消费者对昆虫作为食物的接受程度:修订食物恐惧症量表

Q2 Business, Management and Accounting

Journal of International Food and Agribusiness Marketing Pub Date : 2021-03-10 DOI:10.1080/08974438.2021.1889733

C. A. Gómez-Luciano, Félix R. Rondón Domínguez, F. Vriesekoop, B. Urbano

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引用次数: 6

摘要

摘要本研究旨在利用新恐惧症描述符了解昆虫作为食物的接受程度。数据是通过对西班牙裔多米尼加人的问卷调查收集的。使用二元逻辑回归建立模型，并获得昆虫作为食物接受的决定因素。结果显示，多米尼加人对新食物的恐惧程度最高，对昆虫作为食物的接受程度最低。在西班牙，几乎可以吃任何东西的开放态度是接受昆虫作为食物的积极决定因素，而在多米尼加共和国，则夸大了新食品技术的好处。采用主成分分析法计算新恐惧症量表中描述符的最优数量;可以删除3-5个描述符。营销人员可以利用这些结果更好地了解如何根据不同的情况来营销基于昆虫的产品。

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Consumer Acceptance of Insects as Food: Revision of Food Neophobia Scales

Abstract This study aimed to get insight into the acceptance of insects as food using neophobia descriptors. Data were collected through questionnaires applied to a Spanish-Dominican sample. Models were created using binary logistic regression, and determinants of acceptance of insects as food were obtained. The results reveal that Dominicans presented the highest food neophobia and the lowest acceptance of insects as food. The openness to eat almost anything is the positive determinant in Spain for accepting insects as food, while in the Dominican Republic to overstate the benefits of the new food technologies. Principal component analysis was used to calculate the optimal number of descriptors in the neophobia scales; 3–5 descriptors could be removed. Marketers can use these results to better understand how to market insect-based products considering different contexts.

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来源期刊

Journal of International Food and Agribusiness Marketing Business, Management and Accounting-Business and International Management

CiteScore

4.90

自引率

0.00%

发文量

期刊介绍： The Journal of International Food & Agribusiness Marketing is a timely journal that serves as a forum for the exchange and dissemination of food and agribusiness marketing knowledge and experiences on an international scale. Designed to study the characteristics and workings of food and agribusiness marketing systems around the world, the journal critically examines marketing issues in the total food business chain prevailing in different parts of the globe by using a systems and cross-cultural/national approach to explain the many facets of food marketing in a range of socioeconomic and political systems.