"The current study identified research trends and theory regarding social media influencers. By searching journals related to social media influencers in the Social Sciences Citation Index and Sciences Citation Index Expanded database in the 20-year period between January 2000 and December 2019, we collected 237 research articles pertaining to social media influencers. From an analysis of these articles, we mapped research trends and identified highly influential articles. The theories used in social media influencer research were also identified. The results provide fundamental insights into research on social media influencers.","PeriodicalId":38305,"journal":{"name":"International Journal of Electronic Commerce Studies","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-09-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47296334","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"SET-TOP BOX AND ITS PENETRATION IN THE HOME CONSOLE MARKET","authors":"Tuan-Vinh Le, Chih-Chin Liang","doi":"10.7903/ijecs.1645","DOIUrl":"https://doi.org/10.7903/ijecs.1645","url":null,"abstract":"Based on the structure of Unified Theory of Acceptance and use of technology model (UTAUT) and Perceived Value and Loyalty model (PVL), this study developed two new models, New Technology Device Acceptance model (NTDA) and Technology Experience and Loyalty model (TEL) in order to investigate the customer intention to use (before purchase) and reuse intention (after purchase) the set-top box. Before the purchase of a set-top box, this research combines the variables “performance expectancy (PE)”, “effort expectancy (EE)”, “social influence (SI)”, “competitive product (CP)”, “price (PRI)”, “promotion (PRO)” and “behavioral intention (BI)” in NTDA model to reflect consumer intention to use the set-top box. After the purchase of a set-top box, this research combines the variables “usefulness (UF)”, “facilitating effect (FE)”, “connectedness (CN)”, “access flexibility (AF)”, “application development (AD)”, “game experience (GE)”, “application price (AP)” and “post purchase promotion (PPP)” in TEL model to reflect consumer intention to reuse the set-top box. The analytical results indicate that have the positive influence of PE, EE, SI, CP, PRI, PRO and BI on customer use intention (UI). Similarly, the positive influences of UF, FE, CN, AF, AD, GE, AP and PPP on customer reuse intention (RI) are indicated as well.","PeriodicalId":38305,"journal":{"name":"International Journal of Electronic Commerce Studies","volume":"11 1","pages":"33-44"},"PeriodicalIF":0.0,"publicationDate":"2020-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46981719","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"HOW TO INCREASE CUSTOMER REPURCHASE INTENTION IN AN ONLINE RETAILING STORE? AN EXTENDED EXPECTATION CONFIRMATORY MODEL","authors":"P. W. Handayani, I. M. E. Ariantana, A. Pinem","doi":"10.7903/ijecs.1721","DOIUrl":"https://doi.org/10.7903/ijecs.1721","url":null,"abstract":"This research investigates factors driving customers repurchase intention for one of Indonesia’s largest online bookstores. Business-to-customer e-commerce has grown in line with the increasing number of internet users in Indonesia. The number of new customers on websites is increasing, but although the investigated company profits more from recurrent customers than new ones, this bookstore has difficulty retaining customers. To address this, we extend the expectation confirmatory model, using the site quality and regret variables. We collected data from customers who had bought products from the company website; the analysis employed the structural equation modeling approach. The results showed that customer satisfaction, customer trust, and regret directly affect repurchase intention. Site quality and confirmation are factors that indirectly affect repurchase intention. To retain existing customers, the company should improve its website design, enhance the payment and delivery options, and add a discussion forum and customer service features.","PeriodicalId":38305,"journal":{"name":"International Journal of Electronic Commerce Studies","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47297095","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Recent Development Trend of Blockchain Technologies: A Patent Analysis","authors":"Yann-Jy Yang, Jiann-Chyau Hwang","doi":"10.7903/ijecs.1931","DOIUrl":"https://doi.org/10.7903/ijecs.1931","url":null,"abstract":"Blockchain is essential for cryptocurrencies, but its use is not limited to cryptocurrency. Blockchain can be used in a wide range of applications. Recently, many blockchain inventions and applications have been proposed, which have received considerable attention from academics, industry practitioners, and the government. However, few studies have analyzed the development of blockchain technology. In this study, a patent analysis of the U.S. patents of blockchain was conducted. With an analysis of 335 patents awarded, a profile of recent blockchain technology development was