影响移动购物者咖啡店网络店铺延续意愿的因素:基于消费者容忍度的视角

Q3 Computer Science

International Journal of Electronic Commerce Studies Pub Date : 2019-12-01 DOI:10.7903/ijecs.1729

C. Chen, Serhan Demirci

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引用次数: 9

摘要

先前的研究表明，移动购物者的持续意愿与消费者的期望是否得到证实高度相关。本研究表明，与移动购物持续性相关的变量是可导航性、信息质量、安全性、流畅性、视觉吸引力和声誉，然后可以将其分为三组，即结构、功能和表征结构。基于消费者容忍度的观点，根据不同购物取向的移动购物者对拟议网站结构的容忍度，将其分为三组。研究结果表明，具有功利取向的移动购物者会容忍咖啡店网站代表方面的表现，而具有享乐取向的移动消费者会容忍功能方面的表现。我们的发现为拥有网店的咖啡店老板提供了宝贵的见解，让他们在发展网店的同时更好地维护和应用预算。引用本文：陈建文和德梅尔奇，“影响手机购物者继续咖啡店网店意向的因素：消费者容忍度的视角”，《国际电子商务研究杂志》，2019年第10卷第2期，第203-238页。本文件的永久链接：http://dx.doi.org/10.7903/ijecs.1729

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Factors Affecting Mobile Shoppers’ Continuation Intention of Coffee Shop Online Store: A Perspective on Consumer Tolerance

Previous studies have shown that mobile shoppers’ continuation intention is highly related with whether consumer expectations are confirmed or not. This study demonstrates that the variables related with mobile shopping continuation are navigability, information quality, security, fluency, visual appeal, and reputation, which then can be categorized into three groups as structural, functional, and representational constructs. Building on the perspective of consumer tolerance, mobile shoppers with different shopping orientations are categorized into three groups based on their level of tolerance towards proposed website constructs. The findings indicate that mobile shoppers with utilitarian-orientation will tolerate performance of representational aspects of the coffee shop website, while mobile shoppers with hedonic-orientation will tolerate performance of functional aspects. Our findings provide valuable insight to the owners of coffee shops with online stores to better maintain and apply their budget while developing online stores. To cite this document: Chien-Wen Chen and Serhan Demirci, "Factors Affecting Mobile Shoppers’ Continuation Intention of Coffee Shop Online Store: A Perspective on Consumer Tolerance", International Journal of Electronic Commerce Studies, Vol.10, No.2, pp.203-238, 2019. Permanent link to this document: http://dx.doi.org/10.7903/ijecs.1729

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来源期刊

International Journal of Electronic Commerce Studies Computer Science-Computer Science Applications

CiteScore

1.40

自引率

0.00%

发文量

期刊介绍： The IJECS is a double-blind referred academic journal for all fields of Electronic Commerce. To serve as an international platform, the IJECS encourages manuscript submissions from authors all around the world. As a multi-discipline journal, The IJECS welcome both technology oriented and business oriented electronic commerce research articles. The purpose of the International Journal of Electronic Commerce Studies is to promote electronic commerce research and provide worldwide scholars a place to publish their innovative work in electronic commerce. To be published in the journal, the manuscript must make strong empirical, theoretical, or practical contributions and highlight the significance of the contributions to the electronic commerce field. Thus, preference is given to submissions that test, extend, or build strong theoretical frameworks for electronic commerce theory, electronic commerce system development, and electronic commerce practice. The journal is not tied to any particular national context; the geographic distribution of authors publishing in the journal came from countries around the world. Articles introducing cases of innovative applications in electronic commerce around the world are also published in the journal. The journal provides scholars opportunities to realize the electronic commerce research and development around the world. Articles in the International Journal of Electronic Commerce Studies will include, but are not limited to the following areas.