Journal of International Food and Agribusiness Marketing最新文献_第5页

Purchase Intentions of Non-Certified Organic Food in a Non-Regulated Market: An Application of the Theory of Planned Behavior 非管制市场中非认证有机食品的购买意愿:计划行为理论的应用

Journal of International Food and Agribusiness Marketing Pub Date : 2021-10-03 DOI: 10.1080/08974438.2021.1970686

Hasan Ali Mughal, J. Thøgersen, F. Faisal

引用次数: 4

Using Place-of-Origin Branding Strategies to Market Australian Premium-Niche Whisky and Gin Products 利用原产地品牌策略营销澳大利亚优质利基威士忌和杜松子酒产品

Journal of International Food and Agribusiness Marketing Pub Date : 2021-09-19 DOI: 10.1080/08974438.2021.1975008

Elizabeth Bucher-Edwards, L. Grimmer, M. Grimmer

引用次数: 0

Impact of Brand Engagement on Behavioral Loyalty, Brand Equity and WOM Through Attitudinal Loyalty 品牌参与通过态度忠诚对行为忠诚、品牌资产和口碑的影响

Journal of International Food and Agribusiness Marketing Pub Date : 2021-08-10 DOI: 10.1080/08974438.2021.1956667

Anita Goyal, Pranay Verma

{"title":"Impact of Brand Engagement on Behavioral Loyalty, Brand Equity and WOM Through Attitudinal Loyalty","authors":"Anita Goyal, Pranay Verma","doi":"10.1080/08974438.2021.1956667","DOIUrl":"https://doi.org/10.1080/08974438.2021.1956667","url":null,"abstract":"Abstract This study examines the relationship of brand engagement (BE) with attitudinal loyalty (ATL), behavioral loyalty (BHL), overall brand equity (OBE), and word-of-mouth (WOM) in the context of restaurant diners. This integrative relationship has been identified with the framework of the theory of planned behavior. Data was collected from 302 Indian customers of casual dining restaurants. Proposed theoretical relationships were tested with confirmatory factor analysis and structural equation modeling. The findings suggest that BE directly results in ATL (t = 3.31, p < 0.001), BHL (t = 3.33, p < 0.001), and OBE (t = 3.33, p < 0.001) but does not directly lead to WOM (t = 1.52, p = 0.13). BHL does not result in WOM (t = 1.82, p = 0.07) and OBE (t = 0.36, p = 0.072), and OBE does not influence WOM (t = −0.50, p = 0.62). ATL directly affects BHL (t = 6.01, p < 0.001), OBE (t = 4.93, p < 0.001) and WOM (t = 5.08, p < 0.001) but plays a stronger role as a mediator for relationships between BE and BHL (95% CI: 0.069–0.361), BE and OBE (CI: 0.056–0.316), and BE and WOM (95% CI: 0.065–0.487). Thus, this study’s overall result indicates the role of brand engagement in building ATL, which leads to BHL, WOM, and OBE in the context of diner restaurants.","PeriodicalId":35464,"journal":{"name":"Journal of International Food and Agribusiness Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-08-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41956047","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 3

Meat Consumption in Transition: The Case of Crisis Region of Iraqi Kurdistan 转型期的肉类消费：以伊拉克库尔德斯坦危机地区为例

Journal of International Food and Agribusiness Marketing Pub Date : 2021-07-25 DOI: 10.1080/08974438.2021.1936332

N. Abdalla, M. Bavorova, Sven Gruener

引用次数: 1

Destinations Food Image and Food Neophobia on Behavioral Intentions: Culinary Tourist Behavior in Malaysia 目的地食物形象和行为意向上的食物恐惧症:马来西亚的烹饪游客行为

Journal of International Food and Agribusiness Marketing Pub Date : 2021-07-20 DOI: 10.1080/08974438.2021.1943101

