Consumption Trends and Perspectives for Milk and Dairy Products in Slovakia

Q2 Business, Management and Accounting

Journal of International Food and Agribusiness Marketing Pub Date : 2023-11-07 DOI:10.1080/08974438.2023.2275560

Peter Šedík, Elena Horská, Kristína Predanócyová, Klaus G. Grunert, Martina Hudecová, Ľudmila Nagyová

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引用次数: 0

Abstract

AbstractMilk and dairy products are an essential food and their position has been strengthened due to current trends and consumers’ lifestyles. The objective of this paper was to examine dairy consumption trends in Slovakia and to study consumer behavior of dairy products. Dairy consumption trends were analyzed based on secondary data obtained from the Statistical Office of the Slovak Republic. Primary data were obtained from an online survey conducted on a sample of 1,138 respondents. The results showed that annual dairy consumption is at a level of approximately 190 kg per capita. Slovak consumers consider dairy products to be healthy foods, and the older generations consume them relatively often. The importance of functional dairy products is constantly growing, and they are preferred by the younger consumers. Moreover, freshness, quality, taste, health effects and a type of product are key factors determining the purchase and consumption of functional dairy products.Keywords: Consumer researchconsumption patternsfunctional foodsmilk and dairy products AcknowledgmentsThis publication was supported by the Operational Programme Integrated Infrastructure within the project: Demand-driven research for the sustainable and innovative food, Drive4SIFood 313011V336, co-financed by the European Regional Development Fund and by the project VEGA Nr. 1/0245/21 Implementation of the New EU Food Strategy in the Food Chain in Slovakia.Disclosure statementNo potential conflict of interest was reported by the author(s).

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斯洛伐克牛奶和奶制品的消费趋势和前景

摘要牛奶和乳制品是必不可少的食品，由于当前的趋势和消费者的生活方式，它们的地位得到了加强。本文的目的是检查斯洛伐克的乳制品消费趋势，并研究乳制品的消费者行为。根据从斯洛伐克共和国统计局获得的二手数据分析了乳制品消费趋势。主要数据来自对1138名受访者进行的在线调查。结果表明，中国人均年乳制品消费量约为190公斤。斯洛伐克消费者认为乳制品是健康食品，老一辈人也相对经常食用乳制品。功能性乳制品的重要性不断提高，受到年轻消费者的青睐。此外，新鲜度、质量、味道、保健效果和产品类型是决定功能性乳制品购买和消费的关键因素。本出版物由项目中的业务计划综合基础设施支持:可持续和创新食品的需求驱动研究，Drive4SIFood 313011V336，由欧洲区域发展基金和VEGA Nr. 1/0245/21项目共同资助，在斯洛伐克的食品链中实施新的欧盟食品战略。披露声明作者未报告潜在的利益冲突。

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来源期刊

Journal of International Food and Agribusiness Marketing Business, Management and Accounting-Business and International Management

CiteScore

4.90

自引率

0.00%

发文量

期刊介绍： The Journal of International Food & Agribusiness Marketing is a timely journal that serves as a forum for the exchange and dissemination of food and agribusiness marketing knowledge and experiences on an international scale. Designed to study the characteristics and workings of food and agribusiness marketing systems around the world, the journal critically examines marketing issues in the total food business chain prevailing in different parts of the globe by using a systems and cross-cultural/national approach to explain the many facets of food marketing in a range of socioeconomic and political systems.