Journal of International Food and Agribusiness Marketing最新文献_第6页

Marketing Efficiency among Gender-Based Decision-Making Farm Households in Southern Ethiopia 埃塞俄比亚南部基于性别的决策农户的营销效率

Journal of International Food and Agribusiness Marketing Pub Date : 2021-04-28 DOI: 10.1080/08974438.2021.1911906

G. Gebre, H. Isoda, Yuichiro Amekawa, D. Rahut, Hisako Nomura, Takaaki Watanabe

{"title":"Marketing Efficiency among Gender-Based Decision-Making Farm Households in Southern Ethiopia","authors":"G. Gebre, H. Isoda, Yuichiro Amekawa, D. Rahut, Hisako Nomura, Takaaki Watanabe","doi":"10.1080/08974438.2021.1911906","DOIUrl":"https://doi.org/10.1080/08974438.2021.1911906","url":null,"abstract":"Abstract This study examines the effect of gender on marketing efficiency among maize producing households using data collected in the Dawuro zone, southern Ethiopia. Results indicate that the amount of maize assigned to the first ranked (most efficient) channel for male, female and joint decision-making households is significantly larger than that of the second, third, and fourth ranked channels, respectively. Significant results vary across gender categories at the same stage of marketing channel. Female decision-making households receive a lower producer price, as well as cover higher marketing costs and margins of middlemen, as compared to male and joint decision-makers at the same stage of the marketing channel. This study also found a limited financial ability for local institutions to establish maize storages in the study area. There is a need for an integrated agricultural marketing information system that would help female decision-making maize producers to better engage in available market opportunities.","PeriodicalId":35464,"journal":{"name":"Journal of International Food and Agribusiness Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-04-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08974438.2021.1911906","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49666455","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 5

Age-specific Differences in Food and Stimulant Consumption in Germany and Their Marketing Implications 德国食品和兴奋剂消费的年龄差异及其营销意义

Journal of International Food and Agribusiness Marketing Pub Date : 2021-04-18 DOI: 10.1080/08974438.2021.1905132

Gerald Oeser

{"title":"Age-specific Differences in Food and Stimulant Consumption in Germany and Their Marketing Implications","authors":"Gerald Oeser","doi":"10.1080/08974438.2021.1905132","DOIUrl":"https://doi.org/10.1080/08974438.2021.1905132","url":null,"abstract":"Abstract Elder food consumers have been a growing and attractive target group for the food industry for quite some time. Yet so far there have only been isolated, narrow comparisons of this target groups’ food consumption to that of younger consumers. This paper provides an in-depth analysis of data gathered by the German Federal Statistical Office. It analyzes income and consumption sample data using multivariate analysis of variance to identify, in quantitative and monetary units, statistically significant differences in the food consumption of elder consumers compared to younger ones. At the same time, foods that are specifically consumed by these two age groups have been highlighted using discriminant analysis. Managerial implications have then been derived for food producers, marketers and retailers to reach the age groups under review more effectively and more efficiently. With Germany’s second-largest and third-oldest population in Europe, its largest food and drinks market in the European Union and the most competitive European food retail sector, the results will also be relevant to international researchers and managers and will encourage further research in related fields.","PeriodicalId":35464,"journal":{"name":"Journal of International Food and Agribusiness Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-04-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08974438.2021.1905132","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47543226","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Linking Dark Chocolate Product Attributes, Consumer Preferences, and Consumer Utility: Impact of Quality Labels, Cocoa Content, Chocolate Origin, and Price 将黑巧克力产品属性、消费者偏好和消费者效用联系起来：质量标签、可可含量、巧克力产地和价格的影响

Journal of International Food and Agribusiness Marketing Pub Date : 2021-04-14 DOI: 10.1080/08974438.2021.1908924

W. Sepúlveda, M. Maza, Pilar Uldemolins, Elio G. Cantos-Zambrano, Irinuska Ureta

引用次数: 10

Preferences and Willingness to Pay for Yogurt Product Attributes Among Urban Consumers in Kenya 肯尼亚城市消费者对酸奶产品属性的偏好和支付意愿

