SET-TOP BOX AND ITS PENETRATION IN THE HOME CONSOLE MARKET

Q3 Computer Science

International Journal of Electronic Commerce Studies Pub Date : 2020-06-30 DOI:10.7903/ijecs.1645

Tuan-Vinh Le, Chih-Chin Liang

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引用次数: 0

Abstract

Based on the structure of Unified Theory of Acceptance and use of technology model (UTAUT) and Perceived Value and Loyalty model (PVL), this study developed two new models, New Technology Device Acceptance model (NTDA) and Technology Experience and Loyalty model (TEL) in order to investigate the customer intention to use (before purchase) and reuse intention (after purchase) the set-top box. Before the purchase of a set-top box, this research combines the variables “performance expectancy (PE)”, “effort expectancy (EE)”, “social influence (SI)”, “competitive product (CP)”, “price (PRI)”, “promotion (PRO)” and “behavioral intention (BI)” in NTDA model to reflect consumer intention to use the set-top box. After the purchase of a set-top box, this research combines the variables “usefulness (UF)”, “facilitating effect (FE)”, “connectedness (CN)”, “access flexibility (AF)”, “application development (AD)”, “game experience (GE)”, “application price (AP)” and “post purchase promotion (PPP)” in TEL model to reflect consumer intention to reuse the set-top box. The analytical results indicate that have the positive influence of PE, EE, SI, CP, PRI, PRO and BI on customer use intention (UI). Similarly, the positive influences of UF, FE, CN, AF, AD, GE, AP and PPP on customer reuse intention (RI) are indicated as well.

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机顶盒及其在家用主机市场的渗透

基于技术接受与使用统一理论模型（UTAUT）和感知价值与忠诚度模型（PVL）的结构，本研究开发了两个新模型，即新技术设备接受模型（NTDA）和技术体验与忠诚度模型。在购买机顶盒之前，本研究将NTDA模型中的变量“性能预期（PE）”、“努力预期（EE）”、社会影响（SI）”、竞争产品（CP）、价格（PRI）、促销（PRO）和行为意图（BI）”相结合，以反映消费者使用机顶盒的意图。在购买机顶盒后，本研究将TEL模型中的变量“有用性（UF）”、“促进效果（FE）”、”连通性（CN）“、访问灵活性（AF）”、应用程序开发（AD）“、游戏体验（GE）”、申请价格（AP）“和”购买后促销（PPP）“结合起来，以反映消费者对机顶盒重复使用的意图。分析结果表明，PE、EE、SI、CP、PRI、PRO和BI对用户使用意愿有正向影响。同样，UF、FE、CN、AF、AD、GE、AP和PPP也对客户重用意图（RI）产生了积极影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Electronic Commerce Studies Computer Science-Computer Science Applications

CiteScore

1.40

自引率

0.00%

发文量

期刊介绍： The IJECS is a double-blind referred academic journal for all fields of Electronic Commerce. To serve as an international platform, the IJECS encourages manuscript submissions from authors all around the world. As a multi-discipline journal, The IJECS welcome both technology oriented and business oriented electronic commerce research articles. The purpose of the International Journal of Electronic Commerce Studies is to promote electronic commerce research and provide worldwide scholars a place to publish their innovative work in electronic commerce. To be published in the journal, the manuscript must make strong empirical, theoretical, or practical contributions and highlight the significance of the contributions to the electronic commerce field. Thus, preference is given to submissions that test, extend, or build strong theoretical frameworks for electronic commerce theory, electronic commerce system development, and electronic commerce practice. The journal is not tied to any particular national context; the geographic distribution of authors publishing in the journal came from countries around the world. Articles introducing cases of innovative applications in electronic commerce around the world are also published in the journal. The journal provides scholars opportunities to realize the electronic commerce research and development around the world. Articles in the International Journal of Electronic Commerce Studies will include, but are not limited to the following areas.