Journal of International Food and Agribusiness Marketing最新文献

Consumption Trends and Perspectives for Milk and Dairy Products in Slovakia 斯洛伐克牛奶和奶制品的消费趋势和前景

Journal of International Food and Agribusiness Marketing Pub Date : 2023-11-07 DOI: 10.1080/08974438.2023.2275560

Peter Šedík, Elena Horská, Kristína Predanócyová, Klaus G. Grunert, Martina Hudecová, Ľudmila Nagyová

{"title":"Consumption Trends and Perspectives for Milk and Dairy Products in Slovakia","authors":"Peter Šedík, Elena Horská, Kristína Predanócyová, Klaus G. Grunert, Martina Hudecová, Ľudmila Nagyová","doi":"10.1080/08974438.2023.2275560","DOIUrl":"https://doi.org/10.1080/08974438.2023.2275560","url":null,"abstract":"AbstractMilk and dairy products are an essential food and their position has been strengthened due to current trends and consumers’ lifestyles. The objective of this paper was to examine dairy consumption trends in Slovakia and to study consumer behavior of dairy products. Dairy consumption trends were analyzed based on secondary data obtained from the Statistical Office of the Slovak Republic. Primary data were obtained from an online survey conducted on a sample of 1,138 respondents. The results showed that annual dairy consumption is at a level of approximately 190 kg per capita. Slovak consumers consider dairy products to be healthy foods, and the older generations consume them relatively often. The importance of functional dairy products is constantly growing, and they are preferred by the younger consumers. Moreover, freshness, quality, taste, health effects and a type of product are key factors determining the purchase and consumption of functional dairy products.Keywords: Consumer researchconsumption patternsfunctional foodsmilk and dairy products AcknowledgmentsThis publication was supported by the Operational Programme Integrated Infrastructure within the project: Demand-driven research for the sustainable and innovative food, Drive4SIFood 313011V336, co-financed by the European Regional Development Fund and by the project VEGA Nr. 1/0245/21 Implementation of the New EU Food Strategy in the Food Chain in Slovakia.Disclosure statementNo potential conflict of interest was reported by the author(s).","PeriodicalId":35464,"journal":{"name":"Journal of International Food and Agribusiness Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-11-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135475527","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Consumers’ Perspectives Regarding the Nutraceutical Nature of Spirulina: Perceptions of the Nourishing-Naturalness and Tastiness Tablets Vs Flakes 消费者对螺旋藻营养保健性质的看法:对营养性-天然性和口感片的看法

Journal of International Food and Agribusiness Marketing Pub Date : 2023-10-23 DOI: 10.1080/08974438.2023.2270612

Ana M. Arboleda

{"title":"Consumers’ Perspectives Regarding the Nutraceutical Nature of Spirulina: Perceptions of the Nourishing-Naturalness and Tastiness Tablets Vs Flakes","authors":"Ana M. Arboleda","doi":"10.1080/08974438.2023.2270612","DOIUrl":"https://doi.org/10.1080/08974438.2023.2270612","url":null,"abstract":"AbstractSpirulina is a good source of protein, and its acceptance could contribute to addressing the health and environmental problems associated with meat consumption. Because of its nutraceutical nature, spirulina is commercially available as tablets or as a food ingredient, which looks like a spiral flake in its natural state. This study uses the appearance of spirulina (flake and tablet) to evaluate consumers’ perceptions of two benefits (nutritiousness and naturalness) to influence expected tastiness. A between-group experiment evaluates the effect of the spirulina flake/tablet on tastiness, mediated by nutritiousness and naturalness. The analysis is conducted using a sequential regression method (PROCESS for SPSS). The results show that spirulina flakes are perceived to be more nutritious than tablets. Next, perceived nutritiousness positively predicts naturalness, improving expected tastiness. The discussion advocates communicating expected tastiness by emphasizing algae’s naturalness and ecological contributions to advance its consumption.Keywords: Algaeconsumer behaviornaturalness perceptionnutraceuticalnutritiousness perceptiontastinessSUBJECT CLASSIFICATION CODES: M30M31 AcknowledgmentsMy gratitude to Granja Mamá Lombriz for sharing their knowledge about spirulina and providing the algae samples.Disclosure statementThere are no relevant financial or non-financial competing interests to report.","PeriodicalId":35464,"journal":{"name":"Journal of International Food and Agribusiness Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135366560","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Do Consumer Values Affect the Effectiveness of Print Ads? An Experimental Study in Dairy Industry 消费者价值观会影响平面广告的效果吗?乳制品工业的实验研究

Journal of International Food and Agribusiness Marketing Pub Date : 2023-10-19 DOI: 10.1080/08974438.2023.2269407