Journal of International Food and Agribusiness Marketing Pub Date : 2021-04-07 DOI: 10.1080/08974438.2021.1902449

J. Ateka, R. Mbeche, Forah M. Obebo, D. Sila

引用次数: 4

Consumer Self-Confidence in Green Foods: An Investigation of the Role of Ecolabels Using the Theory of Planned Behavior and Market Segmentation 消费者对绿色食品的信心:利用计划行为理论和市场细分研究生态标签的作用

Journal of International Food and Agribusiness Marketing Pub Date : 2021-04-07 DOI: 10.1080/08974438.2021.1901826

Clare D'souza, M. Taghian, Vanessa Apaolaza, Patrick Hartmann, A. Brouwer, B. Chowdhury

引用次数: 6

An Explorative Study of Key Factors Driving Italian Consumers’ Willingness to Eat Edible Seaweed 意大利消费者食用海藻意愿关键因素的探索性研究

Journal of International Food and Agribusiness Marketing Pub Date : 2021-04-07 DOI: 10.1080/08974438.2021.1904082

N. Palmieri, M. Forleo

{"title":"An Explorative Study of Key Factors Driving Italian Consumers’ Willingness to Eat Edible Seaweed","authors":"N. Palmieri, M. Forleo","doi":"10.1080/08974438.2021.1904082","DOIUrl":"https://doi.org/10.1080/08974438.2021.1904082","url":null,"abstract":"Abstract Seaweed is an important source of nutrients and their consumption is considered an environmentally sustainable option. The study aims to contribute to the current literature exploring factors most capable of impacting on Italian consumers’ willingness to eat seaweed. Data were collected from a sample of 257 consumers in Italy by using a web-based survey and, after a factor analysis, a binary logistic regression model was applied. Even if the study shows an explorative approach, due to non-representative nature of the sample, findings suggest that there should be a potential for increasing seaweed consumption and production. Indeed, more information about seaweed organoleptic and nutritional characteristics, opportunities to find it in a menu, at gastronomic events or previous satisfactory eating experiences, should increase the grade of acceptance of this food in consumers. The study findings allow several implications for market interventions. In fact, promotional and informational tools could be usefully applied to satisfy consumers’ need of information. On the other hand, marketing tools, by improving the accessibility of this novel food through distributional channels, could be useful for supporting the development of a market niche, which up until now has been left unexplored in Italy.","PeriodicalId":35464,"journal":{"name":"Journal of International Food and Agribusiness Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-04-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08974438.2021.1904082","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43805896","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 11

Evaluating the Inclusion of Words and/or Pictures in Best-Worst Scaling Experiments 在最佳最差缩放实验中评估文字和/或图片的包含

Journal of International Food and Agribusiness Marketing Pub Date : 2021-04-04 DOI: 10.1080/08974438.2021.1900014

C. Bir, John Lai, N. Thompson, N. Widmar

{"title":"Evaluating the Inclusion of Words and/or Pictures in Best-Worst Scaling Experiments","authors":"C. Bir, John Lai, N. Thompson, N. Widmar","doi":"10.1080/08974438.2021.1900014","DOIUrl":"https://doi.org/10.1080/08974438.2021.1900014","url":null,"abstract":"Abstract Two best-worst scaling (BWS) experiments, one including only pictures and one including both pictures and descriptive words, were used to rank consumer preference for tomatoes with varying attributes in a nationally representative sample of 1,200 US residents. To the authors’ knowledge, this is the first implementation of a fully pictorial-based BWS experiment. Relative preference among pictures of tomatoes in different retailing/production scenarios were analyzed and results between pictures that did and did not include descriptive words were compared. The experiment resulted in relative rankings that were statistically different between the BWS experiments. Further analysis evaluated word associations of respondents for the tomato pictures, establishing the foundation that, at least in one instance, lack of agreement existed regarding pictorial content. The potential for varying ranking of products or attributes when pictures versus text are used to convey related meaning/messaging has implications for the marketing and conveyance of product attributes.","PeriodicalId":35464,"journal":{"name":"Journal of International Food and Agribusiness Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-04-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08974438.2021.1900014","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44699686","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Individual and Socio-Cultural Factors as Driving Forces of the Purchase Intention for Organic Food by Middle Class Consumers in Indonesia 印尼中产阶级消费者购买有机食品意愿的个人和社会文化因素