S. Hashemi, Husam Jasim Mohammed, S. Kiumarsi, D. Kee, Behnaz Babaei Anarestani

{"title":"Destinations Food Image and Food Neophobia on Behavioral Intentions: Culinary Tourist Behavior in Malaysia","authors":"S. Hashemi, Husam Jasim Mohammed, S. Kiumarsi, D. Kee, Behnaz Babaei Anarestani","doi":"10.1080/08974438.2021.1943101","DOIUrl":"https://doi.org/10.1080/08974438.2021.1943101","url":null,"abstract":"Abstract The important role of local culinary in the area of tourism has received the attention of scholars in recent decades, in spite of the fact that the influence of the culinary image on traveler’s destination has not been thoroughly explored. Moreover, extremely limited attention has been given to the development of a measurement scale for the corresponding perceptions. Therefore, this study examines existing relationships among a tourist destination’s food image, food neophobia, and the behavioral intention of international tourists in Malaysia. Out of the total number of questionnaires administered to international tourists in Malaysia, 292 were fully completed and returned. Furthermore, this study utilizes Partial Least Squares-Structural Equation Modeling (PLS-SEM) using Smart-PLS 3.2.9 to analyze the data. As such, the results indicate a significant and positive relationship between destination food image and food neophobia. Indeed, this empirical outcome plays a fundamental about destinations that intend to facilitate food tourism.","PeriodicalId":35464,"journal":{"name":"Journal of International Food and Agribusiness Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-07-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08974438.2021.1943101","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47899615","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 32

Barriers to and Motivations for Building More Sustainable Food Markets: The View and Role of Brazilian Organic Food Farmers 建立更可持续的食品市场的障碍和动机：巴西有机食品农民的观点和作用

Journal of International Food and Agribusiness Marketing Pub Date : 2021-06-10 DOI: 10.1080/08974438.2021.1933668

Marlon Dalmoro, Celso Augusto de Matos, M. D. de Barcellos

引用次数: 1

New Product Introduction Success for Private Label Products Compared to Branded by Product Category 与按产品类别划分的品牌相比，自有品牌产品的新产品介绍成功率

Journal of International Food and Agribusiness Marketing Pub Date : 2021-05-27 DOI: 10.1080/08974438.2020.1795774

E. Salnikova, S. Baglione, J. Stanton

引用次数: 3

Who eats “frankenfoods” in Egypt? A structural equation analysis 在埃及谁吃“弗兰肯食物”?A结构方程分析

Journal of International Food and Agribusiness Marketing Pub Date : 2021-05-27 DOI: 10.1080/08974438.2020.1797607

M. Mostafa

引用次数: 1

Creation and Implementation of Collective Brands: An Analysis of the Brazilian Wine Sector Challenges 集体品牌的创建和实施:巴西葡萄酒行业挑战分析

Journal of International Food and Agribusiness Marketing Pub Date : 2021-05-19 DOI: 10.1080/08974438.2021.1924334

Virginia Aparecida Castro, Marina Lourenção, Janaina de Moura Engracia Giraldi, Jorge Henrique Caldeira de Oliveira

{"title":"Creation and Implementation of Collective Brands: An Analysis of the Brazilian Wine Sector Challenges","authors":"Virginia Aparecida Castro, Marina Lourenção, Janaina de Moura Engracia Giraldi, Jorge Henrique Caldeira de Oliveira","doi":"10.1080/08974438.2021.1924334","DOIUrl":"https://doi.org/10.1080/08974438.2021.1924334","url":null,"abstract":"Abstract This study aims to understand how the creation and implementation of collective brands can contribute to reducing the challenges of selling national wines in the domestic market. An exploratory qualitative research was developed through 36 in-depth interviews with wine collective brands’ stakeholders such as the managers of government agencies, associations, and wineries. Data analysis was performed using the content analysis technique. The results indicate that the creation and implementation of collective brands for the Brazilian wine sector can contribute to the reduction of the challenges faced by the sector, such as high taxation, low per capita consumption, and the Brazilians’ lack of knowledge concerning the product. The theoretical contribution occurs by highlighting the collective brands’ contribution to reducing the challenges presented in the Brazilian wine sector. As a practical implication, the present research provides examples of collective brands' implementation that might be used to facilitate the application of this resource in other sectors and countries. The study’s originality lies in linking the wine sector challenges with possible benefits that come from the implementation of collective brands, suggesting how they can contribute to overcoming the sector challenges.","PeriodicalId":35464,"journal":{"name":"Journal of International Food and Agribusiness Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-05-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08974438.2021.1924334","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41986915","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 3

Plant-based Eggs: Views of Industry Practitioners and Experts 植物性鸡蛋:行业从业者和专家的观点

Journal of International Food and Agribusiness Marketing Pub Date : 2021-04-28 DOI: 10.1080/08974438.2021.1915222

A. Rondoni, Elena Millan, D. Asioli

引用次数: 9