obtained. The results indicated that three-quarters of the U.S. blockchain patents were originated in the United States. Half of the awarded U.S. patents are from foreign origin, and the proportion of the blockchain patent originated in the United States is more extensive, which revealed that the United States is a leader in the blockchain technology. Furthermore, 14% of blockchain patents were awarded to IBM, indicating that IBM as a technology giant in the blockchain technology. Additionally, word cloud and N-gram were used to reveal the relevant terms and phrases used in the abstracts of blockchain patents.","PeriodicalId":38305,"journal":{"name":"International Journal of Electronic Commerce Studies","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45232432","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Evolution Adoption Technology Theory for E-Commerce","authors":"T. Haryanti, A. P. Subriadi","doi":"10.7903/ijecs.1910","DOIUrl":"https://doi.org/10.7903/ijecs.1910","url":null,"abstract":"","PeriodicalId":38305,"journal":{"name":"International Journal of Electronic Commerce Studies","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71363134","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"HOLLYWOOD MOVIE DATA ANALYSIS BY SOCIAL NETWORK ANALYSIS AND TEXT MINING","authors":"Jong‐Min Kim, Xingyao Xiao, Iksuk Kim","doi":"10.7903/ijecs.1731","DOIUrl":"https://doi.org/10.7903/ijecs.1731","url":null,"abstract":"Analyzing the success of movies has always been a popular research topic in marketing. Movie title can be important enough to attract audience attention. We investigate the relationship between the most frequently used movie title keywords and Return on Investment (ROI) together with movie performance data.","PeriodicalId":38305,"journal":{"name":"International Journal of Electronic Commerce Studies","volume":"11 1","pages":"75-92"},"PeriodicalIF":0.0,"publicationDate":"2020-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71363126","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"New Attack Potential Measurement Method to Kaizen Event for Web Application Security Vulnerabilities","authors":"Kuo-Sui Lin","doi":"10.7903/ijecs.1536","DOIUrl":"https://doi.org/10.7903/ijecs.1536","url":null,"abstract":"With recognition of the importance of web application security, there is a need for research on an action program for measurement and improvement of web application security. Therefore, the main purpose of this study was to formulate a Kaizen program suitable for measurement and improvement of web application security vulnerabilities. An improvement working procedure is introduced to implement the Kaizen program. Further, an augmented attack potential measurement method is proposed to measure the effectiveness of the formulated Kaizen program. The proposed new attack potential measurement method is considered to be an umbrella under which several novel techniques and methods are included, such as OWASP’s web application security vulnerabilities assessment method, ISO/IEC 18045 attack potential ratings method and fuzzy evaluation method. The numerical results of an example are presented to show that the augmented attack potential measurement method is not only comparable but also distinguishable. It is more reasonable and effective than that of the traditional method for measuring web application security improvement. Finally, conclusions are made and suggestions for future work are proposed. To cite this document: Kuo-Sui Lin, \"New Attack Potential Measurement Method to Kaizen Event for Web Application Security Vulnerabilities\", International Journal of Electronic Commerce Studies, Vol.10, No.2, pp.89-112, 2019. Permanent link to this document: http://dx.doi.org/10.7903/ijecs.1536","PeriodicalId":38305,"journal":{"name":"International Journal of Electronic Commerce Studies","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42819020","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Do We Know What Contents Work for Social Commerce? A Case of Customer Engagement in Facebook Brand Pages","authors":"Mathupayas Thongmak","doi":"10.7903/ijecs.1602","DOIUrl":"https://doi.org/10.7903/ijecs.1602","url":null,"abstract":"Social commerce is e-commerce empowered by social media. Good content strategy that takes into account what customers value is important to success, but very little is known about proper content types. The goal of this study was thus to understand the role of post quantity and content types in customer engagement on Facebook pages using content analysis to collect qualitative data and quantitative data. Content types were categorized into two categories and nine sub-categories according to the 4Ps theory along with uses and gratifications theory. More than 1,500 posts from 183 brand pages were analyzed to examine the relationships between overall posts per page in a week, the page’s engagement, and popularity. The results represent the first attempts to explore content types with various established theories. The findings of this study could