Kazem Askarifar, Maryam Nekooeezadeh, Pegah Jahanbakhsh Tehrani

{"title":"Do Consumer Values Affect the Effectiveness of Print Ads? An Experimental Study in Dairy Industry","authors":"Kazem Askarifar, Maryam Nekooeezadeh, Pegah Jahanbakhsh Tehrani","doi":"10.1080/08974438.2023.2269407","DOIUrl":"https://doi.org/10.1080/08974438.2023.2269407","url":null,"abstract":"AbstractThis study aims to investigate the moderating role of Schwartz human values in the relationship between visual elements and the effectiveness of print advertising. The study examines the influence of color and image elements as design variables and identifies the impact of Schwartz’s values of market. Four real advertisements incorporating these visual elements were embedded within a dummy magazine to serve as stimuli for participants. Using a questionnaire, the study measured both the effectiveness of the advertisements and participants cultural values. The collected data were analyzed employing Structural Equation Modeling. The results indicate that the tradition value dimension moderates the relationship between color, real image, toon image, and advertisement effectiveness. Consequently, the findings suggest that utilizing more realistic images and reducing the presence of cartoon-like illustrations would be beneficial when targeting less traditional communities. However, in traditional markets, the use of toon images can enhance the effectiveness of print advertising.Keywords: ColorcommunicationcultureimageSchwartz AcknowledgmentThis research received no specific grant from any funding agency in the public, commercial, or not-for-profit sectors. The manuscript has not been sent simultaneously to other journals. The authors accept all formal changes to the manuscript, if applicable, in accordance with the rules of publication.","PeriodicalId":35464,"journal":{"name":"Journal of International Food and Agribusiness Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135729003","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Effect of Nutrition Label Type and Consumer Characteristics on the Identification of Healthy Foods in Finland 芬兰营养标签类型和消费者特征对健康食品标识的影响

Journal of International Food and Agribusiness Marketing Pub Date : 2023-10-14 DOI: 10.1080/08974438.2023.2267048

Maija Kantola, Anna Kara, Marjaana Lahti-Koski, Harri Luomala

引用次数: 0

Exploring the longevity of global foodservice brands; top CEO’s reveal how their companies have survived and thrived for over 50 years 探索全球餐饮服务品牌的寿命;顶级首席执行官揭示了他们的公司是如何在50多年中生存和发展的

Journal of International Food and Agribusiness Marketing Pub Date : 2023-10-10 DOI: 10.1080/08974438.2023.2265927

Anthony Cottan, John Tampil Purba, Rizaldi Parani, Anton Wachidin Wijaja

{"title":"Exploring the longevity of global foodservice brands; top CEO’s reveal how their companies have survived and thrived for over 50 years","authors":"Anthony Cottan, John Tampil Purba, Rizaldi Parani, Anton Wachidin Wijaja","doi":"10.1080/08974438.2023.2265927","DOIUrl":"https://doi.org/10.1080/08974438.2023.2265927","url":null,"abstract":"AbstractAs a global study on prominent food service brands, the study focuses on longevity challenges facing the industry. Few startups manage to withstand and thrive within the industry for longer than a decade. The research collects data from three prominent food service firms with global recognition namely, Burger King, Paul Bakery, and Starbucks. The particular study is unique in its utilization of prominent leaders with the given companies and focusing on exploring and identifying the effective strategic methods associated with longevity. More so, the journal uses a multiple-case, multiple-unit case approach to examine the data within each situation and across numerous situations. The results revealed a strong connection between business longevity and the following variables namely organizational culture, technology and innovation, leadership, and organizational strategy. Conclusively, the findings call for the creation of a cultural pseudo-community around firms and customization of leadership techniques and organizational strategies.Keywords: Business longevityfoodservice brandsorganizational cultureorganizational strategyStarbucks Data depositionThere is no plan to make this data set open, however the content is owned by the research author.Disclosure statementNo potential conflict of interest was reported by the authors.Data availability statementAs this is primarily qualitative research there is no specific data set, except in the form of interview transcript.","PeriodicalId":35464,"journal":{"name":"Journal of International Food and Agribusiness Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136294599","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Why Young Consumers Engage with Mobile Self-Ordering Applications (MFOAs) at Restaurants During COVID-19: The Role of Functional and Psychological Factors 为什么年轻消费者在2019冠状病毒病期间在餐厅使用移动自点餐应用程序(MFOAs):功能和心理因素的作用

Journal of International Food and Agribusiness Marketing Pub Date : 2023-09-12 DOI: 10.1080/08974438.2023.2255573

Jutikarn Na Nongkhai, Chompoonut Suttikun, Patcharaporn Mahasuweerachai

引用次数: 0

Mini Seminar Road to Agribusiness Marketing Conference 2023: Perspective from the Stakeholders 小型研讨会2023农业企业营销会议之路:利益相关者的视角

