Journal of International Food and Agribusiness Marketing最新文献

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Consumer Acceptance of Insects as Food: Revision of Food Neophobia Scales 消费者对昆虫作为食物的接受程度:修订食物恐惧症量表
Journal of International Food and Agribusiness Marketing Pub Date : 2021-03-10 DOI: 10.1080/08974438.2021.1889733
C. A. Gómez-Luciano, Félix R. Rondón Domínguez, F. Vriesekoop, B. Urbano
{"title":"Consumer Acceptance of Insects as Food: Revision of Food Neophobia Scales","authors":"C. A. Gómez-Luciano, Félix R. Rondón Domínguez, F. Vriesekoop, B. Urbano","doi":"10.1080/08974438.2021.1889733","DOIUrl":"https://doi.org/10.1080/08974438.2021.1889733","url":null,"abstract":"Abstract This study aimed to get insight into the acceptance of insects as food using neophobia descriptors. Data were collected through questionnaires applied to a Spanish-Dominican sample. Models were created using binary logistic regression, and determinants of acceptance of insects as food were obtained. The results reveal that Dominicans presented the highest food neophobia and the lowest acceptance of insects as food. The openness to eat almost anything is the positive determinant in Spain for accepting insects as food, while in the Dominican Republic to overstate the benefits of the new food technologies. Principal component analysis was used to calculate the optimal number of descriptors in the neophobia scales; 3–5 descriptors could be removed. Marketers can use these results to better understand how to market insect-based products considering different contexts.","PeriodicalId":35464,"journal":{"name":"Journal of International Food and Agribusiness Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-03-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08974438.2021.1889733","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43681945","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 6
Influencing Unplanned Discretionary Purchases Through Shopper Marketing: An Exploratory Field Study of Australian Oysters 通过购物者营销影响非计划自由选择购买:澳大利亚牡蛎的探索性实地研究
Journal of International Food and Agribusiness Marketing Pub Date : 2021-02-22 DOI: 10.1080/08974438.2021.1883177
Aimee S. Riedel, M. Lawley
{"title":"Influencing Unplanned Discretionary Purchases Through Shopper Marketing: An Exploratory Field Study of Australian Oysters","authors":"Aimee S. Riedel, M. Lawley","doi":"10.1080/08974438.2021.1883177","DOIUrl":"https://doi.org/10.1080/08974438.2021.1883177","url":null,"abstract":"Abstract This paper studies the effectiveness of shopper marketing strategies on influencing unplanned discretionary purchases. This is achieved through a real-world exploratory field study of a retail product, oysters, promoted through a shopper marketing campaign over 10 weeks. In-store demonstrations, presentation trays, information leaflets and posters are employed to influence shopper behavior instore. Data is collected through a triangulation approach from sales reports, consumer responses and retailer interviews. Results indicate that shopper marketing is effective at influencing sales with in-store demonstrations creating the greatest influence.","PeriodicalId":35464,"journal":{"name":"Journal of International Food and Agribusiness Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-02-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08974438.2021.1883177","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49417398","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
COVID-19: Pre-Purchase Trust and Health Risk Impact on M-Commerce Experience – Young Customers Experience on Food Purchasing 新冠肺炎:采购前信任和健康风险对移动商务体验的影响——年轻客户对食品采购的体验
Journal of International Food and Agribusiness Marketing Pub Date : 2021-02-17 DOI: 10.1080/08974438.2021.1880514
D. Suhartanto, Ani Kartikasari, M. Najib, G. Leo
{"title":"COVID-19: Pre-Purchase Trust and Health Risk Impact on M-Commerce Experience – Young Customers Experience on Food Purchasing","authors":"D. Suhartanto, Ani Kartikasari, M. Najib, G. Leo","doi":"10.1080/08974438.2021.1880514","DOIUrl":"https://doi.org/10.1080/08974438.2021.1880514","url":null,"abstract":"Abstract This study evaluates the impact of pre-purchase trust and health risk on young customer experience and satisfaction with online food purchasing during the COVID-19 pandemic, by integrating the valence theoretical framework and quality-based behavioral model. Using an online survey, data were gathered from 444 customers in the Indonesian region of Bandung. This study reveals that incorporating pre-purchase trust and health risks offers a new understanding of young customers’ experience and satisfaction with online food purchasing. The result of this study suggests that the proposed integrated model provides a better understanding of young customer experience in purchasing food through mobile apps.","PeriodicalId":35464,"journal":{"name":"Journal of International Food and Agribusiness Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-02-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08974438.2021.1880514","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48160433","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 19
Drivers of Repurchase Intention of Organic Food in India: Role of Perceived Consumer Social Responsibility, Price, Value, and Quality 印度有机食品回购意向的驱动因素:感知消费者社会责任、价格、价值和质量的作用
Journal of International Food and Agribusiness Marketing Pub Date : 2021-01-11 DOI: 10.1080/08974438.2020.1869135
Swati Singh, S. Alok
