The Influence of Product Quality on Export Performance: Eco-Efficient Value in South African Peach and Nectarine Fresh Exports

Q2 Business, Management and Accounting

Journal of International Food and Agribusiness Marketing Pub Date : 2021-03-28 DOI:10.1080/08974438.2021.1900017

C. Tsvakirai, T. Mosikari

{"title":"The Influence of Product Quality on Export Performance: Eco-Efficient Value in South African Peach and Nectarine Fresh Exports","authors":"C. Tsvakirai, T. Mosikari","doi":"10.1080/08974438.2021.1900017","DOIUrl":null,"url":null,"abstract":"Abstract This study evaluates the role of quality in influencing export earnings. It argues that different types of product attributes confer different quality features and these features provide diverse consumer value which influence the export product’s market performance. The gravity model is used to regress export earnings against indices measuring product value propositions, as well as economic, demographic, demand and trade regulation indicators. It uses data from South Africa’s fresh peach and nectarine exports and 21 trading partners for the period between 2001 and 2017. The study’s results show that improvements in the delivery of esthetic quality were associated with increases in export earnings. On the other hand, improvements in eco-efficiency (sustainable production and consumption) and the delivery off-season fruit were associated with lower export earnings. The results reiterate the importance of providing consumer value, the provision of communication for any additional environmental quality-upgrades and consensus in quality definitions with importing countries.","PeriodicalId":35464,"journal":{"name":"Journal of International Food and Agribusiness Marketing","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2021-03-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08974438.2021.1900017","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of International Food and Agribusiness Marketing","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/08974438.2021.1900017","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"Business, Management and Accounting","Score":null,"Total":0}

引用次数: 1

Abstract

Abstract This study evaluates the role of quality in influencing export earnings. It argues that different types of product attributes confer different quality features and these features provide diverse consumer value which influence the export product’s market performance. The gravity model is used to regress export earnings against indices measuring product value propositions, as well as economic, demographic, demand and trade regulation indicators. It uses data from South Africa’s fresh peach and nectarine exports and 21 trading partners for the period between 2001 and 2017. The study’s results show that improvements in the delivery of esthetic quality were associated with increases in export earnings. On the other hand, improvements in eco-efficiency (sustainable production and consumption) and the delivery off-season fruit were associated with lower export earnings. The results reiterate the importance of providing consumer value, the provision of communication for any additional environmental quality-upgrades and consensus in quality definitions with importing countries.

查看原文本刊更多论文

产品质量对出口绩效的影响：南非桃和油桃新鲜出口的生态有效价值

摘要本研究评估了质量在影响出口收益中的作用。它认为，不同类型的产品属性赋予不同的质量特征，这些特征提供了不同的消费者价值，从而影响出口产品的市场表现。重力模型用于根据衡量产品价值主张的指数以及经济、人口、需求和贸易监管指标对出口收入进行回归。它使用了2001年至2017年间南非新鲜桃和油桃出口以及21个贸易伙伴的数据。研究结果表明，审美质量的提高与出口收入的增加有关。另一方面，生态效率（可持续生产和消费）的提高和淡季水果的交付与出口收入的下降有关。研究结果重申了提供消费者价值、为任何额外的环境质量升级提供沟通以及与进口国在质量定义方面达成共识的重要性。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

Journal of International Food and Agribusiness Marketing Business, Management and Accounting-Business and International Management

CiteScore

4.90

自引率

0.00%

发文量

期刊介绍： The Journal of International Food & Agribusiness Marketing is a timely journal that serves as a forum for the exchange and dissemination of food and agribusiness marketing knowledge and experiences on an international scale. Designed to study the characteristics and workings of food and agribusiness marketing systems around the world, the journal critically examines marketing issues in the total food business chain prevailing in different parts of the globe by using a systems and cross-cultural/national approach to explain the many facets of food marketing in a range of socioeconomic and political systems.