Journal of International Food and Agribusiness Marketing Pub Date : 2021-03-31 DOI: 10.1080/08974438.2021.1900015

M. Najib, U. Sumarwan, Stevia Septiani, H. Waibel, D. Suhartanto, F. Fahma

引用次数: 15

Establishing Linkages Between Consumer Fish Knowledge and Demand for Fillet Attributes in Brazilian Supermarkets 建立消费者鱼类知识与巴西超市鱼片属性需求之间的联系

Journal of International Food and Agribusiness Marketing Pub Date : 2021-03-28 DOI: 10.1080/08974438.2021.1900016

R. M. V. Flores, N. Widmar, K. Quagrainie, P. Preckel, Manoel Xavier Pedroza Filho

{"title":"Establishing Linkages Between Consumer Fish Knowledge and Demand for Fillet Attributes in Brazilian Supermarkets","authors":"R. M. V. Flores, N. Widmar, K. Quagrainie, P. Preckel, Manoel Xavier Pedroza Filho","doi":"10.1080/08974438.2021.1900016","DOIUrl":"https://doi.org/10.1080/08974438.2021.1900016","url":null,"abstract":"Abstract Seafood supply chains, from farmers to supermarkets selling direct to consumers, must understand consumer demand for product attributes to ensure production and availability of desired products. Tilapia and tambaqui, the two most important farmed fish species in the Brazilian market, are studied to provide insight into consumer demand for fish fillet attributes. Consumers’ willingness to pay (WTP) was estimated while taking consumer demographics into account for each of the five Brazilian regions. A random parameters logit model was used to analyze data from discrete choice experiments conducted in-person at supermarket seafood counters. On average, Brazilian fish fillet consumers prefer tilapia to tambaqui, and fresh to frozen. Preferences for fillet attributes were found to be related to knowledge about fish. This study is the first known analysis of national seafood preferences considering factors such as product form, species, and familiarity with fish and fish products in multiple geographic regions of Brazil.","PeriodicalId":35464,"journal":{"name":"Journal of International Food and Agribusiness Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-03-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08974438.2021.1900016","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47609857","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 6

The Influence of Product Quality on Export Performance: Eco-Efficient Value in South African Peach and Nectarine Fresh Exports 产品质量对出口绩效的影响：南非桃和油桃新鲜出口的生态有效价值

Journal of International Food and Agribusiness Marketing Pub Date : 2021-03-28 DOI: 10.1080/08974438.2021.1900017

C. Tsvakirai, T. Mosikari

{"title":"The Influence of Product Quality on Export Performance: Eco-Efficient Value in South African Peach and Nectarine Fresh Exports","authors":"C. Tsvakirai, T. Mosikari","doi":"10.1080/08974438.2021.1900017","DOIUrl":"https://doi.org/10.1080/08974438.2021.1900017","url":null,"abstract":"Abstract This study evaluates the role of quality in influencing export earnings. It argues that different types of product attributes confer different quality features and these features provide diverse consumer value which influence the export product’s market performance. The gravity model is used to regress export earnings against indices measuring product value propositions, as well as economic, demographic, demand and trade regulation indicators. It uses data from South Africa’s fresh peach and nectarine exports and 21 trading partners for the period between 2001 and 2017. The study’s results show that improvements in the delivery of esthetic quality were associated with increases in export earnings. On the other hand, improvements in eco-efficiency (sustainable production and consumption) and the delivery off-season fruit were associated with lower export earnings. The results reiterate the importance of providing consumer value, the provision of communication for any additional environmental quality-upgrades and consensus in quality definitions with importing countries.","PeriodicalId":35464,"journal":{"name":"Journal of International Food and Agribusiness Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-03-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08974438.2021.1900017","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45728392","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1