reflect the post types of brand pages by industries and guide brand page administrators toward effective content strategy. To cite this document: Mathupayas Thongmak, \"Do We Know What Contents Work for Social Commerce? A Case of Customer Engagement in Facebook Brand Pages\", International Journal of Electronic Commerce Studies, Vol.10, No.2, pp.141-174, 2019. Permanent link to this document: http://dx.doi.org/10.7903/ijecs.1602","PeriodicalId":38305,"journal":{"name":"International Journal of Electronic Commerce Studies","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43919284","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Factors Affecting Mobile Shoppers’ Continuation Intention of Coffee Shop Online Store: A Perspective on Consumer Tolerance","authors":"C. Chen, Serhan Demirci","doi":"10.7903/ijecs.1729","DOIUrl":"https://doi.org/10.7903/ijecs.1729","url":null,"abstract":"Previous studies have shown that mobile shoppers’ continuation intention is highly related with whether consumer expectations are confirmed or not. This study demonstrates that the variables related with mobile shopping continuation are navigability, information quality, security, fluency, visual appeal, and reputation, which then can be categorized into three groups as structural, functional, and representational constructs. Building on the perspective of consumer tolerance, mobile shoppers with different shopping orientations are categorized into three groups based on their level of tolerance towards proposed website constructs. The findings indicate that mobile shoppers with utilitarian-orientation will tolerate performance of representational aspects of the coffee shop website, while mobile shoppers with hedonic-orientation will tolerate performance of functional aspects. Our findings provide valuable insight to the owners of coffee shops with online stores to better maintain and apply their budget while developing online stores. To cite this document: Chien-Wen Chen and Serhan Demirci, \"Factors Affecting Mobile Shoppers’ Continuation Intention of Coffee Shop Online Store: A Perspective on Consumer Tolerance\", International Journal of Electronic Commerce Studies, Vol.10, No.2, pp.203-238, 2019. Permanent link to this document: http://dx.doi.org/10.7903/ijecs.1729","PeriodicalId":38305,"journal":{"name":"International Journal of Electronic Commerce Studies","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46559915","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Exploring the Benefits of Social Media Marketing for Brands and Communities","authors":"I. Chiang, Rayson Wong, Chih-hui Huang","doi":"10.7903/ijecs.1547","DOIUrl":"https://doi.org/10.7903/ijecs.1547","url":null,"abstract":"In recent years, social media becomes a new communication channel in marketing. Social media facilitate improved targeting and play a critical role in marketing operations. We collect empirical data that can be used to determine whether social media marketing actually creates brand benefits or increases product sales. We proposed a new model for measuring the effectiveness of social media marketing and explained the benefits created by different brand and user types on social media. By conducting the seemingly unrelated regression estimation (SURE) model, this research collected 1,956 valid samples from the consumers who use the social media marketing. The results show that search goods and experience goods in social media marketing create diverse effective directions in interaction effects. For mobile phone brands other than the iPhone, social benefits were nonsignificant; however, brand benefits for them were significant because of the interplay of benefits.Although scholars and marketers are aware already of the significance of social media marketing, there are no definitive empirical data that can be used to determine whether social media marketing actually creates brand benefits or increases product sales. Moreover, in the past, most scholars have focused on verifying causality among the joining motivation, participation, and benefits for a single social media channel (Algesheimer, Dholakia, and Hermann, 2005; Van Doorn et al., 2010). Discussions about brand and the relationship between user types and benefits in social media marketing research are rare. Therefore, in this study, the benefits of social media marketing were examined by considering seven types of social media users and two types of brands in an attempt to identify the main success factors affecting social media marketing.  To cite this document: I-Ping Chiang, Ray Wong, and Chih-hui Huang, \"Exploring the Benefits of Social Media Marketing for Brands and Communities\", International Journal of Electronic Commerce Studies, Vol.10, No.2, pp.113-140, 2019. Permanent link to this document: http://dx.doi.org/10.7903/ijecs.1547","PeriodicalId":38305,"journal":{"name":"International Journal of Electronic Commerce Studies","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44684630","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}