Individual and Socio-Cultural Factors as Driving Forces of the Purchase Intention for Organic Food by Middle Class Consumers in Indonesia

Q2 Business, Management and Accounting

Journal of International Food and Agribusiness Marketing Pub Date : 2021-03-31 DOI:10.1080/08974438.2021.1900015

M. Najib, U. Sumarwan, Stevia Septiani, H. Waibel, D. Suhartanto, F. Fahma

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引用次数: 15

Abstract

Abstract The growth of the organic food market attracts more and more attention from researchers and agribusiness entrepreneurs. This paper identifies the role of personal, social, cultural and psychological factors as driving forces for the intention to purchase organic food by middle income class consumers. Data was collected from 527 respondents. A Structural Equation Modeling (SEM) approach was used in the analysis. The results show that social, cultural, personal and psychological factors significantly influence consumer’s attitude toward organic food. Moreover, the intention of middle class consumers to purchase organic food is positively affected by attitudes. The results of this study provide an important contribution to marketing scholars and practitioners as well as policy makers, particularly to improve organic food consumption in the context of middle class consumer in emerging market.

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印尼中产阶级消费者购买有机食品意愿的个人和社会文化因素

摘要有机食品市场的发展越来越受到研究人员和农业企业企业家的关注。本文认为，个人、社会、文化和心理因素是中产阶级消费者购买有机食品意愿的驱动力。数据收集自527名受访者。在分析中使用了结构方程建模（SEM）方法。结果表明，社会、文化、个人和心理因素显著影响消费者对有机食品的态度。此外，中产阶级消费者购买有机食品的意愿受到态度的积极影响。这项研究的结果为市场营销学者、从业者和政策制定者提供了重要贡献，特别是在新兴市场中产阶级消费者的背景下提高有机食品消费。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of International Food and Agribusiness Marketing Business, Management and Accounting-Business and International Management

CiteScore

4.90

自引率

0.00%

发文量

期刊介绍： The Journal of International Food & Agribusiness Marketing is a timely journal that serves as a forum for the exchange and dissemination of food and agribusiness marketing knowledge and experiences on an international scale. Designed to study the characteristics and workings of food and agribusiness marketing systems around the world, the journal critically examines marketing issues in the total food business chain prevailing in different parts of the globe by using a systems and cross-cultural/national approach to explain the many facets of food marketing in a range of socioeconomic and political systems.