集体智慧与认知失调视角下社会购物行为的影响

Q3 Computer Science

International Journal of Electronic Commerce Studies Pub Date : 2021-02-01 DOI:10.7903/IJECS.1737

I. Chiang, C. C. Liang, Wan Yang

{"title":"集体智慧与认知失调视角下社会购物行为的影响","authors":"I. Chiang, C. C. Liang, Wan Yang","doi":"10.7903/IJECS.1737","DOIUrl":null,"url":null,"abstract":"People increasingly depend on the consumer experiences of a virtual community when making purchasing decisions. Potential consumers search for different types of electronic word of mouth when choosing a product to purchase. Social shopping has numerous advantages including community-based interaction and the sharing of consumer experiences; however, few studies have focused on measuring the effects of social shopping. This study established a conceptual framework for measuring the effects of social shopping activities, comprising the key elements of (1) the perceptions of social shopping activities, (2) collective intelligence and dissonance, and (3) the consequences of social shopping. This study collected 836 valid Internet user responses to an online survey. Partial least squares regression was used to analyze the relationship between the elements and to measure the effects in different social shopping stimuli.","PeriodicalId":38305,"journal":{"name":"International Journal of Electronic Commerce Studies","volume":" ","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2021-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":"{\"title\":\"Effects of Social Shopping Behavior from the Perspective of Collective Intelligence and Dissonance\",\"authors\":\"I. Chiang, C. C. Liang, Wan Yang\",\"doi\":\"10.7903/IJECS.1737\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"People increasingly depend on the consumer experiences of a virtual community when making purchasing decisions. Potential consumers search for different types of electronic word of mouth when choosing a product to purchase. Social shopping has numerous advantages including community-based interaction and the sharing of consumer experiences; however, few studies have focused on measuring the effects of social shopping. This study established a conceptual framework for measuring the effects of social shopping activities, comprising the key elements of (1) the perceptions of social shopping activities, (2) collective intelligence and dissonance, and (3) the consequences of social shopping. This study collected 836 valid Internet user responses to an online survey. Partial least squares regression was used to analyze the relationship between the elements and to measure the effects in different social shopping stimuli.\",\"PeriodicalId\":38305,\"journal\":{\"name\":\"International Journal of Electronic Commerce Studies\",\"volume\":\" \",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2021-02-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"International Journal of Electronic Commerce Studies\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.7903/IJECS.1737\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"Computer Science\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Electronic Commerce Studies","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.7903/IJECS.1737","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"Computer Science","Score":null,"Total":0}

引用次数: 1

摘要

人们在做出购买决策时越来越依赖虚拟社区的消费者体验。潜在消费者在选择购买产品时会搜索不同类型的电子口碑。社交购物有许多优势，包括基于社区的互动和消费者体验的共享；然而，很少有研究关注社交购物的影响。本研究建立了一个衡量社交购物活动影响的概念框架，包括（1）对社交购物活动的感知，（2）集体智能和不和谐，以及（3）社交购物的后果等关键要素。这项研究收集了836名互联网用户对在线调查的有效回复。偏最小二乘回归用于分析元素之间的关系，并测量不同社会购物刺激的影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文本刊更多论文

Effects of Social Shopping Behavior from the Perspective of Collective Intelligence and Dissonance

People increasingly depend on the consumer experiences of a virtual community when making purchasing decisions. Potential consumers search for different types of electronic word of mouth when choosing a product to purchase. Social shopping has numerous advantages including community-based interaction and the sharing of consumer experiences; however, few studies have focused on measuring the effects of social shopping. This study established a conceptual framework for measuring the effects of social shopping activities, comprising the key elements of (1) the perceptions of social shopping activities, (2) collective intelligence and dissonance, and (3) the consequences of social shopping. This study collected 836 valid Internet user responses to an online survey. Partial least squares regression was used to analyze the relationship between the elements and to measure the effects in different social shopping stimuli.

求助全文

通过发布文献求助，成功后即可免费获取论文全文。去求助

来源期刊

International Journal of Electronic Commerce Studies Computer Science-Computer Science Applications

CiteScore

1.40

自引率

0.00%

发文量

期刊介绍： The IJECS is a double-blind referred academic journal for all fields of Electronic Commerce. To serve as an international platform, the IJECS encourages manuscript submissions from authors all around the world. As a multi-discipline journal, The IJECS welcome both technology oriented and business oriented electronic commerce research articles. The purpose of the International Journal of Electronic Commerce Studies is to promote electronic commerce research and provide worldwide scholars a place to publish their innovative work in electronic commerce. To be published in the journal, the manuscript must make strong empirical, theoretical, or practical contributions and highlight the significance of the contributions to the electronic commerce field. Thus, preference is given to submissions that test, extend, or build strong theoretical frameworks for electronic commerce theory, electronic commerce system development, and electronic commerce practice. The journal is not tied to any particular national context; the geographic distribution of authors publishing in the journal came from countries around the world. Articles introducing cases of innovative applications in electronic commerce around the world are also published in the journal. The journal provides scholars opportunities to realize the electronic commerce research and development around the world. Articles in the International Journal of Electronic Commerce Studies will include, but are not limited to the following areas.