{"title":"Drivers of Repurchase Intention of Organic Food in India: Role of Perceived Consumer Social Responsibility, Price, Value, and Quality","authors":"Swati Singh, S. Alok","doi":"10.1080/08974438.2020.1869135","DOIUrl":"https://doi.org/10.1080/08974438.2020.1869135","url":null,"abstract":"Abstract Sustainable consumption and organic food demand are increasing at a rapid rate in emerging economies. This research studies the repurchase intention toward organic food in the Indian context and employs a cross-sectional survey technique (n = 450). The study analyses the role of perceived consumer social responsibility, price, value, and quality in repurchase intention through structural equation modeling using PLS-SEM. Findings suggest that perceived price fairness and perceived value have a significant influence on repurchase intention; perceived consumer social responsibility positively influences perceived price fairness and perceived quality. Interestingly, the relationship between perceived quality and repurchase intention was not significant; however, the indirect effect of perceived quality was found significant. Furthermore, the mediating role of perceived value was established in the relationship of perceived price fairness and repurchase intention as well as perceived quality and repurchase intention, signifying the importance of perceived value for Indian consumers.","PeriodicalId":35464,"journal":{"name":"Journal of International Food and Agribusiness Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-01-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08974438.2020.1869135","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45931255","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 15
School Feeding Programs in Brazil: A Case Study of Vegetables Distribution using Social Network Analysis in Mogi das Cruzes City 巴西学校供餐计划:基于社会网络分析的莫吉达斯克鲁斯市蔬菜分配案例研究
Journal of International Food and Agribusiness Marketing Pub Date : 2021-01-04 DOI: 10.1080/08974438.2020.1857893
João Roberto Maiellaro, João Gilberto Mendes dos Reis, O. Vendrametto, Fernando Juabre Muçouçah
{"title":"School Feeding Programs in Brazil: A Case Study of Vegetables Distribution using Social Network Analysis in Mogi das Cruzes City","authors":"João Roberto Maiellaro, João Gilberto Mendes dos Reis, O. Vendrametto, Fernando Juabre Muçouçah","doi":"10.1080/08974438.2020.1857893","DOIUrl":"https://doi.org/10.1080/08974438.2020.1857893","url":null,"abstract":"Abstract School feeding programs have been used in several countries to confront malnutrition and keep children in school. This study investigates the issues management and logistics of the vegetables acquired from local family farms and distributed to 203 schools in Mogi das Cruzes city, São Paulo, Brazil. Using SNA metrics and field research we analyzed the vegetables distribution pattern in 2017 year. The results show that while the production decision is a farmer's prerogative, the decision to acquire vegetables is connected to school staff, and children's consumption and this fact causes an unbalanced logistics flow increasing food waste and acquisition costs.","PeriodicalId":35464,"journal":{"name":"Journal of International Food and Agribusiness Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-01-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08974438.2020.1857893","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44027968","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Brands, Labels, and Product Longevity: The Case of Salmon in UK Grocery Retailing 品牌、标签和产品寿命:三文鱼在英国杂货零售业的案例
Journal of International Food and Agribusiness Marketing Pub Date : 2021-01-01 DOI: 10.1080/08974438.2020.1860857
F. Asche, Geir Sogn-Grundvåg, Dengjun Zhang, A. Cojocaru, James A. Young
{"title":"Brands, Labels, and Product Longevity: The Case of Salmon in UK Grocery Retailing","authors":"F. Asche, Geir Sogn-Grundvåg, Dengjun Zhang, A. Cojocaru, James A. Young","doi":"10.1080/08974438.2020.1860857","DOIUrl":"https://doi.org/10.1080/08974438.2020.1860857","url":null,"abstract":"Abstract In recent years, the number of ecolabels and country-of-origin labels has grown substantially in seafood markets globally. This makes it more difficult for retailers and producers to communicate and demonstrate their differentiating claims to consumers. In addition, it has recently been suggested that there are both costs and supply chain benefits associated with labeling. This paper uses duration analysis to investigate factors that influence product longevity for salmon in grocery retailing. Product longevity influences cost as a prolonged product lifetime reduces costs related to product development and marketing. As has been found for wild-caught whitefish, different retail chains appear to vary in their product labeling strategies. However, in contrast to wild fish, farmed salmon with ecolabels or domestic country-of-origin labels appear to have shorter product life cycles compared to products without ecolabels or with foreign country-of-origin labeling. This is most likely due to the higher control of the production process found in aquaculture.","PeriodicalId":35464,"journal":{"name":"Journal of International Food and Agribusiness Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08974438.2020.1860857","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44504424","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 6
Increasing Local Fish Consumption: A Bayesian Belief Network Analysis 当地鱼类消费量的增长:贝叶斯信念网络分析
Journal of International Food and Agribusiness Marketing Pub Date : 2021-01-01 DOI: 10.1080/08974438.2020.1860853
Samantha Paredes, S. Pascoe, L. Coglan, Carol Richards
{"title":"Increasing Local Fish Consumption: A Bayesian Belief Network Analysis","authors":"Samantha Paredes, S. Pascoe, L. Coglan, Carol Richards","doi":"10.1080/08974438.2020.1860853","DOIUrl":"https://doi.org/10.1080/08974438.2020.1860853","url":null,"abstract":"Abstract The impact of the recent coronavirus pandemic on world seafood trade highlighted the vulnerability of the industry to international shocks and prompted calls for more diverse supply chains. In this paper, we assess the potential for increasing supplies of currently exported fish products to the local market using a Bayesian belief network model. Based on a survey of over 1000 Queensland residents, we determine the key drivers of consumption of locally produced fish and highlight the potential to engage in marketing strategies that bring the consumer closer to locally produced product (e.g. community supported fishery).","PeriodicalId":35464,"journal":{"name":"Journal of International Food and Agribusiness Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08974438.2020.1860853","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43670569","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
