消费者对绿色食品的信心:利用计划行为理论和市场细分研究生态标签的作用

Q2 Business, Management and Accounting

Journal of International Food and Agribusiness Marketing Pub Date : 2021-04-07 DOI:10.1080/08974438.2021.1901826

Clare D'souza, M. Taghian, Vanessa Apaolaza, Patrick Hartmann, A. Brouwer, B. Chowdhury

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引用次数: 6

摘要

摘要本研究提出了一个基于计划行为理论的模型，以检验自信与绿色食品、绿色消费者态度、感知行为控制、社会规范、标签知识和生态标签的关系。态度、社会规范和PBC被发现是重要的生态标签介导态度和消费者自信之间的关系，而态度被发现介导标签知识和使用生态标签的意图之间。该研究有助于更广泛地解释这些上下文变量对生态标签的影响，并为理论和实践提供支持，促进商业从业者、政策制定者和消费者行为理论家的见解。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Consumer Self-Confidence in Green Foods: An Investigation of the Role of Ecolabels Using the Theory of Planned Behavior and Market Segmentation

Abstract The research proposes a model based on the theory of planned behavior to examine the relationships on self-confidence with green foods, green consumer attitude, perceived behavioral control, social norms, label knowledge, and eco-labeling. Attitudes, social norms, and PBC were found to be significant Ecolabels mediate the relationship between attitudes and consumer self-confidence, while attitudes were found to mediate between label knowledge and intention to use ecolabels. The study contributes to a wider explanation of the impact of these contextual variables for eco-labels and provides support for both theory and practice that facilitate insights for business practitioners, policymakers, and consumer behavior theorists.

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来源期刊

Journal of International Food and Agribusiness Marketing Business, Management and Accounting-Business and International Management

CiteScore

4.90

自引率

0.00%

发文量

期刊介绍： The Journal of International Food & Agribusiness Marketing is a timely journal that serves as a forum for the exchange and dissemination of food and agribusiness marketing knowledge and experiences on an international scale. Designed to study the characteristics and workings of food and agribusiness marketing systems around the world, the journal critically examines marketing issues in the total food business chain prevailing in different parts of the globe by using a systems and cross-cultural/national approach to explain the many facets of food marketing in a range of socioeconomic and political systems.