Journal of International Food and Agribusiness Marketing Pub Date : 2023-01-31 DOI: 10.56527/fama.jabm.10.1.1

S. Musa, Tze-Yin Lim, R. Russell, Choi-Meng Leong, I. Phang

引用次数: 0

Development of Smart Farming Technologies in Malaysia - Insights from Bibliometric Analysis 马来西亚智能农业技术的发展——来自文献计量学分析的见解

Journal of International Food and Agribusiness Marketing Pub Date : 2023-01-31 DOI: 10.56527/fama.jabm.10.1.3

Gabriel Wee Wei En, Irving Ting Shou Hui

引用次数: 0

Malaysia's Chicken Shortage, A Solution Proposal Through Consumerism Advocacy 马来西亚的鸡肉短缺，一个通过消费主义倡导的解决方案

Journal of International Food and Agribusiness Marketing Pub Date : 2023-01-31 DOI: 10.56527/fama.jabm.10.1.4

Mohd Zulhemi Syafuddin Tan, Ahmad Naqiyuddin Bakar, Y. Ahmad

{"title":"Malaysia's Chicken Shortage, A Solution Proposal Through Consumerism Advocacy","authors":"Mohd Zulhemi Syafuddin Tan, Ahmad Naqiyuddin Bakar, Y. Ahmad","doi":"10.56527/fama.jabm.10.1.4","DOIUrl":"https://doi.org/10.56527/fama.jabm.10.1.4","url":null,"abstract":"This study intended to observe Malaysia's chronic shortage of poultry eggs and meat, especially chicken, from September 2021 to July 2022. The pattern observed could answer the role every Malaysian can play through consumerism amid the current chicken crisis. A case interview is done by using McKinsey Case Interview Format. The corresponding author is currently a practitioner in the Policy and Strategic Planning Division, Ministry of Agriculture and Food Security (MAFS), Putrajaya. Data were obtained primarily through discussion with the two (2) senior officials of MAFS from their observation in several government strategic meetings. The scope of the study is limited to chicken eggs and meat. Poultry egg and meat undeniably are Malaysia's most sought source of protein as it is cheap and easily accessible. The shortage of poultry meat and egg supply caused social unrest. Malaysia's poultry egg self-sufficiency ratio is more than 100%, and almost 100% for poultry meat. However, Malaysia's per capita consumption is among the world's highest at 22.2 and 52.0 kg/person/year. If Malaysians diversify their protein intake and unintentionally create a more reasonable demand, despite all the disruptions to production, our current poultry supply should still be enough for everyone. This study suggested that Malaysians consume chicken more than they should chew and should be advocated to practice a healthier lifestyle. In guidelines by the Ministry of Health, i.e., 'Malaysia Healthy Plate: Quarter, Quarter, Half' and 'Malaysia Diet Guideline and Food Pyramid 2020', Malaysians were urged to eat more fiber, such as fruits or vegetables, and eat less protein, especially meat.","PeriodicalId":35464,"journal":{"name":"Journal of International Food and Agribusiness Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80737333","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Factors that affect Halal Food and Food Products Awareness and Different Challenges: an overview 影响清真食品和食品意识的因素和不同的挑战:概述

Journal of International Food and Agribusiness Marketing Pub Date : 2023-01-31 DOI: 10.56527/fama.jabm.10.1.6

Muhammad Qasim Ali, N. Ahmad

{"title":"The Factors that affect Halal Food and Food Products Awareness and Different Challenges: an overview","authors":"Muhammad Qasim Ali, N. Ahmad","doi":"10.56527/fama.jabm.10.1.6","DOIUrl":"https://doi.org/10.56527/fama.jabm.10.1.6","url":null,"abstract":"The growing concern about food and drink safety, hygiene, and quality has increased interest in halal products worldwide. These products, prepared according to Islamic dietary laws, are becoming more acceptable to Muslim consumers and those of other religions. This study examines the challenges faced by Malaysia in implementing halal food and food products. Despite some consumer skepticism about halal certifications, the industry has found that such certifications can be a helpful marketing tool for businesses. The study calls for cooperation between the private and public sectors to overcome these challenges. The study looks at the sources of Muslim knowledge consumers have about halal food and products. The results show that halal certification and awareness positively impact purchase intentions for halal food products. The study also provides a framework for examining factors that affect the integrity of the halal food supply chain and halal Islamic marketing, such as traceability, asset quality, quality assurance, and trust and commitment. The study also notes that halal and Islamic marketing is not limited to food but includes other product categories such as medicine, cosmetics, fashion, education, and entertainment. The study finds that Knowledge, halal certification, and Religiosity all play a role in shaping the halal awareness of business people.","PeriodicalId":35464,"journal":{"name":"Journal of International Food and Agribusiness Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82755373","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1