Establishing Linkages Between Consumer Fish Knowledge and Demand for Fillet Attributes in Brazilian Supermarkets

Q2 Business, Management and Accounting

Journal of International Food and Agribusiness Marketing Pub Date : 2021-03-28 DOI:10.1080/08974438.2021.1900016

R. M. V. Flores, N. Widmar, K. Quagrainie, P. Preckel, Manoel Xavier Pedroza Filho

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引用次数: 6

Abstract

Abstract Seafood supply chains, from farmers to supermarkets selling direct to consumers, must understand consumer demand for product attributes to ensure production and availability of desired products. Tilapia and tambaqui, the two most important farmed fish species in the Brazilian market, are studied to provide insight into consumer demand for fish fillet attributes. Consumers’ willingness to pay (WTP) was estimated while taking consumer demographics into account for each of the five Brazilian regions. A random parameters logit model was used to analyze data from discrete choice experiments conducted in-person at supermarket seafood counters. On average, Brazilian fish fillet consumers prefer tilapia to tambaqui, and fresh to frozen. Preferences for fillet attributes were found to be related to knowledge about fish. This study is the first known analysis of national seafood preferences considering factors such as product form, species, and familiarity with fish and fish products in multiple geographic regions of Brazil.

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建立消费者鱼类知识与巴西超市鱼片属性需求之间的联系

从养殖户到直接向消费者销售的超市，海产品供应链必须了解消费者对产品属性的需求，以确保所需产品的生产和可用性。对巴西市场上最重要的两种养殖鱼类罗非鱼和坦巴基鱼进行了研究，以深入了解消费者对鱼片属性的需求。消费者的支付意愿(WTP)是在考虑了巴西五个地区的消费者人口统计数据的情况下进行估计的。采用随机参数logit模型对超市海鲜柜台现场进行的离散选择实验数据进行分析。平均而言，巴西鱼片消费者更喜欢罗非鱼而不是坦巴基鱼，更喜欢新鲜的而不是冷冻的。对鱼片属性的偏好与对鱼的了解有关。这项研究是第一次对巴西多个地理区域的国民海鲜偏好进行分析，考虑了产品形式、物种以及对鱼和鱼产品的熟悉程度等因素。

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来源期刊

Journal of International Food and Agribusiness Marketing Business, Management and Accounting-Business and International Management

CiteScore

4.90

自引率

0.00%

发文量

期刊介绍： The Journal of International Food & Agribusiness Marketing is a timely journal that serves as a forum for the exchange and dissemination of food and agribusiness marketing knowledge and experiences on an international scale. Designed to study the characteristics and workings of food and agribusiness marketing systems around the world, the journal critically examines marketing issues in the total food business chain prevailing in different parts of the globe by using a systems and cross-cultural/national approach to explain the many facets of food marketing in a range of socioeconomic and political systems.