JIFAM Special Issue on Seafood Marketing JIFAM海鲜营销特刊
Journal of International Food and Agribusiness Marketing Pub Date : 2021-01-01 DOI: 10.1080/08974438.2020.1871247
T. Altintzoglou
{"title":"JIFAM Special Issue on Seafood Marketing","authors":"T. Altintzoglou","doi":"10.1080/08974438.2020.1871247","DOIUrl":"https://doi.org/10.1080/08974438.2020.1871247","url":null,"abstract":"The six papers in this special issue cover a broad range of scientific topics, theories and methods that are relevant to seafood marketing at both business-to-business and consumer levels. The special issue starts with a review of current issues related to e-commerce for seafood products and the need for more product-specific attention. Consideration is then given to innovation and knowledge exchange in small-scale fisheries and aquaculture and the need for marketing strategies and decision-making in these contexts. The special issue then moves on to discuss the power of retailers and their branding strategies for wild and farmed seafood and its effect on product longevity. A central factor that influences consumer choices for seafood is quality. Reflecting this, a consumer-based quality framework and how it could support producers in providing products that are liked is the focus of the fourth paper in this special issue. However, quality alone is never enough, and the following (fifth) paper adds to the discussion by examining how to target consumers with the right presentation of product sustainability. The last paper touches upon the current market situation during the COVID-19 pandemic and its influence on consumer preferences for locally produced seafood.","PeriodicalId":35464,"journal":{"name":"Journal of International Food and Agribusiness Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08974438.2020.1871247","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47403777","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
How the Structure of Benefits for Sustainably Raised Seafood May Differ in the USA: Implications for Wider Market Adoption 在美国,可持续养殖海产品的利益结构可能会有何不同:对更广泛的市场采用的影响
Journal of International Food and Agribusiness Marketing Pub Date : 2021-01-01 DOI: 10.1080/08974438.2020.1860856
Mark F. Lang, A. C. Rodrigues
{"title":"How the Structure of Benefits for Sustainably Raised Seafood May Differ in the USA: Implications for Wider Market Adoption","authors":"Mark F. Lang, A. C. Rodrigues","doi":"10.1080/08974438.2020.1860856","DOIUrl":"https://doi.org/10.1080/08974438.2020.1860856","url":null,"abstract":"Abstract Not only does sustainably raised seafood play a role in meeting the world’s growing need for protein, but it can also do this in an environmentally and socially responsible way. Even though the United States is one of the largest consumer markets in the world, it has lower adoption of sustainably raised seafood. The purpose of this study is to explore U.S. consumer attitudes toward and motivations behind adopting sustainably raised seafood. Focus groups are used to qualitatively explore what benefits U.S. consumers prioritize when considering sustainably raised seafood. The study finds that group participants prioritize self-oriented, product quality and safety benefits over others-oriented, environmental and social benefits. Contributions to learning include a potentially expanded set of benefits, new relationships amongst them, and new consumer rationale. Practitioners can use this learning to alter their presentation of sustainably raised seafood to the U.S. marketplace to increase adoption and achieve positive environmental and social outcomes.","PeriodicalId":35464,"journal":{"name":"Journal of International Food and Agribusiness Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08974438.2020.1860856","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42794121","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Influences on Strategic Information Sharing in Australian Fresh Produce Chains: The View from Experts 专家观点对澳大利亚生鲜产业链战略信息共享的影响
Journal of International Food and Agribusiness Marketing Pub Date : 2020-12-28 DOI: 10.1080/08974438.2020.1863285
J. Teese, P. Currey, S. Somogyi
{"title":"Influences on Strategic Information Sharing in Australian Fresh Produce Chains: The View from Experts","authors":"J. Teese, P. Currey, S. Somogyi","doi":"10.1080/08974438.2020.1863285","DOIUrl":"https://doi.org/10.1080/08974438.2020.1863285","url":null,"abstract":"Abstract The exchange of strategic information between firms is essential to maintain a whole-of-chain competitive advantage. Fourteen fresh produce experts were interviewed to identify barriers to and mechanism which improve strategic information sharing. Experts identified strategic information was exchanged in market orientated chains where there was trust, relationships and transparent information exchanges between firms. Barriers to information sharing were a lack of accurate and reliable information, a production focus and adversarial relationships. Face to face meetings with all firms in the chain to understand what information is important to who is recommended as a way to improve strategic information sharing.","PeriodicalId":35464,"journal":{"name":"Journal of International Food and Agribusiness Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08974438.2020.1863285","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48926807","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
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