在埃及谁吃“弗兰肯食物”?A结构方程分析

Q2 Business, Management and Accounting

Journal of International Food and Agribusiness Marketing Pub Date : 2021-05-27 DOI:10.1080/08974438.2020.1797607

M. Mostafa

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引用次数: 1

摘要

摘要本研究调查了各种文化价值观和心理因素对埃及消费者转基因食品购买行为的影响。建立了一个基于价值态度行为层次结构的概念模型。调查结果为所提出的模型的有效性提供了有力的支持。具体而言，结构方程模型的研究结果证实了消费者的价值观、基因技术知识以及基因技术的利益和风险对他们对转基因食品态度的影响。消费者对转基因食品的态度反过来也会影响他们实际的转基因食品购买行为。这项研究讨论了目前的发现如何帮助营销人员调整他们的转基因食品营销计划。

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Who eats “frankenfoods” in Egypt? A structural equation analysis

Abstract This study investigates the influence of various cultural values and psychological factors on the genetically modified food (GMF) purchase behavior of Egyptian consumers. A conceptual model based on the value-attitude-behavior hierarchy has been developed. The survey results provide strong support for the validity of the proposed model. Specifically, the findings from the structural equation model confirm the influence of the consumers’ values, gene technology knowledge, and perceived benefits and risks of gene technology on their attitudes toward GMF. Consumers’ attitudes toward GMF, in turn, are also found to affect their actual GMF purchase behavior. The study discusses how the present findings may help marketers to fine-tune their GMF marketing programs.

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来源期刊

Journal of International Food and Agribusiness Marketing Business, Management and Accounting-Business and International Management

CiteScore

4.90

自引率

0.00%

发文量

期刊介绍： The Journal of International Food & Agribusiness Marketing is a timely journal that serves as a forum for the exchange and dissemination of food and agribusiness marketing knowledge and experiences on an international scale. Designed to study the characteristics and workings of food and agribusiness marketing systems around the world, the journal critically examines marketing issues in the total food business chain prevailing in different parts of the globe by using a systems and cross-cultural/national approach to explain the many facets of food marketing in a range of socioeconomic and political systems.