新冠肺炎：采购前信任和健康风险对移动商务体验的影响——年轻客户对食品采购的体验

Q2 Business, Management and Accounting

Journal of International Food and Agribusiness Marketing Pub Date : 2021-02-17 DOI:10.1080/08974438.2021.1880514

D. Suhartanto, Ani Kartikasari, M. Najib, G. Leo

{"title":"新冠肺炎：采购前信任和健康风险对移动商务体验的影响——年轻客户对食品采购的体验","authors":"D. Suhartanto, Ani Kartikasari, M. Najib, G. Leo","doi":"10.1080/08974438.2021.1880514","DOIUrl":null,"url":null,"abstract":"Abstract This study evaluates the impact of pre-purchase trust and health risk on young customer experience and satisfaction with online food purchasing during the COVID-19 pandemic, by integrating the valence theoretical framework and quality-based behavioral model. Using an online survey, data were gathered from 444 customers in the Indonesian region of Bandung. This study reveals that incorporating pre-purchase trust and health risks offers a new understanding of young customers’ experience and satisfaction with online food purchasing. The result of this study suggests that the proposed integrated model provides a better understanding of young customer experience in purchasing food through mobile apps.","PeriodicalId":35464,"journal":{"name":"Journal of International Food and Agribusiness Marketing","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2021-02-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08974438.2021.1880514","citationCount":"19","resultStr":"{\"title\":\"COVID-19: Pre-Purchase Trust and Health Risk Impact on M-Commerce Experience – Young Customers Experience on Food Purchasing\",\"authors\":\"D. Suhartanto, Ani Kartikasari, M. Najib, G. Leo\",\"doi\":\"10.1080/08974438.2021.1880514\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Abstract This study evaluates the impact of pre-purchase trust and health risk on young customer experience and satisfaction with online food purchasing during the COVID-19 pandemic, by integrating the valence theoretical framework and quality-based behavioral model. Using an online survey, data were gathered from 444 customers in the Indonesian region of Bandung. This study reveals that incorporating pre-purchase trust and health risks offers a new understanding of young customers’ experience and satisfaction with online food purchasing. The result of this study suggests that the proposed integrated model provides a better understanding of young customer experience in purchasing food through mobile apps.\",\"PeriodicalId\":35464,\"journal\":{\"name\":\"Journal of International Food and Agribusiness Marketing\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2021-02-17\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"https://sci-hub-pdf.com/10.1080/08974438.2021.1880514\",\"citationCount\":\"19\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of International Food and Agribusiness Marketing\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1080/08974438.2021.1880514\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"Business, Management and Accounting\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of International Food and Agribusiness Marketing","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/08974438.2021.1880514","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"Business, Management and Accounting","Score":null,"Total":0}

引用次数: 19

摘要

摘要本研究通过整合价值理论框架和基于质量的行为模型，评估了新冠肺炎大流行期间购买前信任和健康风险对年轻顾客体验和在线食品购买满意度的影响。通过一项在线调查，从印尼万隆地区的444名客户那里收集了数据。这项研究表明，将购买前的信任和健康风险结合起来，可以让年轻顾客对在线食品购买的体验和满意度有一个新的了解。这项研究的结果表明，所提出的集成模型可以更好地了解年轻客户通过手机应用程序购买食品的体验。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文本刊更多论文

COVID-19: Pre-Purchase Trust and Health Risk Impact on M-Commerce Experience – Young Customers Experience on Food Purchasing

Abstract This study evaluates the impact of pre-purchase trust and health risk on young customer experience and satisfaction with online food purchasing during the COVID-19 pandemic, by integrating the valence theoretical framework and quality-based behavioral model. Using an online survey, data were gathered from 444 customers in the Indonesian region of Bandung. This study reveals that incorporating pre-purchase trust and health risks offers a new understanding of young customers’ experience and satisfaction with online food purchasing. The result of this study suggests that the proposed integrated model provides a better understanding of young customer experience in purchasing food through mobile apps.

求助全文

通过发布文献求助，成功后即可免费获取论文全文。去求助

来源期刊

Journal of International Food and Agribusiness Marketing Business, Management and Accounting-Business and International Management

CiteScore

4.90

自引率

0.00%

发文量

期刊介绍： The Journal of International Food & Agribusiness Marketing is a timely journal that serves as a forum for the exchange and dissemination of food and agribusiness marketing knowledge and experiences on an international scale. Designed to study the characteristics and workings of food and agribusiness marketing systems around the world, the journal critically examines marketing issues in the total food business chain prevailing in different parts of the globe by using a systems and cross-cultural/national approach to explain the many facets of food marketing in a range of socioeconomic and political systems.