Social Media Influencer Research: An Bibliometric Analysis

Q3 Computer Science

International Journal of Electronic Commerce Studies Pub Date : 2020-09-11 DOI:10.7903/ijecs.1975

Shu-Chen Chang, Chih-Chien Wang, Chia-Yu Kuo

引用次数: 8

Abstract

The current study identified research trends and theory regarding social media influencers. By searching journals related to social media influencers in the Social Sciences Citation Index and Sciences Citation Index Expanded database in the 20-year period between January 2000 and December 2019, we collected 237 research articles pertaining to social media influencers. From an analysis of these articles, we mapped research trends and identified highly influential articles. The theories used in social media influencer research were also identified. The results provide fundamental insights into research on social media influencers.

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社交媒体影响者研究：文献计量分析

目前的研究确定了关于社交媒体影响者的研究趋势和理论。在2000年1月至2019年12月的20年间，通过在社会科学引文索引和科学引文索引扩展数据库中搜索与社交媒体影响者相关的期刊，我们收集了237篇与社交媒体影响力者有关的研究文章。通过对这些文章的分析，我们绘制了研究趋势图，并确定了极具影响力的文章。还确定了社交媒体影响者研究中使用的理论。研究结果为研究社交媒体影响者提供了基本的见解。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Electronic Commerce Studies Computer Science-Computer Science Applications

CiteScore

1.40

自引率

0.00%

发文量

期刊介绍： The IJECS is a double-blind referred academic journal for all fields of Electronic Commerce. To serve as an international platform, the IJECS encourages manuscript submissions from authors all around the world. As a multi-discipline journal, The IJECS welcome both technology oriented and business oriented electronic commerce research articles. The purpose of the International Journal of Electronic Commerce Studies is to promote electronic commerce research and provide worldwide scholars a place to publish their innovative work in electronic commerce. To be published in the journal, the manuscript must make strong empirical, theoretical, or practical contributions and highlight the significance of the contributions to the electronic commerce field. Thus, preference is given to submissions that test, extend, or build strong theoretical frameworks for electronic commerce theory, electronic commerce system development, and electronic commerce practice. The journal is not tied to any particular national context; the geographic distribution of authors publishing in the journal came from countries around the world. Articles introducing cases of innovative applications in electronic commerce around the world are also published in the journal. The journal provides scholars opportunities to realize the electronic commerce research and development around the world. Articles in the International Journal of Electronic Commerce Studies will include, but are not limited to the following areas.