{"title":"SET-TOP BOX AND ITS PENETRATION IN THE HOME CONSOLE MARKET","authors":"Tuan-Vinh Le, Chih-Chin Liang","doi":"10.7903/ijecs.1645","DOIUrl":null,"url":null,"abstract":"Based on the structure of Unified Theory of Acceptance and use of technology model (UTAUT) and Perceived Value and Loyalty model (PVL), this study developed two new models, New Technology Device Acceptance model (NTDA) and Technology Experience and Loyalty model (TEL) in order to investigate the customer intention to use (before purchase) and reuse intention (after purchase) the set-top box. Before the purchase of a set-top box, this research combines the variables “performance expectancy (PE)”, “effort expectancy (EE)”, “social influence (SI)”, “competitive product (CP)”, “price (PRI)”, “promotion (PRO)” and “behavioral intention (BI)” in NTDA model to reflect consumer intention to use the set-top box. After the purchase of a set-top box, this research combines the variables “usefulness (UF)”, “facilitating effect (FE)”, “connectedness (CN)”, “access flexibility (AF)”, “application development (AD)”, “game experience (GE)”, “application price (AP)” and “post purchase promotion (PPP)” in TEL model to reflect consumer intention to reuse the set-top box. The analytical results indicate that have the positive influence of PE, EE, SI, CP, PRI, PRO and BI on customer use intention (UI). Similarly, the positive influences of UF, FE, CN, AF, AD, GE, AP and PPP on customer reuse intention (RI) are indicated as well.","PeriodicalId":38305,"journal":{"name":"International Journal of Electronic Commerce Studies","volume":"11 1","pages":"33-44"},"PeriodicalIF":0.0000,"publicationDate":"2020-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Electronic Commerce Studies","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.7903/ijecs.1645","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"Computer Science","Score":null,"Total":0}
引用次数: 0
Abstract
Based on the structure of Unified Theory of Acceptance and use of technology model (UTAUT) and Perceived Value and Loyalty model (PVL), this study developed two new models, New Technology Device Acceptance model (NTDA) and Technology Experience and Loyalty model (TEL) in order to investigate the customer intention to use (before purchase) and reuse intention (after purchase) the set-top box. Before the purchase of a set-top box, this research combines the variables “performance expectancy (PE)”, “effort expectancy (EE)”, “social influence (SI)”, “competitive product (CP)”, “price (PRI)”, “promotion (PRO)” and “behavioral intention (BI)” in NTDA model to reflect consumer intention to use the set-top box. After the purchase of a set-top box, this research combines the variables “usefulness (UF)”, “facilitating effect (FE)”, “connectedness (CN)”, “access flexibility (AF)”, “application development (AD)”, “game experience (GE)”, “application price (AP)” and “post purchase promotion (PPP)” in TEL model to reflect consumer intention to reuse the set-top box. The analytical results indicate that have the positive influence of PE, EE, SI, CP, PRI, PRO and BI on customer use intention (UI). Similarly, the positive influences of UF, FE, CN, AF, AD, GE, AP and PPP on customer reuse intention (RI) are indicated as well.
期刊介绍:
The IJECS is a double-blind referred academic journal for all fields of Electronic Commerce. To serve as an international platform, the IJECS encourages manuscript submissions from authors all around the world. As a multi-discipline journal, The IJECS welcome both technology oriented and business oriented electronic commerce research articles. The purpose of the International Journal of Electronic Commerce Studies is to promote electronic commerce research and provide worldwide scholars a place to publish their innovative work in electronic commerce. To be published in the journal, the manuscript must make strong empirical, theoretical, or practical contributions and highlight the significance of the contributions to the electronic commerce field. Thus, preference is given to submissions that test, extend, or build strong theoretical frameworks for electronic commerce theory, electronic commerce system development, and electronic commerce practice. The journal is not tied to any particular national context; the geographic distribution of authors publishing in the journal came from countries around the world. Articles introducing cases of innovative applications in electronic commerce around the world are also published in the journal. The journal provides scholars opportunities to realize the electronic commerce research and development around the world. Articles in the International Journal of Electronic Commerce Studies will include, but are not limited to the following areas.