The Effect of Nutrition Label Type and Consumer Characteristics on the Identification of Healthy Foods in Finland

Q2 Business, Management and Accounting

Journal of International Food and Agribusiness Marketing Pub Date : 2023-10-14 DOI:10.1080/08974438.2023.2267048

Maija Kantola, Anna Kara, Marjaana Lahti-Koski, Harri Luomala

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引用次数: 0

Abstract

Front-of-package (FOP) nutrition labels are gaining importance as healthy eating nudge. As a European Union-wide FOP system is under discussion, it is important to examine the understanding of FOPs in various European countries. This study investigates consumer understanding of four FOPs (Heart Symbol, Keyhole, Nutri-Score, Guideline Daily Amounts) and associated consumer characteristics (age, gender, household income, health interest, unhealthy = tasty belief, environmental concern in food choice) in Finland. In an online experiment, 2428 participants ranked products (yoghurt or granola) according to healthiness first without, then with a randomized FOP. Heart Symbol appeared as the most efficient FOP in nutritional assessment of yoghurts. In granolas, Heart Symbol and Nutri-Score performed equally. FOPs were less helpful for older consumers in both product categories and for men in yoghurts. There is a connection between FOP understanding and consumer attitudes. The results contribute to public policy and food industry in FOP implementation.

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芬兰营养标签类型和消费者特征对健康食品标识的影响

包装正面(FOP)的营养标签作为健康饮食的提示越来越重要。由于正在讨论全欧洲联盟范围内的优先事项制度，因此必须审查欧洲各国对优先事项的了解。本研究调查了芬兰消费者对四种FOPs (Heart Symbol, Keyhole, nutrition - score, guidelines Daily amount)和相关消费者特征(年龄，性别，家庭收入，健康兴趣，不健康=美味信念，食品选择中的环境关注)的理解。在一项在线实验中，2428名参与者根据健康程度对产品(酸奶或格兰诺拉麦片)进行排名，首先没有，然后是随机的FOP。心脏符号是酸奶营养评价中最有效的FOP。在格兰诺拉麦片中，Heart Symbol和nutrition - score表现相同。在两种产品类别中，FOPs对老年消费者和男性酸奶的帮助都较小。对FOP的理解与消费者态度之间存在联系。研究结果有助于公共政策和食品行业实施FOP。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of International Food and Agribusiness Marketing Business, Management and Accounting-Business and International Management

CiteScore

4.90

自引率

0.00%

发文量

期刊介绍： The Journal of International Food & Agribusiness Marketing is a timely journal that serves as a forum for the exchange and dissemination of food and agribusiness marketing knowledge and experiences on an international scale. Designed to study the characteristics and workings of food and agribusiness marketing systems around the world, the journal critically examines marketing issues in the total food business chain prevailing in different parts of the globe by using a systems and cross-cultural/national approach to explain the many facets of food marketing in a range of socioeconomic and political systems.